Posts Categorized: Development

Mobile Marketing: 3 Reasons Why Your Business Needs Its Own App

app designThe world is changing. As technology becomes more advanced and readily available, its uses expand. This means that advertising and marketing services must adapt to suit the habits of consumers, from cell phone dependency to artificial intelligence and everything in between. Mobile use is one of the hottest sectors in digital marketing; last year, it was estimated that mobile Internet penetration would grow 61.2% worldwide, officially making humanity a mobile society.

If most of your customers are depending on mobile accessibility, how are you going to reach them? With effective mobile app design, of course. Let’s take a look at three of the biggest benefits creating a mobile app for your business can bring.

  • Increased accessibility and exposure: Have you ever been interested in a company or its products and clicked on its ad, only to be redirected to a desktop website? The experience lacks sophistication; customers see a business behind the times, and are more likely to abandon their search. When you have an app of your own, you gain access to all the people that rely exclusively on their mobile phones for purchases and Internet use. Additionally, your business pops up when someone makes a relevant search in the app store, increasing your company’s visibility among competitors.
  • Reinforced brand image: A quality app can work two-fold. Not only are people able to access your product and service information much more easily, but they’re also able to get a feel for what your brand represents. These days, brand image is extremely important. If you have an app, you can let your customers know what charities you’re involved in, if you are a “green” business, and any other relevant and beneficial information.
  • Engagement: Consumer engagement is one of the biggest factors in successful sales. With a mobile app, you will be able to communicate more effectively with your customers; the resulting experience will reassure them that your business cares about their needs and satisfaction, boosting their loyalty to your brand.

Mobile app design is essential if you want to stay ahead of the competition, but that doesn’t mean it’s all you should focus on. Make sure you’re throwing a wide net of digital marketing services: get on social media, establish a pay per click campaign, and commit to high-quality search engine optimization (SEO).

How To Create A Successful Mobile App With Ease

As more and more consumers begin shopping on their phone and downloading apps, a company can’t hope to survive without an innovative mobile application. In fact, there are over one million apps currently available on the major app stores today.

When you want to join the mobile app market, here are top tricks of the trade to craft a successful app.

 

Think of the consumer

When you want to build an app for your consumer, think about how they can benefit from it. If you want to create an app for your company, you may want to include a buying option when you think about your software design and development or link accounts for a rewards program. Other apps may allow direct modes of communication between consumer and company. The end-goal is defined by your business and the needs of your customer.

For fresh apps looking to break into a new market, you should consider how your app can solve a particular problem. Think about your audience and their needs and branch off from there. The smaller you can make your niche, the bigger impact you’ll have in that specific market.

 

Make it look good

Once you’ve decided on the purpose and function of your app, it’s time to work on mobile app design options. But an app needs to do more than just look good; you need to ensure your app loads quickly, interacts effectively with multi-touch gestures and adheres to platform standards for design in that market.

According to Dimensional Research, 80% of app users will use a low-grade app three times or less. Between low functionality, a poor design, and problematic features, you have to ensure your mobile app design is flawless to grow a new clientele.

 

Craft a marketing strategy

No good app can thrive without great marketing to back it up. Countless apps succumb to the last pages in app stores because of poor marketing techniques. The best way to back up your new mobile app is through a great digital marketing strategy.

Nearly 43% of marketers have moved their efforts toward digital marketing. This is a great opportunity for businesses who want to enter the app market and improve on their own digital marketing strategy.

 

To improve your online marketing and mobile app design, contact Think Cre8tive today. We offer the best social media marketing, digital marketing, and web design to help your business thrive. Mobile app designs are just one of the many ways we can do just that.

Think Cre8tive Receives Best Advertising Agency 3 Consecutive Years

FOR IMMEDIATE RELEASE

Think Cre8tive Receives 2018 Best of Keller Award

Keller Award Program Honors the Achievement

KELLER March 30, 2018 — Think Cre8tive has been selected for the 2018 Best of Keller Award in the Advertising Agency category by the Keller Award Program.

Each year, the Keller Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Keller area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2018 Keller Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Keller Award Program and data provided by third parties.

About Keller Award Program

The Keller Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Keller area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Keller Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Keller Award Program

CONTACT:
Keller Award Program
Email: PublicRelations@awards-online.org
URL: httpss://www.awards-online.org

###

 

Copied from original release: httpss://keller.keller.awards-online.org/PressReleaseub.aspx?cc=DKL3-UBF7-S755

Think Cre8tive Receives 2017 Best of Keller Award & Enters Hall of Fame

FOR IMMEDIATE RELEASE

Think Cre8tive Receives 2017 Best of Keller Award

Keller Award Program Honors the Achievement

KELLER March 2, 2017 — Think Cre8tive has been selected for the 2017 Best of Keller Award in the Advertising Agency category by the Keller Award Program.

Each year, the Keller Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Keller area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 Keller Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Keller Award Program and data provided by third parties.

About Keller Award Program

The Keller Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Keller area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Keller Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Keller Award Program

CONTACT:
Keller Award Program
Email: PublicRelations@onlineawarded.org
URL: httpss://www.onlineawarded.org

###

 

Copied from original release: httpss://keller.keller.onlineawarded.org/PressReleaseub.aspx?cc=DJF7-TBF7-S755

Think Cre8tive Receives 2016 Best of Keller Award

FOR IMMEDIATE RELEASE

Think Cre8tive Receives 2016 Best of Keller Award

Keller Award Program Honors the Achievement

KELLER November 15, 2016 — Think Cre8tive has been selected for the 2016 Best of Keller Award in the Advertising Agency category by the Keller Award Program.

Each year, the Keller Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Keller area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2016 Keller Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Keller Award Program and data provided by third parties.

About Keller Award Program

The Keller Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Keller area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Keller Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Keller Award Program

CONTACT:
Keller Award Program
Email: PublicRelations@localawardscenter.org
URL: httpss://www.localawardscenter.org

Original Post: httpss://keller.keller.localawardscenter.org/PressReleaseub.aspx?cc=DG8T-SBF7-S755

###

Which content management system is right for your website?

 

Finding the right content management system, otherwise known as the CMS, for your website is one of the most important steps of the website design process.

There are multiple content management systems on the market today that you can utilize for your website.  This article will review each of them so that you can select the best one for your website.

WordPress

This is the most popular and best content management system on the market today.  Wordpress provides a system that allows for theme-based (template) or custom designed websites.  Wordpress has excellent search engine benefits through the use of plugins and custom code.  The system also has multiple plugins that allow for easy E-Commerce management.

This system is perfect for: any business.

Built-Out Solutions: Squarespace, Wix & Weebly

There are multiple systems that only require little coding to build a full website.  Squarespace, Wix, and Weebly are the three most popular of these platforms.  They all provide responsive, modern, and search engine savvy templates to base your website off of.  Squarespace takes it a few steps further with their integrated E-Commerce and Product management capabilities.

These systems are perfect for: small businesses, small retail stores, small online stores, and startup businesses.

Joomla!

This is an older content management system.  It is very popular with intense UI/UX website development, but other than that it is not recommended for new website designs.  Wordpress is a much more powerful option compared to Joomla!.

Are you ready to get started on your new website? Or maybe you’re looking to convert your existing website to WordPress? Give us a call or fill out our contact form to get a quote.