Search engine optimization (SEO) and search engine marketing (SEM) are some of the most important tools a company can utilize today. Search engine optimization leads can have a 14.6% close rate, while things like direct mail or print ads only have a 1.7% close rate. They have a lot of marketing power.
However, for those that aren’t familiar with them, they can also be incredibly confusing and difficult to master. That’s why you need to hire an SEO expert. An SEO company will review your business and your website and figure out exactly what you need to improve your internet marketing strategy. But finding one can be difficult.
And that’s why we’ve compiled this list of tips. Here are three things you should look for in order to get the best SEO services for your business:
Years Of Experience
How many years have the companies you’re looking at been working in the industry? The best experts will know what has changed over the years and be able to adapt to changes that are coming because they’ve had so much experience with this particular business. They’ll also be able to see what techniques or digital marketing strategies will work for your website, and what won’t.
A Deep Understanding of SEO
There are multiple factors that go into search engine optimization. Some of these include:
- Technical Aspects – This includes things like the website’s structure, or how easy it is for a search engine to index your content.
- Page Optimization – Using the correct keywords, HTML tags that aid the traffic to the site, etc.
- Off-page Optimization – This includes things like link building and similar SEO strategies.
A successful online marketing campaign understands and utilizes all three of these elements. you may not know which strategy to begin with, but an SEO expert will.
The company that you hire should have the ability to show you their past successes and demonstrate that they know what they’re talking about. References should be available to you upon request, and that should allow you to get a feel if their past clients were happy with their services.
You need to make sure that you get the best option for your company when you hire an SEO expert. Keep these things in mind going forward, and don’t hire just anyone who offers their services. If you have questions, our team at Think Cre8tive has your back.