Monthly Archives: May 2018

6 Clutch Mobile Website Design Techniques Pros are Using in 2018

Posted by & filed under Website Design.

website design companyWeb design services are among the most important aspects of a successful digital marketing campaign. In this blossoming field, mobile website design is the most important niche. According to Statista, mobile internet penetration is poised to grow 62.3% globally in 2018. That means your company will need a website design company well versed in designing mobile-friendly pages. Here are some of the features a top-notch website design company will be able to provide.

  1. Automatic Formatting
    Everyone has a vaguely different smartphone these days. Whether your customer uses an iOs or Android device, and whether the screen is large or small, the website absolutely must fit the display perfectly. If it doesn’t, you run the risk of losing leads.

  2. Interactive Graphic Menu Functionality
    Your menu tab should be easy to find and even easier to use. A new industry standard logo is emerging to represent the site’s menu in an aesthetic way. Three parallel and horizontal lines are nearly universally recognized as the menu button. Of course, your business is free to use any type of decoration or flair that you want, just make sure people know where to find your drop-down menu. Just as importantly, make the menu as simple as possible.

  3. Two-Click Navigation
    Speaking of menus and navigation, here’s an excellent rule of thumb: users should be able to get to the page they are looking for in two clicks. If someone has to click more than two or three times to find the product or info they need, they’re going to end up clicking away.

  4. Accurate Touch Screen Inputs
    There’s nothing more frustrating than touching a link on your smartphone and having it not respond. If you have a link or a button on your web page, make sure it is responsive. This is true across all web design, but it is especially important for mobile users.

  5. Load Time
    Another thing that is universally important amongst all websites is that your landing page doesn’t take a long time to load. If it does, people will become impatient and ‘bounce’ elsewhere. If your site is bogged down with slow loading times, trim away excess graphics, animations, complicated menus, and other forms of digital distraction.

  6. Simplicity
    Simplicity is important when presenting anything. You want people to be able to use your site without any problems. Intuitive, simple navigation and clean design should be a top priority for mobile websites.

When hiring a website design company, ask to see some of the sites in their portfolio. This will give you a feel for what to expect when your site is completed. If they can check all of the boxes listed above, you are in good hands.

The Rise of Digital Marketing and What it Means for Your Company

Posted by & filed under Display Advertising.

advertising agencyWhen it comes to choosing an advertising agency that will meet your needs, you need to consider several factors. Possibly the most important of all is this: the 2017/18 Global Digital Outlook Study showed that 43% of all marketers worldwide are increasing their investment in the digital marketing sector. Additionally, almost 50% are already spending half or more of their total marketing budget on digital.

The importance of choosing a digital marketing firm, then, is growing ever stronger. Why?

The right advertising agency will know how to put your business in front of your customers, and increasingly your customers are spending their time online.

The Evolved Advertising Agency
Brick and mortar business owners know that they have to adapt or die. Already, countless small businesses — not to mention some unfortunate Fortune 500 companies — have failed to adapt to the changing digital tides. So, in this fast-paced digital world, what are some of the best ways to reach new customers?

  1. Social Media
    Having an online presence is everything in the modern business world, and there’s no better tool than social media to accomplish it. You are immediately able to talk to customers directly over social media platforms. Whether you use social media for customer service, general branding, or through social advertisements, you can’t afford to ignore social media.

  2. Content Marketing
    Providing useful information about your products and how best to use them will go a long way toward establishing trust. Even better, content is essential if you want your website to rank well in search engines and convert leads.

  3. Email Outreach
    Connecting with regular customers can be tricky, but you have the magical tool of email at your disposal. Reaching out to both potential leads and return customers at once could be the secret to sustainable success. Today, businesses of all sizes build email lists so they can keep customers informed of special discounts and seasonal promotions. It’s a low cost, high impact form of digital advertising.

 
The evolved advertising agency also looks at the reason why they do what they do. They want to know that they are helping their clients achieve their dreams and aspirations. When choosing a digital marketing firm, you need to know that they are in this for the right reasons. That is how genuine partnerships are formed. In order to help everyone see their goals achieved, that is what you need to look for in an advertising agency.

As for traditional marketing, there is still a place for it in any long-term strategy. Establishing a strong web presence, though, is more crucial than ever. If you have any further questions, please don’t hesitate to reach out to our digital marketing agency in Fort Worth for more information.