Monthly Archives: October 2017

3 Disastrous Mistakes To Avoid When Working With A Digital Marketing Company

Posted by & filed under Display Advertising.

digital marketing companyIt’s no secret that digital marketing is an increasingly effective investment for businesses of all kinds. According to the 2017/2018 Global Digital Outlook Study, 43% of marketers worldwide are increasing their investment in digital marketing. Nearly 50% are currently spending half or more of their entire marketing budget on digital. However, before you choose just any digital marketing company to represent your brand and image, it’s important to do some research and steer clear of some common mistakes. Here are just a few mistakes to avoid when working with a digital marketing company.

Not Prioritizing ROI
In the midst of all the different types of metrics used to measure the success of any particular digital marketing campaign, it can be easy to forget the entire point of your digital marketing investment: to gain an ROI. So instead of focusing solely on increasing metrics such as click through rates, organic visitors, and conversion rates, make sure to remember the big picture and not to get caught up in the numbers. The bottom line is that if you aren’t getting an ROI, your digital marketing campaign simply isn’t working.

Hiring Based On Who You Know
Many business owners who make this mistake do have good intentions. The fact is, just because you know someone personally doesn’t necessarily make them a suitable candidate to digitally market your business. When it comes to making the tough decisions for your business, you have to go with your mind, not your heart. Sure, your nephew or family friend may be passionate about what they do and want to help your business to succeed, but if they don’t have the experience and credentials to back it up, you’re taking a huge risk and are likely to be disappointed with the results.

Being Stingy
Finally, having a budget is one thing, but if you aren’t willing to make at least a small investment into a digital marketing plan, you won’t see any significant results. Any digital marketing company that advertises work for suspiciously low prices is almost guaranteed to be a scam.

Ultimately, being aware of these common mistakes can help you make the right decisions regarding your digital marketing needs. For more information about social media marketing or web design services, contact Think Cre8tive

Small Web Design Mistakes With A Big SEO Impact

Posted by & filed under Website Design.

digital marketingPromoting your business in today’s online marketplace takes strong SEO. Since about 70% of the links web users click are organic, you likely do everything you can to boost your site’s SEO. But do you pay attention to the small factors that could be hurting your ranks? Often, web design is to blame for holding a website back from full optimization. While the website might have a strong aesthetic design, there might be small mistakes quietly harming your site’s SEO and digital marketing as a whole. The following are some of these common errors.

  1. New Windows
    Clicking on a link and opening a new window used to be the norm. In fact, it may have even been a trend. Now any quality web design company knows that this feature uses up site data and decreases site usability. A streamlined approach is best.

  2. Hidden Contact Info
    Web design best practices tell you to place your contact info in several visible places. However, many firms skip this step. When a user can’t find your contact information to call for more information, they are more likely to click away. And that means fewer views on your other pages.

  3. Large Media Files
    High quality images are key to digital marketing, but it’s possible to take this too far. If your photos, videos, and graphics are bigger than they need to be, you might be unnecessarily slowing down your page load times. This mistake will also cause users to click away and decrease your page views.

  4. Infinite Scroll
    While infinite scroll is a trend, particularly in blogging, it can be confusing for Google’s crawlers. This is especially true if the page is indexed incorrectly. While a human user will know to load more posts once they get to the bottom, the crawler’s won’t. Then they will only index a fraction of the links you actually have on your site.

  5. Text In Images
    It’s a common web design and digital marketing trend to place text over images, but this is only effective if you do it correctly. If a website designer places a keyword on a graphic in a design program and then uploads this image, Google will see it as an image exclusively. To get SEO value out of this text, place the text over the image on your website.

  6. Little Social Linking
    By not integrating your social pages and your website, you might be missing out on an SEO boost. You site’s social buttons should be placed on several pages on your website (the footer is a common place). Similarly, your website should be linked in all of your social profiles.

 
Remember: The best way to catch these web design mistakes is to work with a professional search engine marketing firm. This way, you can get expert advice on your design and other SEO strategies. And if done well, this should bump your site in the rankings and increase traffic.