A while back Search Engine Marketing (SEM) was used as an all-encompassing term that included both paid search marketing and Search Engine Optimization. Today, more and more search marketing experts are referring to the two terms with an increasing degree of separation. So, what does...
As always, there are a number of different online marketing strategies that can help generate leads. One of the most important of all, however, is Search Engine Optimization (SEO). Over half (53%) of marketers say content creation for blogs is the most important inbound marketing...
The 2017/18 Global Digital Outlook Study found that 43% of marketers across the world are upping their investment in digital marketing. Almost half are spending 50% or more of their marketing budget on digital marketing alone. The importance companies place on having a solid online...
The world of digital marketing is wild, new and has fantastic potential to transform the way people market both their companies and themselves. Search Engine Optimization (SEO) is on the front lines of this new marketing landscape, but to stay there, it has to be...
Social media marketing is becoming bigger by the second. In fact, Animoto's State of Social Video report in 2017 revealed that 64% of consumers stated they made a purchase as a result of watching a marketing video on Facebook within the last month. This just...
The importance of familiarizing yourself with digital marketing has never been more significant than it is today. In fact, the Global Digital Outlook Study for 2017/2018 found that 43% of worldwide marketers are increasing their investment in online marketing. Almost half of these marketers are...
Online marketing Pro Tip: Companies that post 16 pieces of blogging content or more per month seealmost 3.5 times the volume of traffic than those who publish between zero and four monthly blog posts. Content drives clicks. This fact is inescapable and one of the...
The search engine optimization world changes rapidly, but one strategy is emerging as a constant. In July 2015, a study by Moz and Buzzsumo found that long-form content, defined as articles with more than 1,000 words, consistently received more links and social shares than shorter...
Securing your spot in the ever-changing digital universe that is the internet can be frustrating. This is especially the case if you aren't sure what goes on behind the red curtain of Google's search results. Today, in a society where everything and more is accessible...
It's no secret that digital marketing is an increasingly effective investment for businesses of all kinds. According to the 2017/2018 Global Digital Outlook Study, 43% of marketers worldwide are increasing their investment in digital marketing. Nearly 50% are currently spending half or more of their...