It’s no secret that digital marketing is an increasingly effective investment for businesses of all kinds. According to the 2017/2018 Global Digital Outlook Study, 43% of marketers worldwide are increasing their investment in digital marketing. Nearly 50% are currently spending half or more of their entire marketing budget on digital. However, before you choose just any digital marketing company to represent your brand and image, it’s important to do some research and steer clear of some common mistakes. Here are just a few mistakes to avoid when working with a digital marketing company.
Not Prioritizing ROI
In the midst of all the different types of metrics used to measure the success of any particular digital marketing campaign, it can be easy to forget the entire point of your digital marketing investment: to gain an ROI. So instead of focusing solely on increasing metrics such as click through rates, organic visitors, and conversion rates, make sure to remember the big picture and not to get caught up in the numbers. The bottom line is that if you aren’t getting an ROI, your digital marketing campaign simply isn’t working.
Hiring Based On Who You Know
Many business owners who make this mistake do have good intentions. The fact is, just because you know someone personally doesn’t necessarily make them a suitable candidate to digitally market your business. When it comes to making the tough decisions for your business, you have to go with your mind, not your heart. Sure, your nephew or family friend may be passionate about what they do and want to help your business to succeed, but if they don’t have the experience and credentials to back it up, you’re taking a huge risk and are likely to be disappointed with the results.
Finally, having a budget is one thing, but if you aren’t willing to make at least a small investment into a digital marketing plan, you won’t see any significant results. Any digital marketing company that advertises work for suspiciously low prices is almost guaranteed to be a scam.
Ultimately, being aware of these common mistakes can help you make the right decisions regarding your digital marketing needs. For more information about social media marketing or web design services, contact Think Cre8tive