Monthly Archives: August 2017

5 SEO Trends Every Small Business Owner Should Know in 2017

Posted by & filed under Search Engine Optimization.

seo servicesWhen it comes to marketing your small business, search engine optimization should be at the center of your digital strategy. Google receives up to 100 billion searches each month, but an SEO strategy allows you to hone in on the searchers looking for businesses like yours.

So how do you reach them?

With the right SEO services and techniques, the right searchers will come to you, hopefully becoming customers in the process. Of course, SEO techniques and trends change all the time. To stay up to date, the following are just some of this year’s top SEO trends that favor small business marketing.

  1. Mobile First
    Marketing is all about meeting potential customers where they already are. And today, they are on their smartphones. Google now crawls your site to make sure it’s accessible on both desktop PCs and phones. This means that your website design must be optimized for a mobile audience.

  2. Quality Content
    Users are no longer satisfied with clickbait blog posts with clear promotional motives, and neither is Google. Visitors to your site want high quality content with useful information. This goes for your social media posts as well. Keep everything relevant and on brand while giving your audience a reason to read.

  3. Localized Keywords
    This may be good news for lower budget startups. Less-competitive, localized keywords are often more effective for small businesses. So, if you have been targeting broader, more competitive search terms, try to think more narrow. Perhaps that will give you the traffic boost you need without stretching your digital marketing budget too far.

  4. User Experience Optimization
    Meet UEO, SEO’s cool new cousin. User experience optimization is all about making your website as user-friendly and enjoyable as possible. This includes faster load times and simple, interactive, and visual content that breathes life into your site. The perfect UEO formula will take some trial and error to pin down, so keep a close eye on analytics metrics like the average time spent on page and bounce rate.

  5. Social Sharing
    Remember that SEO does not stop on your website. By sharing posts from your website’s blog on social media, you increase your chances of receiving more backlinks from around the web. Guest posting and blogging are also great ways to up your social media engagement.

 
Remember: Crafting your best online marketing strategy all starts with finding the right SEO services. Once you select an SEO company to work with, collaborate with them closely and listen to their advice. Together you can create a strategy that is perfectly tailored to your small business. And if all goes as planned, this will boost your lead generation and revenue.

The Fastest and Easiest Way To Help Your Small Business Succeed Online

Posted by & filed under Display Advertising.

digital marketingRunning a business can be extremely difficult if you don’t have access to all the various resources that your competitors have. If you’re one of the only people in a position of authority at your company, you’re likely in charge of day-to-day operations, big picture stuff, financials and logistics, keeping your employees happy, and, somehow, everything else.

Clearly, this job is designed for five to 10 people, but it all falls onto your shoulders.

Rather than letting the stress pile up, however, you need to find the resources you need to succeed. And because most small business owners don’t have the time to personally manage a digital marketing strategy, you need to find someone else to take on this important task.

Fortunately, there’s one simple way to help your small business thrive online:

Seek assistance from a professional digital marketing company

Yes, it’s really that simple.

It’s nearly impossible to succeed as a business in 2017 without a high quality website and digital marketing strategy. If you’re trying to run your own business and handle all the aspects of digital advertising yourself, you’re going to undoubtedly burn yourself out. Rather than causing potentially brand-altering issues online, consult with a team of online marketing professionals.

These companies can help you with your overall marketing campaign as well as your social media engagement and search engine optimization (SEO). According to SalesForce Marketing Cloud, 83% of customers “like” or “love” when a company responds to them via social media, and that’s just one way digital marketing can improve your brand.

Here are just some of the services a digital marketing company can offer:

  • Local Search Engine Optimization: If your website just isn’t getting traffic and leads, then you need a new SEO strategy. SEO experts can help get your website the crucial rankings needed to bring in customers online.

  • Social Media Marketing: Social media isn’t just a marketing tool, it’s also becoming a powerful new form of customer service. Enhance your brand and connect with customers in entirely new ways using social media platforms.

  • Branding: Unfortunately, some companies struggle online because they don’t really know what their brand is. Branding isn’t just about sleek design and fancy logos, it’s about forging an identity that defines your company’s mission and values.

  • Web Design and Development: A great website is the foundation that any digital marketing campaign is built upon. Create a powerful first impression and transform it into new business with a bold new web design.

 
Your small business may not require all of these marketing services, but ignoring digital marketing in 2017 is like leaving money on the table. By working with a digital ad agency, you’ll enjoy much greater success in the online realm, which will subsequently transfer into real life revenue.

If you’re ready to take your company to the next level in the digital domain, contact Think Cre8tive today.