Branding is your identity in the marketplace. It is the entirety of your visual assets and the connection that your customers have with your brand. One of the biggest mistakes companies make is to ignore their branding and not establish guidelines. It is very important to establish your brand, maintain consistency, and update it with modern design elements from time to time. Our expert design team will transform your brand.
A logo is the single most identifiable aspect of your branding. A logo can be as simple as styling your company’s name or as complex as having your company’s name with an icon. It is important to have you first logo designed properly so it can adapt as your business grows and as the market changes.
Visual assets are key to displaying your brand across your marketing channels. How will you display your products and/or services online? What about in print materials? From photography of your products and/or services to icons, visual assets are additions to your branding portfolio.
The colors, fonts, weights, and other styling elements that define your brand are also very important. This helps make sure every aspect of your brand is cohesive. The same colors and fonts that are used in your logo should carryover into your marketing materials in order to build brand equity with your customers.
This is one of the most important documents for your business. The Branding Guidelines of every business define how the logo, visual assets and styling assets are to be used in different materials. This is very important as your start to build brand equity as a new business, but also as you grow as an existing business.