Monthly Archives: December 2017

Online marketing Pro Tip: Companies that post 16 pieces of blogging content or more per month seealmost 3.5 times the volume of traffic than those who publish between zero and four monthly blog posts. Content drives clicks. This fact is inescapable and one of the main tenants of search engine marketing. If you want Google to notice your company, then visitors need a reason to spend time on your site. This is where Search Engine Optimization (SEO) comes into play. If you want to compete in the wild and intimidating world of online marketing, you need to enlist SEO services.

Out of all the digital marketing strategies available to you — pay-per-click, social media marketing, email marketing, and more — here’s why search engine optimization should be at the top of the list:

1. Informing The Customer
   We are living in an age where prospective customers are better informed than ever before. But where are they getting all their information? If it isn’t you, they are getting it from another company using similar online marketing methods. This is one of the biggest realizations many small businesses have while adapting to the Information Age. The digital marketing world isn’t about making the hard sell; it is about convincing customers that you are the authority on their subject of interest and you have the solution to their unique problem. If your company doesn’t engage in content production, how are you supposed to inform the customer?
2. Generating Leads
   The way digital marketing companies go about getting leads is not too different from offline marketing companies. It’s all about finding qualified leads and converting them into customers. That said, SEO is one of the most effective methods of generating inbound leads. Through keyword integration and having a high ranking on Google for a specific topic of interest, customers will start coming to you. The closer to the top of the search results you appear, the more likely consumers are to trust your site enough to buy something. Customers are less likely to trust information they find in an advertisement, which is why inbound marketing is so effective. This leads to more leads and more sales.
3. Cost Effective Visibility
   Inbound leads, even offline, are some of the most cost-effective. That is, you have to put in less money per SEO lead than you would with an outbound ‘sales pitch’ type of lead. This frees up resources to execute your services more effectively and expand your marketing reach to other areas.

 
Search engine optimization is becoming ever more important in an online world dominated by a single search engine. Professionals who know how that search engine comes up with its results are able to push a website as high as possible. Having a site that ranks on regularly searched for keywords is an invaluable marketing tool that could bring your company to the next level.

The search engine optimization world changes rapidly, but one strategy is emerging as a constant. In July 2015, a study by Moz and Buzzsumo found that long-form content, defined as articles with more than 1,000 words, consistently received more links and social shares than shorter content. And as of 2017, Google has confirmed that longer content often ranks better than thinner content on the same topic. The longer a post is, the more useful information it can provide. Of course, there are hundreds, maybe thousands of other factors, but for now let’s look at the true value of long-form SEO content.

What Is Search Engine Marketing?
Before we get into the nitty-gritty, it’s important to know what an SEO company wishes to accomplish. The basic goal is to get client websites to the first page of Google searches. The old saying, ‘if you’re not first, you’re last,’ is sort of how it works in this wild digital marketing world. Think about the last time you were desperate enough to resort to the second page of Google. Though page two is better than page three, as any SEO company will tell you, companies compete viciously for page one rankings.

Why?
Think of the number of companies that sell ribbon and yarn. If a potential customer goes online and searches ‘ribbon and yarn’, they’ll be spoiled for page one choices. This is where search engine marketing (SEM) comes into the fray. SEM is essentially an umbrella term for all marketing done on a search engine. This can include Pay Per Click Advertising, SEO, and many other marketing techniques that happen on a search engine. The goal with these strategies is to get as many consumers to see a website as possible.

Why Does Long Form SEO Content Matter?
Google consistently ranks long-form content higher. This is evident in Hubspot’s 2017 analysis of word counts for their posts. They found the word count that consistently generated the highest average organic traffic was around 2,500 words. The data peaks here and falls with either lower or higher word counts. In general, though, significantly more traffic was generated by long-form, SEO optimized articles and blogs.

Now, this doesn’t give you the green light to type out a trillion words that will read like a lumpy jumbled mess, or that it’s a good idea to write a long-form piece about something very simple. The key to these pieces is that they provide value to the reader, something they can learn.

For an SEO company, long-form content can be a marker of their talent. For a digital marketing company offering long-form content, it can be an asset. For your website, it could mean a ticket to page one.