Online marketing Pro Tip: Companies that post 16 pieces of blogging content or more per month seealmost 3.5 times the volume of traffic than those who publish between zero and four monthly blog posts. Content drives clicks. This fact is inescapable and one of the main tenants of search engine marketing. If you want Google to notice your company, then visitors need a reason to spend time on your site. This is where Search Engine Optimization (SEO) comes into play. If you want to compete in the wild and intimidating world of online marketing, you need to enlist SEO services.
Out of all the digital marketing strategies available to you — pay-per-click, social media marketing, email marketing, and more — here’s why search engine optimization should be at the top of the list:
- Informing The Customer
We are living in an age where prospective customers are better informed than ever before. But where are they getting all their information? If it isn’t you, they are getting it from another company using similar online marketing methods. This is one of the biggest realizations many small businesses have while adapting to the Information Age. The digital marketing world isn’t about making the hard sell; it is about convincing customers that you are the authority on their subject of interest and you have the solution to their unique problem. If your company doesn’t engage in content production, how are you supposed to inform the customer?
- Generating Leads
The way digital marketing companies go about getting leads is not too different from offline marketing companies. It’s all about finding qualified leads and converting them into customers. That said, SEO is one of the most effective methods of generating inbound leads. Through keyword integration and having a high ranking on Google for a specific topic of interest, customers will start coming to you. The closer to the top of the search results you appear, the more likely consumers are to trust your site enough to buy something. Customers are less likely to trust information they find in an advertisement, which is why inbound marketing is so effective. This leads to more leads and more sales.
- Cost Effective Visibility
Inbound leads, even offline, are some of the most cost-effective. That is, you have to put in less money per SEO lead than you would with an outbound ‘sales pitch’ type of lead. This frees up resources to execute your services more effectively and expand your marketing reach to other areas.
Search engine optimization is becoming ever more important in an online world dominated by a single search engine. Professionals who know how that search engine comes up with its results are able to push a website as high as possible. Having a site that ranks on regularly searched for keywords is an invaluable marketing tool that could bring your company to the next level.