Posts Categorized: Search Engine Optimization

Great Content Marketing Starts With a Great Content Marketing Strategy

Posted by & filed under Search Engine Optimization, Social Media.

The right digital marketing company will develop a custom marketing strategy before your campaign is launched. A lot of small business owners make the mistake of hiring a digital marketing company that has one size fits most approach to marketing.

A digital marketing agency that approaches marketing with a set strategy is missing the mark. Custom marketing strategies are built around your business and reach your target audience.

Why Is a Custom Strategy So Important?

Your business is unique, even if you sell similar products and services as other businesses, you still have some unique qualities and are trying to reach a specific target audience. That means that the marketing strategies that work for other businesses may not work for you.

A custom strategy can:

  • Produce results
  • Save time
  • Save on costs

Every business owner’s goal is to get results. A custom marketing strategy can help you to results and to do it faster. Wasting time on “trying” things can be time poorly spent. The same of true when it comes to costs. The right custom winning strategy will help to keep costs down.

How Do You Get That Custom Strategy?

Not every marketing company focuses as they should on a custom strategy. They can provide marketing services like marketing through social media, but they miss the mark. For example, B2B social media marketing is best done on Linkedin. About 94% of businesses use Linkedin for marketing. However, wasting time on B2B on other social media channels may not be as successful, yet some marketing companies insist on including as part of your marketing strategy, marketing on other channels like Facebook.

Inexperience is the enemy when it comes to a customized winning strategy. Making rookie mistakes can be costly for your business. The right agency will understand that your business is unique and deserves a full look before a strategy is designed.

The best digital marketing agency Fort Worth has to offer understands that to succeed they need to fully understand your audience and do the research to determine the best way to reach your target audience. The right marketing company gets to know your business goals and strategizes based on those goals.

Don’t settle for a one size fits all approach to marketing. There is an ideal strategy for your business that will help you reach your goals.

What Can Digital Marketing Services Do for You?

Posted by & filed under Pay Per Click, Search Engine Optimization.

Sure, you’ve heard of SEO, search engine optimization. Of course, you know that it’s important to maintain an online presence. And yes, you know how important social media is. But no matter how much you research or how many tweets you send, digital marketing services can do so much more to improve business. Professionals understand how search engines work, the algorithms that the top search engines use, and what attracts customers the most. With good digital marketing services, you won’t just get more traffic to your website. You’ll get lots more customers.

What Do Digital Marketing Services Do for Business?

Google gets over 100 billion searches…every single month! That’s a lot of people looking for a lot of information. The best way to ensure that those potential customers will find your business is to use digital marketing services to strengthen your web footprint and not just draw in traffic, but keep them on your web pages. With digital marketing services, you can build organic traffic, increase your onsite SEO, and possibly even make a little money with your web pages through pay per click advertising, or PPC advertising. You can actually earn revenue from bringing traffic to your website, which can help you get more customers and sell more products or services.

Digital marketing services know how to use search engine marketing to make your website appear on search results. They will also employ backlinking strategies to bring traffic to your site from other websites. Through digital marketing, you increased our organic traffic and other kinds of web traffic as well. They can even provide you with a strong social media marketing plan and provide you with social media tips that will engage and attract customers through all the popular social media sites. Because let’s face it, everyone is using social media these days. Make your company more visible and build your brand recognition with strong social media marketing. These days, social media is an essential element of digital marketing.

Organic marketing is starting to fall behind the curve when it comes to increasing customer traffic and increasing sales. Digital marketing is everything these days, and it includes everything you need to do in order to engage customers. You want to do more than bring customers to your website. Once you have them there, you want them to buy! Good digital marketing services make customers crave what you have to offer so they won’t just take a look at your site, they’ll start looking for ways to spend money.

Choosing a Digital Marketing Firm

The process of finding a company to provide digital marketing services isn’t always easy. There are a lot of firms out there that provide marketing services of all types. There are also SEO firms that specialize in optimizing web pages to attract search engines. However, you want to create a marketing campaign that includes not just bringing traffic to pages, but using backlinking and social media marketing to bring traffic to your site in other ways, too. You’ve heard the term don’t put all your eggs in one basket? The same is true for marketing. You don’t want to put all of your marketing into just one facet of the marketplace. A good digital marketing firm will create a plan that includes multiple methods of advertising to bring customers to your business in many different ways.

You don’t want just any advertising agency. You want a professional or company that can provide you with digital marketing services by using multiple methods to attract customers. So how can you find a full-service marketing agency like this? As with anything, start with an internet search. Ironic, yes? But it is truly the best way to find exactly what you’re looking for. Google will show you the firms that are located closest to you first.

In your search, include the main two or three digital marketing services you’re going to want to use to build your business and make it better than ever. This will point you toward those companies that can give you what you want. From here you can narrow down your list to find just the right digital marketing company or professional you want to work with.

Get Higher Rankings and Retain More Customers Using SEO Services

Posted by & filed under Search Engine Optimization.

Nearly 93% of online experiences start with the use of a search engine. The online marketplace is extremely competitive. A business needs to be able to reach the top of search engine ranking lists such as Yahoo, Bing, and Google in order to be found, recognized and used. What does this mean for your business? You need to be using the latest marketing strategies and tactics that SEO services can provide. There is no better way to attract then retain customers while continually growing your customer base.

You Need to Utilize the Services of a Top SEO Firm

Chances are, you are not an SEO expert with years of experience. A lot of businesses make the mistake in thinking that they can just handle their own search engine optimization processes. It takes SEO services provided by an SEO company that is well-versed in the ever-changing world of online, digital marketing. They know how to help your company reach that coveted top spot on a search engine’s first page. This is a challenge for many business owners considering search engines like Google are constantly changing how content is viewed.

Did You Know That Some SEO Can Hurt Your Online Reputation?

That’s right, ineffective SEO harms the online reputation of any business. This is another reason why hiring professionals for SEO services is so important. They know how to accurately handle any type of SEO services you need including PPC advertising, social media marketing, web design services, backlinking, app design, and much more. There are many benefits to using an expert SEO firm that will increase your bottom line while helping you gain and retain more conversions transforming browsing consumers to customers.

SEO Services Save You Time

What is the one thing that you cannot get back no matter how hard you try? Your time. Don’t waste any more time focusing on SEO for your business when you can hire experts in the field that can give you the time you need to actually focus on your business and what you do best. An SEO campaign can be tough to manage if you have never managed one before. It takes a lot of time, time that could be spent focusing on your products and services so you stay on the cutting edge in your industry. An SEO company will handle all of the hard work so you can run your business. The majority of businesses that remain successful have already outsourced their SEO tasks, join their ranks.

SEO Services Define Long-Term Success

Have you ever been asked how success is spelled? The answer is S-E-O s-e-r-v-i-c-e-s. When you seek long-term success, hire a top SEO firm that can put the elements in place to build long-term success for your company online. Immediate traffic to your site is necessary so your company literally blooms with more demands for your products and services. SEO companies know how to increase your profits by setting up successful SEO campaigns that fully meet the requirements of your business.

Do You Really Know Your Target Audience?

Every business should be fully invested in knowing their target audience. However, do you really know the target audience for your business? Brilliant-minded SEO companies are going to do more than just ask you who your target audience is. They are going to actually connect with you so the keywords and content you receive will directly relate to the people you need to attract.

You can depend on a reliable SEO agency to want to bond with you, to learn your business cycles inside and out, to immerse themselves in the life stages of your processes, find out what triggers actions, how consumers use your products, how your business is searched for, and understand if you are reaching out to every customer possible to funnel into your business and cater to them until they convert browsing actions into true sales. The question isn’t, “Should you hire an SEO agency?” The question is, “Why haven’t you already hired an SEO agency?”

5 Reasons You Need a Marketing Company in 2020

Posted by & filed under Search Engine Optimization.

There comes a time when every business realizes it just can’t keep up with its marketing efforts. Whether you’re looking to boost your brand new brand or evolve your company with the times, hiring a marketing company can help you get the edge you need. Explore these 5 reasons for hiring a marketing company in 2020.

1. Old School Marketing isn’t Enough

You may dominate the television and radio markets, but if you aren’t investing in, you’re missing out. 100 billion searches are performed each month on Google alone; your company could be missing out on potential clients if you’re not showing up in the search results. Today’s marketing companies are equipped to handle much more than print media — we do it all.

2. Digital Marketing Companies Keep Current with Trends

It’s the job of today’s marketers to keep up with trends in SEO, social media, web design, and PPC advertising just as much as traditional marketing. Digital marketing trends change so quickly and frequently that it’s hard for just one business owner to keep up. A marketing company handles each aspect of your digital marketing to help you build organic traffic and keep ranking even with all the changes.

3. Social Media Needs a Certain Touch

Social media marketing is more than just sharing videos and pictures on Facebook. Nearly 95% of B2B marketing utilizes LinkedIn as part of their content strategy, which means that if you’re not using the platform effectively, you’re missing out. Creating a plan and then following through with that plan will not only help you find clients – it can also help you connect to future partnerships that can grow your business.

4. Grow Your Paid and Organic Results

Almost all online experiences start with a search engine. Whether you’re aiming to target potential business through paid advertising or with organic results, you need to know the rules to be able to grow. There are a lot of tips and tricks in the industry that a digital marketing company is sure to know. Working with those companies will help you get a leg up on the competition without breaking your brain.

5. You Need a Website that’s Beautiful and Functional

Often overlooked, your website is one of the most important representations of your business in today’s digital climate. However, website design isn’t just about putting your brand out there – it’s also making sure you have a website that ranks well for SEO. A marketing company will help you promote the while also building you a website that is smart for online rankings.

The beauty of working with a marketing company is that everything is tailored for your success. Not every type of marketing is perfect for every business. Let us work with you to develop a strategy that takes your business to the next level in 2020. Reach out today to get started.

Your Crucial Questions About Keywords, Answered

Posted by & filed under Search Engine Optimization.

It’s common to see online articles talking about the death of keywords and how digital marketing is shifting away from the keyword-focused world of SEO. But keywords are still an important part of growing your company’s organic traffic.

Although SEO is slowly turning toward long-form keywords with the popularity of AI assistants, mastering keywords can still help your business’ content strategy if you use them correctly. That said, here are some of your most pressing questions about keywords and content strategy answered.

What are keywords in SEO?

SEO keywords don’t just refer to the words you type into a search engine. They also describe what a specific piece of content is about. Keywords are what allows search engines to rank your content properly and online users to find the answers to questions they have.

It’s important to remember that the power of the keyword isn’t in the word itself but in the context it’s used. This helps search engines deliver good content to online users and avoid keyword-stuffed nonsense.

What does keyword difficulty mean?

Keyword difficulty may sound like it refers to the complexity of the keyword used. But it actually refers to the keyword’s competitiveness. It’s also a measure of how challenging it is for a business to rank for that specific keyword.

Your domain authority and paid search volume factor both contribute to keyword difficulty. It’s easier to rank for a specific keyword if that keyword has a lower keyword difficulty. This is one of the reasons why it’s easier to rank for a keyword with a specific location (e.g. “cat food in Spokane”) than it is to rank for just the keyword (“cat food”).

How do I find the right keywords?

It can be a process to find the right keywords for your business. Start by clearly defining your target audience and then narrow your focus. Look into the competitiveness of specific keywords you would want to rank for.

From there, it’s all about collecting data, analyzing your results, and repeating as necessary. If you’re not competing as much as you’d like to for a specific keyword, consider switching marketing strategies or changing the keyword.

Looking for digital marketing services for your business?

It’s important to use the right keywords to boost organic traffic in your online marketing. Approximately 93% of all online experiences begin with search engines, which means the keywords you use have a direct impact on the success of your business.

The good news is the digital marketing services of Think Cre8tive can help. Think Cre8tive is a digital marketing agency and SEO company that offers a variety of services to boost your company’s SEO, web design, and social media marketing ads. To learn more about how our digital marketing services can help with your online marketing goals, contact Think Cre8tive today.

6 Reasons Your Business Can Benefit From Using an SEO Agency

Posted by & filed under Search Engine Optimization.

By now, most business managers and owners know a lot about search engine optimization (SEO). Not everyone understands the reasons they can benefit from hiring an external SEO marketing firm or why any advertising agency they consider hiring needs to have a lot of experience in this area. Here are some reasons to work with an SEO company:

  1. Good SEO makes a great addition to your website. Your website is there to help you get more clients and customers. With the proper SEO, you will attract more people to your site. Moreover, if you are using the right keywords, the people who visit your site will be more likely to benefit from your products or services. That means, they will be more likely to become actual customers or clients. The right SEO can give you a higher conversion rate so more of the people who visit your website will also buy from you.
  2. Decent search engine marketing will help you get your website rankings up. By far, Google is the most used search engine out there. It has been reported that they process more than 100 billion searches every month. Most people never scroll past the first page of their search results. Therefore if you want to attract more people to your page, you need to get as close to the top of the search. The right advertising agency with the right SEO experience can help you a lot in this area.
  3. When you hire SEO companies, you get professionals with a lot of experience in this area. When it comes to SEO, it is important to use the right keywords and use them correctly. An advertising agency hires people with the right training and a lot of experience creating content that uses all of the right SEO strategies. These people can also do a lot to improve your web design. They can take out a lot of the guesswork about using the right keywords and putting in the right links. For instance, they can help by using links to other parts of your website, which can keep people on your site longer. This is very important when it comes to making more sales.
  4. You will see the results. When you are working with an advertising agency with SEO experience, you will see results soon after their strategy is put in place. You are an expert in the goods or service you provide. Your SEO team members are experts in creating great SEO plans. They can help you optimize your website to get the most people to see what you have to offer. They will work with you to learn about your business, your goals, and how to best achieve them.
  5. You can focus on your strengths. As was mentioned, SEO professionals at your advertising agency are experts at SEO strategy. When people who do not have much experience in this area take it upon themselves to devise their own strategy, the result can be a muddy mess. Also, all the time you are spending on your SEO work is the time that you are not spending on your business. If you hire an outside company, you can leave the SEO work to people who have been trained in this area and who have a lot of experience. That way, you get the SEO results you want without sacrificing the quality of the products and services you offer.
  6. When you work with an advertising agency with SEO experience, they can help you in other areas. They can help you craft and implement strategies for your online marketing campaigns such as direct mail plans. They can help you create visually stimulating promotional materials. They can work with you on your plan to deal with traditional media. They can also help you produce YouTube videos and make the most of all of your social media channels.

It is easy for a lot of business owners and managers to try to handle SEO, press relations, and online marketing on their own. This costs more money because it takes more time. When you hire an advertising agency with SEO experience, they can get the job done for less money.

2 Backlinking Mistakes You Probably Want to Avoid

Posted by & filed under Search Engine Optimization.

Search engine optimization beginners and aficionados alike know that link building is an integral part of search engine marketing. The presence of your links on other websites tells Google’s algorithm that your own website is a quality source of information. Without these connections, Google might send your pages plummeting on its results lists.

Unfortunately, getting your links on other websites, or backlinking, isn’t an easy process. After all, you probably don’t have access to many other webpages, so you can’t just post your links and climb to the top of the results list.

To make matters more complicated, when done improperly, building backlinks on other sites can actually harm your rankings. Without a careful eye and light tread, your efforts could be worse than wasted.

Ensure your backlinking strategies do more good than harm for your rankings by avoiding these two critical mistakes:

2 Common Backlinking Mistakes

1. Not Varying Your Anchor Text

Anchor text refers to the highlighted words that lead readers to your desired page when clicked. Ideally, the highlighted text should vary at least slightly from link to link. If the same two or three words are used as anchor text every time your link appears elsewhere on the web, your site looks less useful and inauthentic to Google’s algorithms. Also, use descriptive content that directly relates to your page as anchor text– if you use “click here,” the backlink won’t be as helpful your rankings.

2. Only Building Links to Your Home Page

Again, the point of backlinks, and SEO in general, is to help Google recognize that your website is relevant, useful, and informative. If all of your links lead to your homepage, Google will notice that you’re simply looking for more traffic and not actually providing readers with helpful content. Instead, vary your links to connect to blog posts, “about” pages, and any other media or content that readers and customers might find useful. This strategy will also help you rank for multiple keywords, rather than just the keywords featured in your home page text.

Only a quarter of SEO occurs on-page– the other 75% takes place off-page, meaning that backlinks occupy a huge portion of the optimization process. Unfortunately, backlinks don’t grow on trees. Creating quality backlinks requires genuine connections with other industry sites, luck, and well-written content to begin with. By avoiding these rookie mistakes, you’ll be better able to create a strong backlinking strategy. For more great online marketing tips and SEO services, check us out at Think Cre8tive today!

What Should I Expect From A Full Service Digital Marketing Agency?

Posted by & filed under Inbound Marketing, Search Engine Optimization, Social Media, Website Design.

When you’re looking to grow your online digital marketing, choosing an SEO firm, a social media marketing company, or a website design company can seem like an impossible challenge. There are too many phone calls, too many people to speak to, and too many sites to visit.

Luckily, a full service marketing agency can be your one-stop-shop for everything digital marketing. Here’s what to expect from your full service digital marketing agency.

Website design

Web design services are essential when you’re crafting a website that appeals to potential customers. This means that your website should load quickly, be easily navigable, and render high-quality images in order to keep people on your site for longer periods of time. Though software design and development doesn’t seem like the most important part of your business, the quality of your web design could make or break a sale.

After all, your website is often the first thing that customers will notice about your company. It’s an essential part of your branding and strategy as a business and should never be overlooked.

Search engine optimization

Using an organic SEO marketing strategy is the best way to garner customers looking for your business. Your full service marketing agency will utilize onsite SEO, including blogs and keyword optimization, in conjunction with offsite SEO strategies, like backlinking, in order to build organic traffic. A reliable marketing company will only utilize white hat SEO tactics to comply with search engine standards od use.

Social media marketing

Social media marketing has become one of the most popular forms of digital marketing. Your full service digital marketing agency will help you craft a social media marketing plan to connect with customers who already utilize your services and reach out to new customers who are looking for a business like yours. In fact, 64% of consumers claim that they made a purchase after watching a marketing video posted to Facebook in 2017. This is just one of the many ways your digital marketing company can help form a great marketing strategy.

When you want the best from a full service marketing agency, rely on the team you can trust: at Think Cre8tive, we’ll help your business grow.

Marketing 101: A Guide To Organics

Posted by & filed under Inbound Marketing, Search Engine Optimization, Social Media.

When we talk about organic marketing, we’re not referring to the fruit aisle of the grocery store. Organic marketing is the best way to increase the levels of online traffic your website receives. Unfortunately, few businesses know how to effectively use organic marketing in their digital marketing strategy.

That being said, here’s everything you need to know about organic marketing in order to improve your search engine optimization and raise traffic to your website.

 

What is it?

Organic marketing is wide-reaching, but it refers to building web traffic to your site through natural methods over time. This differs from paid links or featured posts along with other paid marketing tactics.

Organic marketing encompasses a few different factors of online marketing: search engine optimization (SEO), backlinking, and social media use. These strategies allow your consumers to find your website naturally without influence from paid marketing schemes or other advertisements. It’s estimated that around 70% of links that people click on through a search engine are organic.

 

Why use organic marketing?

Compared to paid marketing, organic marketing has a higher lead-to-close rate. This means that many of the people who sign with your company choose to do so because they discovered you organically, not through paid marketing options. This is likely because your organic marketing strategies directly target consumers and businesses that need your products. When a user searches for “mobile app design,” your use of this keyword in blogs and backlinks will get you higher rankings on Google and other search engines. Because they need your product, they’ll want to work with you from the start.

Organic marketing is also essential when it comes to improving your site’s domain rating and trustworthiness. By establishing organic relationships with other, qualified, trustworthy websites, your own site will flourish, in turn. When you create great content on your site through informative, relevant blogs and news articles, you’re also more likely to become a source of information in your industry.

Organic marketing also seems more authentic than paid advertising. Of course, it takes both in order to run a proper business, but those you gain through organic advertising is vital. When you want to improve your website’s online marketing strategy, don’t hesitate to reach out to Think Cre8tive today.