The most difficult aspect of online marketing is making sure your website is seen by the right kind of customers. Just putting up a website does not guarantee search engine visibility and that is the most important avenue to drive your business, so Search Engine Optimization, or SEO, is a must.
As a leading Dallas SEO company, we don’t just drive traffic to your website, we incorporate custom strategies that have been developed over years of experience in order to drive high quality conversions. Multiple components make up our Search Engine Optimization strategy, so let our team of experts determine which one(s) best suit your business position and goals.
Content marketing has a significant impact on SEO, which is a critical aspect of digital marketing. As an SEO company in Dallas, we understand that search engines like Google reward businesses that publish quality, consistent content. Content marketing helps you create this content, which is optimized for the keywords that your audience is searching for. It's a way to signal to search engines that your website is a valuable source of information. By creating high-quality content that people want to read and share, you're increasing the likelihood that search engines will rank your website higher in their results.
Why is content marketing so important for ranking on Google? Google's algorithms are designed to surface the most relevant, high-quality pieces of content for any given search query. This means that if you want to rank high on Google, you need to be producing high-quality content consistently. As an SEO company in Dallas, we know that content marketing is the key to this. It allows you to create content that is not only engaging and valuable to your audience but also optimized for the search terms that they're using. This means that when someone searches for a term related to your business, they're more likely to find your website. It's a way to ensure that you're not just reaching your audience, but reaching them in a way that's meaningful and effective.
On-site optimization, also known as on-page SEO, refers to all measures that can be taken directly within your website to improve its position in search rankings. As an SEO company in Dallas, we understand that it involves optimizing both the content and HTML source code of a page. This includes things like keyword placement, meta tags, URL structure, and much more. The goal is to make your website as search-engine friendly as possible. On-site optimization is crucial because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query.
The key components of on-site optimization include keyword optimization, meta descriptions, title tags, URL structure, and internal linking. Keyword optimization involves using relevant keywords in your content in a natural and strategic way. Meta descriptions and title tags help search engines understand what your page is about. The URL structure should be simple and easy to understand. Internal linking, on the other hand, helps search engines navigate your site and understand the relationship between different pages.
Optimizing your website is crucial if you want to rank high on Google. Google's algorithms are designed to provide users with the most relevant and high-quality results for their search queries. As an SEO company in Dallas, we know that if your website is well-optimized, it signals to Google that your site is a valuable resource worthy of citation. This not only improves your site's visibility but also enhances user experience, making it more likely for visitors to stay, interact, and convert. A well-optimized website is easier for search engines to crawl and understand, and it provides users with the information they're looking for in a clear and straightforward manner. In the competitive online marketplace, ensuring your website is optimized for both search engines and users is key to your success.
Link building is a critical component of SEO that involves acquiring hyperlinks from other websites to your own. As an SEO company in Dallas, we understand that these links are like votes of confidence from one site to another, signaling to search engines that your content is valuable and worth linking to.
So, how does link building work? The process involves creating high-quality content that others find valuable, and then promoting that content to relevant audiences. This could involve reaching out to other websites or blogs in your industry, guest posting, or even creating viral content that naturally earns links. As an SEO company in Dallas, we have a range of strategies to help you build high-quality links that can boost your SEO.
Link building helps improve SEO in several ways. Firstly, Google's algorithms consider the number and quality of links to a page to determine its relevance and authority. When your website has a high number of quality inbound links, it signals to Google that your site is a trusted source of information, which can improve your ranking in search results. Secondly, links from high-authority sites can drive referral traffic to your site, increasing your visibility and potential customer base. Lastly, link building helps to build relationships with other businesses in your industry, which can lead to further collaboration and growth opportunities. As an SEO company in Dallas, we can help you leverage the power of link building to improve your SEO and boost your online presence.
Reviewing analytics from an SEO campaign is a critical step in the process of optimizing your online presence. As an SEO company in Southlake, we understand that these insights provide a clear picture of your campaign's performance, helping you understand what's working and what needs improvement.
Analysis of your SEO campaign can help shift the focus to top-performing strategies. By examining metrics such as organic traffic, bounce rate, and conversion rate, you can identify which strategies are driving the most results. For instance, if a particular set of keywords is driving a significant amount of traffic to your site, it might be worth investing more in those areas. Similarly, if certain types of content are leading to higher engagement or conversion rates, it could be beneficial to produce more of that content. As an SEO company in Southlake, we use these insights to refine your SEO strategy, ensuring that we're focusing on the tactics that deliver the most value.
Analysis is also a crucial component of competitive research. By examining your competitors' SEO strategies, you can gain insights into what they're doing well and where there might be opportunities for you to gain an edge. This could involve analyzing their keyword strategy, the types of content they're producing, or how they're building links. It's not about copying what your competitors are doing, but rather about understanding the competitive landscape and identifying opportunities for your business. As an SEO company in Southlake, we can help you conduct this analysis and use the insights to strengthen your SEO strategy.
Tactical Fleet started using our SEO services in April of 2020 and has experience tremendous growth in keyword rankings, organic traffic, and organic leads. Our strategies include: on-site optimization (including inventory pages), content marketing (blogs, additional content pages, and press releases), link building (link outreach, link acquisition, & competitor link mirroring), and deep analysis. With over 10,000 ranking keywords and over 25,000 visitors per month, constant analysis is required to keep the SEO campaign performing strong.
Increased total ranking keywords from 27 to 10,032 with only 8.98% being branded.
Increased organic traffic from 68 to over 25,000 users per month.
Optimized speed, metadata, and content to receive a score of 98 from Google Lighthouse.
Increased qualified organic leads to over 400 per month.