Securing your spot in the ever-changing digital universe that is the internet can be frustrating. This is especially the case if you aren’t sure what goes on behind the red curtain of Google’s search results. Today, in a society where everything and more is accessible from the tip of our fingers, people increasingly rely on search engines. Everything from products to research projects, sports news to USB cord reviews, free-to-watch media to remedial arithmetic. Anything and everything — the internet in a nutshell. But how does Google determine which results to show you? And how are companies using this knowledge to their advantage?
Search Engine Optimization
This is big in today’s digital marketing world. SEO is a way to generate inbound leads for websites like yours, driving both traffic and customers your way. In fact, SEO leads have a 13.6% close rate compared to outbound leads that only close 1.7% of the time. These numbers might surprise you, but when you think about the way people find products today, it begins to fall into place. People want to find what they want. They don’t want to be told what they want.
With hundreds of informational articles on any given topic, it’s pretty important for any company that wants to be discovered to have content that directs people to their product. This is where SEO comes in.
First, you will need to identify the market you are after. This is true of any company’s marketing strategy. Next, you will want to hire an SEO company. Trying to quickly learn all of the intricate SEO services that these companies provide is a fool’s errand. Learn over time how to integrate optimization practices. But what does an SEO company do?
There are too many SEO services to explore them all in this article, but the goal of search engine optimization is to convince Google that your website should show up on the first page of search results. This is a monumental task and it involves many steps. One major part of any successful SEO campaign is the preliminary keyword research. Which words do you want Google to associate with your company?
Now, it’s far from this simple, but say you’re a car dealership that wants to sell cars in Fort Worth. Some of your keywords should include ‘Fort Worth’. You certainly don’t want such a simplistic keyword like ‘car’ because far too many people already want to hold the top spot on Google for highly competitive keywords.
This is step zero of a successful SEO campaign. If you would like to learn more about SEO services and how it can grow your company, consult with an SEO firm today.