There comes a time when every business realizes it just can’t keep up with its marketing efforts. Whether you’re looking to boost your brand new brand or evolve your company with the times, hiring a marketing company can help you get the edge you need. Explore these 5 reasons for hiring a marketing company in 2020.
1. Old School Marketing isn’t Enough
You may dominate the television and radio markets, but if you aren’t investing in, you’re missing out. 100 billion searches are performed each month on Google alone; your company could be missing out on potential clients if you’re not showing up in the search results. Today’s marketing companies are equipped to handle much more than print media — we do it all.
2. Digital Marketing Companies Keep Current with Trends
It’s the job of today’s marketers to keep up with trends in SEO, social media, web design, and PPC advertising just as much as traditional marketing. Digital marketing trends change so quickly and frequently that it’s hard for just one business owner to keep up. A marketing company handles each aspect of your digital marketing to help you build organic traffic and keep ranking even with all the changes.
3. Social Media Needs a Certain Touch
Social media marketing is more than just sharing videos and pictures on Facebook. Nearly 95% of B2B marketing utilizes LinkedIn as part of their content strategy, which means that if you’re not using the platform effectively, you’re missing out. Creating a plan and then following through with that plan will not only help you find clients – it can also help you connect to future partnerships that can grow your business.
4. Grow Your Paid and Organic Results
Almost all online experiences start with a search engine. Whether you’re aiming to target potential business through paid advertising or with organic results, you need to know the rules to be able to grow. There are a lot of tips and tricks in the industry that a digital marketing company is sure to know. Working with those companies will help you get a leg up on the competition without breaking your brain.
5. You Need a Website that’s Beautiful and Functional
Often overlooked, your website is one of the most important representations of your business in today’s digital climate. However, website design isn’t just about putting your brand out there – it’s also making sure you have a website that ranks well for SEO. A marketing company will help you promote the while also building you a website that is smart for online rankings.
The beauty of working with a marketing company is that everything is tailored for your success. Not every type of marketing is perfect for every business. Let us work with you to develop a strategy that takes your business to the next level in 2020. Reach out today to get started.