Social media is a large part of today’s marketing channels. It is widely used as not only a way to share news about your business, but to also drive valuable website traffic. There are also tools available now that allow you to collect leads directly from social media channels. There are two ways to use social media: public relations tool or conversion-based. Which one is best for your business? Our Fort Worth social media marketing experts can help you figure that out and turn your social media channels into marketing assets.
TYPES OF CAMPAIGNS
PUBLIC RELATIONS
Social media is one of the best PR tools available in today’s market. The social channels allow you to easily share company news, media, and other important information to a large amount of people. Utilizing the powerful tools of social media to maximize reach is the tricky part. We have developed specific strategies to make sure your posts are seen by as many people as possible. We also focus on growing your online following to generate buzz.
CONVERSION-BASED
Social media can be used to drive conversions through your website and specific social tools. We use targeted display ads on Facebook and other relevant networks to drive users to your website and/or landing pages developed specifically for converting them into leads and sales. We also use strategized content to build social brand equity.
DISPLAY ADVERTISING ONLY
In some cases, the only goal is to drive website conversions, so we use Facebook’s display advertising to do so. Targeted media-based ads are designed and integrated to drive users to your website. Our team optimizes the ads in order to maximize reach and sales potential.
CLIENTÂ SPOTLIGHT
National Moving Company
A brand new moving company based in Dallas / Fort Worth approached us to design a website that can be used to convert visitors into sales. Upon completion of the website, they wanted to drive as many users to the website as possible while maintaining the quality necessary to convert them into sales. We have been using social media marketing to do so. We have been able to accomplish the following during their campaign:
FACEBOOK: established channel flow / increased following by 324% in 30 days / increased channel views by 646% in 30 days
DISPLAY ADS: click-through-rate of 2.64% / conversion rate of 5.04% / impressions over 4 million per month
WEBSITE: over 24k visitors in 30 days / decreased bounce rate under 60% / increase average pages to 2.3
