July 19, 2019

Online Marketing Advice for New Business Owners

In these technological days, starting a business is easier and easier. Many people are choosing to use the internet, especially social media as a tool to generate income. If you are considering this route, there are a few tricks you should know to help you get off to a good start.

Pay Per Click

Pay per click advertising, also known as PPC, is one of the methods businesses use to drive traffic to their site. Businesses place bids on specific placements with search engines and affiliate websites and then pay a small fee every time their ad is clicked. It is one of the ways businesses drive traffic to their site, but it is also an effective means as over 90% of a customer’s online experience starts with a search engine. A new business should almost always include PPC marketing as a part of their marketing plan. If done correctly, pay per click marketing can get your name and website in front of the right customers, and help bring in dollars, especially in the start-up phase.

Social Media Marketing

Social media ads and posts have become an integral part of marketing. Social media is a great way to build organic traffic for your brand. It is important to have a social media marketing plan in place before you embark on this phase of marketing. You should decide which social media channels you want to create accounts on, what is going to be your personality online, and who is going to manage the accounts. You also need to take some time to research what your competitor’s social media accounts look like. It is important to know how you can differentiate yourself from them.

Marketing Agency or DIY

Deciding if you want to manage your own marketing, or hire a marketing company depends on many different factors. A few of which include your launch budget, overall business budget, earning goals, and overall business goals. For example, if you are a sole proprietorship looking to earn some extra money, the DIY marketing route is probably for you. In that case, organic marketing and social media is your best bet.

Business owners that are looking to grow from a sole proprietorship or that rely heavily on commerce, marketing is a very important part of business development that is not to be ignored. For those entrepreneurs, marketing companies are a great resource. Marketing firms offer a wide array of services to help you launch and maintain a strong presence in your industry.

Starting a business can be a fun and interesting endeavor, especially if it leads to a successful business. Marketing is one of the most important components of starting and maintaining a successful business, it is not to be ignored. Luckily, the internet has made marketing much easier than it used to be. Online marketing has made it so that you can reach and connect with your customer base, no matter where they are in the world.