The 2017/18 Global Digital Outlook Study found that 43% of marketers across the world are upping their investment in digital marketing. Almost half are spending 50% or more of their marketing budget on digital marketing alone. The importance companies place on having a solid online marketing game is huge. Everything from search engine optimization to pay per click advertising plays a pivotal role in a successful marketing campaign, but one thing needs to happen first.
Website design can be likened to how a physical store looks. Is it clean? Are things where you’d expect them to be? Do people like being there? These are all important questions for store owners, and now website owners must ask them as wel. Sometimes, however, a website is a total mess. In fact, this is fairly common. So, here are some common web design mistakes to avoid at all costs.
- Unresponsive Design
A responsive web design is a site designed so that its presentation adapts to the size of screen that it is being accessed from. If, say, a visitor is using a phone to access your site, but when it loads they are only able to see the top left corner of your site, they will likely find another website to browse.
- Under or Over Designing
Too little design being put into a page is one way to make your website look like everyone else’s’. Too much design and your website could end up looking cluttered, distracted, and all over the place.
- Missing Leads
If you employ Search Engine Optimization, Pay Per Click, and other lead generation techniques, but fail to capture user emails and contact information when they are directed to your site, you will lose those people as leads. Not every visitor will convert on their first visit, which is why remarketing campaigns, contact forms, and email lists are such valuable lead capture tools.
- Buried Essential Information
If potential customers have to click through 17 different pages of nonsense to find the product information they’re after… Well, they won’t click through that many pages, will they? Make any important information relating to purchases readily available and easy to locate, or risk losing lots of leads.
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If you wish to avoid these issues and make a masterful website, contact a professional website design company that offers a wide array of web design services. Building a beautiful and high functioning website is no small chore. If you need a hand, contact us today.