What is Organic Marketing?
Organic marketing is best defined by what it isn’t. It isn’t paid marketing. Paying for advertisements via Google or Facebook, for instance, are considered non-organic sources of traffic. Organic marketing is making it easy for your customers to find your business naturally. This might occur through a non paid google search via use of SEO best practices, or perhaps it is done on Instagram with the proper use of hashtags. Either way, organic traffic is great because once your organic marketing strategy is in place, it doesn’t cost nearly as much money to generate new leads.
Beyond that, traffic that is generated from organic marketing tends to close at a much higher rate. Statistically, inbound SEO leads will close at an average rate of 15%, whereas outbound leads from direct mail, PPC advertising, or other sources close at around 2%. That’s not a typo, it’s actually standard performance in many PPC campaigns. Beyond the close rate, there are a number of other advantages to developing a great social media and SEO strategy for your business. As more and more shopping is done online, having an organic marketing strategy is essential.
Top Tips for a Successful Organic Marketing Strategy
Pay Attention to SEO Titles: Though you may not be able to judge a book by its cover, that doesn’t stop people from doing so. Same goes for SEO titles. Strong titles for content generate clicks. Be sure that the most important keywords are included first in the title, followed by the next most important, and then the brand name should follow. Titles should generally only be 50 or so characters long and MUST be relevant to the content on the page. If you aren’t sure what keywords are most important for your SEO strategy, we would be happy to do a keyword analysis with you to find the optimal key terms for your business.
Implement Tracking and A/B Test: This is perhaps the most overlooked aspect of generating organic traffic via SEO and social media. In order to know if something you are doing is working, it is imperative that you identify the end result you are trying to achieve, and all of the steps along the way. Then find ways to track each o those steps. How many new visitors did your new article generate? Where did those visitors go after they finished reading the article? How many joined your mailing list? How many purchased a product? These are all vital pieces of information that you need to know. With information, you can also A/B test to find the most effective ways to market to your organic audience.
Optimize Social Media Platforms: Not every social media platform is needed for every business. Start by identifying where your ideal customers spend their time. Is it Instagram? Snapchat? LinkedIn? Where will they be most receptive to seeing your brand? Then, make sure your social presence on those platforms is optimized to generate new traffic and sales. A few key things to remember on social media: Have an easy to remember handle, recognizable photo or brand logo, and a trackable link back to your website.
Use “Evergreen” Content: As often as possible, post content that will stay relevant forever. For example, a review of the iPhone 3 is something that nobody cares about anymore. It is dead content. However posting an article about how to use an iPhone camera is great, because even as Apple comes out with new iPhones, the camera feature will remain relatively untouched. Keep content relevant and post content that will stay relevant for a long, long time.
Managing all aspects of an organic online marketing campaign can be time-consuming. There are so many facets that if you haven’t been specializing in the area, it can be easy to miss key aspects to generate leads. This is where most businesses give up on organic online marketing – because they aren’t aware of current best practices. Let us handle your SEO services and other online marketing strategies. This will let you focus on the things that are most important to keeping your business healthy and growing.