The importance of familiarizing yourself with digital marketing has never been more significant than it is today. In fact, the Global Digital Outlook Study for 2017/2018 found that 43% of worldwide marketers are increasing their investment in online marketing. Almost half of these marketers are...
Online marketing Pro Tip: Companies that post 16 pieces of blogging content or more per month seealmost 3.5 times the volume of traffic than those who publish between zero and four monthly blog posts. Content drives clicks. This fact is inescapable and one of the...
The search engine optimization world changes rapidly, but one strategy is emerging as a constant. In July 2015, a study by Moz and Buzzsumo found that long-form content, defined as articles with more than 1,000 words, consistently received more links and social shares than shorter...
Securing your spot in the ever-changing digital universe that is the internet can be frustrating. This is especially the case if you aren't sure what goes on behind the red curtain of Google's search results. Today, in a society where everything and more is accessible...
It's no secret that digital marketing is an increasingly effective investment for businesses of all kinds. According to the 2017/2018 Global Digital Outlook Study, 43% of marketers worldwide are increasing their investment in digital marketing. Nearly 50% are currently spending half or more of their...
Promoting your business in today's online marketplace takes strong SEO. Since about 70% of the links web users click are organic, you likely do everything you can to boost your site's SEO. But do you pay attention to the small factors that could be hurting...
With so many simple tools on the web, it can be relatively easy to do your own digital marketing. But that does not mean that you're doing it well. This is especially true when it comes to search engine optimization. To execute professional SEO, you...
Search engine optimization (SEO) and search engine marketing (SEM) are some of the most important tools a company can utilize today. Search engine optimization leads can have a 14.6% close rate, while things like direct mail or print ads only have a 1.7% close rate....
When it comes to marketing your small business, search engine optimization should be at the center of your digital strategy. Google receives up to 100 billion searches each month, but an SEO strategy allows you to hone in on the searchers looking for businesses like...
Running a business can be extremely difficult if you don't have access to all the various resources that your competitors have. If you're one of the only people in a position of authority at your company, you're likely in charge of day-to-day operations, big picture...