The most difficult aspect of online marketing is making sure your website is seen by the right kind of customers. Just putting up a website does not guarantee search engine visibility and that is the most important avenue to drive your business, so Search Engine Marketing is a must. As a leading SEO services company in Fort Worth, we don’t just drive traffic to your website, we incorporate custom strategies that have been developed over years of experience in order to drive high quality conversions. Multiple services make up our Search Engine Marketing, so let our team of experts determine which one(s) best suit your business position and goals.
SEARCH ENGINE MARKETING OPTIONS
SEO
SEO, or Search Engine Optimization, is the process of optimizing your online organic presence to improve organic Google rankings (search listings). This is done through the use of our proven on-site and off-site strategies. Our clients consistently see keywords breaking page 1 to gain more visibility and organic traffic. Being in the top few spots on organic search results is the ultimate goal online.
PPC
PPC, or Pay Per Click, is the process of advertising cost-per-click (CPC) text-based advertisements on search engines. This is executed by using a keyword list to target search results and developing conversion-rich text-based ads to populate on those search results pages. PPC is a short-term solution to drive conversions through your website. Our team of experts use conversion-based optimization to generate the most return from your budget.
DISPLAY
Display advertising on search engines and display partner websites uses images and/or videos to advertise your business. The image and/or video ads then drive traffic to your website. Display advertising is not only a great return on investment driver, but it also increases online and offline brand equity through the visual ads.
RETARGETING
Retargeting is the best way to drive users back to your website after they leave. By leveraging tracking algorithms and Google’s display partner network, our team uses image-based ads to remind users of your website with an embedded link to drive them back. Most users will research prior to converting and this is the best way to remind them of your services and/or products.
CLIENT SPOTLIGHT
Landscaping & Outdoor Living Contractor in Dallas / Fort Worth
Lone Star Lifestyles & Landscapes came to us wanting to improve their overall online presence, but also increase their website conversions. Upon completion of a website redesign, we determined that SEO and PPC would be the best forms of marketing for their industry online. Over the life of their campaign so far, we have been able to generate the following:
SEO: increased page 1 keywords from 0 to 27 / increased domain authority by 311% / developed 161 high-quality backlinks
PPC: click-through-rate of 4.87% / conversion rate of 8.11% / average of 24 leads per month / ROI over 780%
WEBSITE: increased traffic by 904% in 30 days / decreased bounce rate under 40% / increase average pages to 4.51
ROI: established online ROI delivery channels / 832% return across all channels
