Data from a recent Global Digital Outlook Study in 2017/18 shows that 43% of marketers worldwide are increasing their digital marketing investment efforts. Currently, about 50% are spending half or more of their entire marketing budget on marketing intended for digital platforms. Don’t let your business be left behind by falling prey to the nostalgic pull of outdated marketing strategies. Look around you. Everyone carries a phone nowadays, and the advantages of digital marketing services are vast. Business data suggests this trend will only continue into the future. While there are many approaches to digital marketing, a few methods have proven to be most effective over the past few years. Among them, search engine optimization (SEO) and social media marketing lead the way.
Search Engine Optimization (SEO)
SEO refers to the process of generating organic traffic on your website based off of the presence of keywords related to your specific industry. Search engines crawl millions of databases to rank a website in your users’ search results, and using SEO services will help your site get the attention it deserves. Keywords can be native within your website or published in site-wide content such as blog posts. The concepts behind good SEO are quite simple, but the execution can be complex. It’s best to hire a high quality SEO company to ensure you’re doing things the right way.
Social Media Marketing
The explosion of social media sites like Facebook, Twitter, and LinkedIn present an enormous opportunity for digital marketers. Using these platforms is a fun way to engage with your audience and attract new clients. Some of the bedrock social media marketing practices include diversifying your output across many platforms, establishing a consistent brand voice, posting regularly, and interacting with your audience.
Any relevant marketing strategy should follow the public’s lead, capturing prime attention where it is in the present moment, not where it was in the past. While it may be tempting to continue to throw advertising dollars at print and television, the data shows us again and again that digital is the new business terrain. All precious longings for the ‘good ol days’ should be quickly abandoned to make way for newer, more engaging digital marketing services.