July 17, 2020

7 Social Media Tips to Optimize Your Online Marketing Strategy

Social media use has skyrocketed over the last decade. Over 75% of American adults spend an average of five hours daily on social media platforms. Now more than ever, social media marketing needs to be an integral part of your business strategy. Research shows that over 40% of digital users use these online platforms to research new brands or products.

New and established brands are using social media to reach out to their target audience and generate leads. While it may sound like a massive undertaking, Think Creative compiled a list of seven social media tips and tricks to help create more sales.

1. Craft a Workable Social Media Strategy

Just like any marketing strategy, you need to create a specific and detailed social media marketing plan for every platform you use. Set goals and targets for each, with a deeper understanding of the tricks and best practices for consumer engagement. Streamline the content creation to fit your various business goals.

2. Create a Content Schedule

To keep your audience engaged, you may need to be consistent with your social media posts. As you craft your social media marketing strategy, determine how much you need to publish on your platforms. A social content calendar may help you plan and post the right content at the right time to the right audience.

3. Focus on Quality

The sheer numbers of content produced on social media pages are overwhelming. You need to craft creative posts that stand out from the rest. Select the key channels to actualize your strategy and fine-tune the content created. You need to offer value through your posts, setting up your brand as an authority within the industry.

4. Join Industry-Related Groups and Communities

Increase your engagement within the platforms by joining relevant online communities. The Social Media Marketing Industry Report shows that nearly 66% of marketers cite Facebook as their most important platform. The groups within Facebook allow you to interact with potential clients as well as build a relationship with other industry players. Combining this with other social media tips may help you gain new and free exposure, increasing brand loyalty.

5. Build a Relationship with Your Audience

Create time for engaging with your audience. It is extremely vital to respond to your followers’ comments and questions. Talking directly to your customers creates a humanly touch to your posts. Your audience doesn’t have to feel like they respond to a bot that only burps out links and images.

6. Find the Right Tools

Social media tools may help boost productivity by simplifying the posting and analytics stages in your strategy. Scheduling tools allow you to craft amazing content and share it at a precise time. Other tools that may help include content creation programs, graphics software and data analytics.

7. Invest in Social Media Analytics

You cannot complete the list of social media tips without mentioning data review and analytics. All platforms use different metrics that churn out data useful for making informed decisions about your business plans. Besides the analytics tools, you may also use the A/B strategy to determine the effectiveness of your social media marketing programs.

Social media is continually evolving, with more platforms emerging daily. Whether you are a large or small enterprise, the social media tips above can help you better connect with your potential customers, and build your brand reputation. For more information on online marketing tips, visit our website today.