Monthly Archives: April 2018

3 Social Media Sites and How to Leverage Them for Marketing

social media marketingSocial media could have been dreamed up by marketers as the ultimate source of leads. Millions of consumers all centralize in one place to share things that relate to their lives. Not only does this give marketing firms a lot of data to better target their audience, it also gives them a place to advertise. With a number of excellent social media platforms to choose from, which should your company use, and how should you use them?

  1. LinkedIn
    Nearly all business to business marketers (94%) use LinkedIn as a component of their content strategy. A great strategy for marketing on LinkedIn involves providing valuable information in articles. This demonstrates intelligence and knowledge about your field to an action-oriented professional audience. Bonus points if you can keyword optimize your content according to search engine optimization best practices.
  2. Facebook
    When you think about leveraging social media, it pays to consider the typical successful post on that site. For Facebook, videos and viral content are the go-to power posts. Try to tailor your marketing strategy in a way that’s conducive to likes and shares in order to get your ads in front of as many people as possible.
  3. Twitter
    Twitter is a bit sassy. Pay attention to some of the more regularly retweeted posts. You might notice the ones going viral having a hint of sarcasm involved. This is easy to overdo, so be mindful of the line in the sand between playfully humorous and rude. Another twitter strategy for the long term is to use the platform for announcements and major company news. Just learn how to keep your character count below the limit. Twitter is about brevity and wit.

 
All of these social media marketing platforms are all but essential for growing your business. If you are in the process of choosing a digital marketing firm, make sure to ask about their various social media marketing strategies in more depth. Social media can be a marketers dream when used correctly, or a total nightmare if your company isn’t up to speed. If your goal is to leverage these sites for leads, do so prudently and with a deeper understanding of the popular media on the platform.

How Search Engine Optimization Experts Use Blog Posts

seo companies near meIn digital marketing circles, Search Engine Optimization (SEO) is a pretty big deal. It even gets some press outside of the marketing world, and it’s been piquing the interest of budding businesses everywhere. The questions on everyone’s mind are: what is SEO and how can I use it to help my small business grow?

What is SEO?
Search Engine Optimization is the process of utilizing knowledge about search engine ranking algorithms to place content as close to the top of the Search Engine Results Pages (SERPs) as possible. Before any optimization or content creation takes place, your business needs to know which keywords to try and rank on. Find specific phrases that potential customers of your business would search on Google. When they search those words, the goal is to have the first result they see be a link to your website.

Of course, it is much more complicated than this, but keyword selection and research is the ultimate starting point.

How Can I Use It?
Practically everyone uses Google for research and making purchase decisions. If you want people to visit your website, you need to somehow make it visible. There are other strategies to accomplish this goal, but SEO is among the most cost-effective.

There’s a reason roughly 53% of marketers cite creating blog content as their top inbound marketing priority. Posting blogs regularly is a great way to integrate your chosen keywords and create linkable content. This strategy is a staple for ranking improvement, traffic generation, and becoming a more visible website. These blogs will also play another important role.

Which SEO Companies Near Me Should I Use?
You might be wondering do I even need to look for SEO companies near me? If you are, the answer is both yes and no. You can certainly create and post basic blog posts on your own, but getting links from other websites is another story entirely.

Great SEO companies are able to use your linkable content as the source for other factual articles written on sites that rank better than yours. Links from high-quality sites give your site more credibility. Backlinks and offsite SEO are important ranking factors that cannot be easily done by individuals without a large network.

All in all, SEO is much more layered and complicated than simply writing a huge volume of articles. That is, however, the best place to start for any SEO beginners.

4 Must-Have Service Areas of the Best Digital Marketing Firms

marketing firms near meWhen choosing a digital marketing firm, there are a number of services you need to consider. Not only do you want to spread the word about your company, but you want to do so in an impactful and positive way. That’s why, when looking for ‘marketing firms near me‘, you must find an agency that has capacities not just geared toward generating leads, but towards creating a desirable identity for your business.

Criteria for Choosing Marketing Firms Near Me

When picking the right digital marketing agency, there are four key service areas you should look for:

  1. Branding
    It all starts here. Branding is identity. It is your public appearance. Your image. And when it comes to branding, graphic design is key. Think of any brand in the world. The first thing that pops into your head will likely not be the exact product they sell, but the design of their logo and what the company stands for. Any major player in a market will have a huge branding presence that helps them achieve further visibility and greater customer interaction.
  2. Web Design, Web App Design, and Web Development
    You need an online presence even if your business is not based on the internet, but for e-commerce companies, custom web development is essential. Having a nicely designed, mobile-friendly website can also make a massive difference in earning the trust of potential customers. Like with branding, before you start marketing your products, you want to make sure people will like what they see.
  3. Social Media
    Now that you’ve built your brand, it is time to go for leads that will convert. Social media marketing is a great source of both lead generation and community cultivation. Get people invested in the outcome of your business by socializing your brand and you will find communities that are supportive and helpful.
  4. Search Engine Optimization
    Search Engine Optimization (SEO) leads are a type of inbound lead. This type of lead has an average 14.6% close rate, whereas outbound leads like print advertising only have a 1.7% close rate. SEO also tends to be less expensive and can continue building your brand’s reputation through rigorously written content.

Digital marketing, and indeed marketing as a whole, is all about creating an image for your business, then delivering upon that image within a certain market. Once you can do that, there’s no telling how far your business may go.

Think Cre8tive Receives Best Advertising Agency 3 Consecutive Years

FOR IMMEDIATE RELEASE

Think Cre8tive Receives 2018 Best of Keller Award

Keller Award Program Honors the Achievement

KELLER March 30, 2018 — Think Cre8tive has been selected for the 2018 Best of Keller Award in the Advertising Agency category by the Keller Award Program.

Each year, the Keller Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Keller area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2018 Keller Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Keller Award Program and data provided by third parties.

About Keller Award Program

The Keller Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Keller area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Keller Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Keller Award Program

CONTACT:
Keller Award Program
Email: PublicRelations@awards-online.org
URL: httpss://www.awards-online.org

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