July 11, 2020

The Importance of Backlinking to Your Business Website

‘Backlinking’ is one of the most commonly used terminologies in the Search Engine Optimization (SEO) world. Link building continues to play a crucial role in offsite SEO as they help build your website domain as well as rank higher in search engine result pages (SERPs.) With a professional digital marketing company, you can develop an effective SEO strategy that incorporates robust backlinking techniques for your website.

What Are Backlinks?

A ‘backlink’ is a one-way hyperlink on another site that directly links back to your website. Backlinks are simply incoming links to your webpages. Link building dates back to the early days of ‘PageRank’- the Google algorithm almost entirely relied on backlinks to rank websites on SERPs. Even with multiple updates and upgrades to search engine algorithms, backlinks continue to be one of the three leading ranking signals.

However, you need to ensure that your link building avoids links from spammy sources. The Google update-Penguin focuses on link quality and not quantity, and may penalize your site for using black-hat SEO strategies while backlinking to your site. Your goal should be to have quality backlinks from authoritative websites.

Here is why you need to take backlinking seriously to ensure business growth:

1. Improve Rankings on SERPs

Link building can significantly improve your website search engine ranking. Backlinks act as direct indicators on how search engines such as Google believe your site to be. Backlinking contributes to your page authority, thus allowing your website to rank higher for specific keywords. If your content continuously gets links from other authoritative sites, you may secure a spot in the coveted first page. Ranking higher enables your business to edge your competitors by getting quality leads and better conversion rates.

2. Increased Referral Traffic

Backlinks are essential in driving referral traffic to your site. The links provide web visitors with a chance to follow an authoritative voice within the industry, thus increasing your organic traffic. The referral traffic may be from an informative blog post, an elaborate how-to video, or perhaps a detailed infographic that points back to your site. The referral traffic has a direct impact on your online reputation, thus allowing more consumers to trust your business.

3. Faster Indexing

Backlinking plays a vital role in your web performance. Search engine crawlers discover new webpages through backlinks from existing sites. The spiders can only crawl your webpages effectively after coming across your website. Backlinks help the search engines to index your site quickly, thus promoting better ranking.

4. Improved Domain Authority

Backlinks from trusted and popular websites build your webpage and site authority online. When trusted domains continually link back to your site, search engine bots see the links as a ‘vote of confidence’ for your website. With many ‘votes’ coming in, your site builds its strength and authority within your industry, thus ranking you higher. The more authoritative domains link back to your site, the more ‘link juice’ you enjoy. Domain authority builds trust, making it easier for consumers to accept your products.

Proper backlinking is an essential strategy for any online business. Backlinks can help build authority, rank you higher in result pages, and increase traffic to your site. Remember-only quality links count. Working with a digital marketing company can increase your chances of coming up with an effective link building strategy. For more information and tips on SEO and backlinking, please visit our website today.