100 billion searches are done using Google every month, so you know as a business owner, you have to be able to be found, but do you think a website is enough? Before you make that call you need to consult with a professional app design company Fort Worth businesses turn to.
The fact is a website is a great jumping-off point to create your digital presence but even that has a few caveats and it is by far not the only experience you should be offering your audience. Digital marketing is most effective in layers.
The Layers
Your website is like the foundation of a building. You want it to be strong, powerful and ready to support the rest of your marketing activities. A weak outdated website cannot support all the other layers of your marketing and building a powerful online presence.
Ideally your website will be up to the date, modern, easy to navigate and engaging. Professional website design Fort Worth can help get your website up to speed so you can start working on the other layers.
Once your website is what it should be then you can start adding the other layers like:
- Social media marketing
- PPC services, SEO services
- Launching your app
Each piece of the process can come together easily with the right support. Social media marketing, PPC services, SEO services and an app designed specifically for your business are like cogs in the wheel. Each part has an important job.
Do You Need an App?
A lot of business owners wonder if an app is a necessary part of their marketing kit. The fact is you do not need an app for your business but another fact is your competitors likely have one. There are an estimated 5 billion mobile users worldwide with around 76% using apps.
An experienced app design company Fort Worth can help you to customize your customer’s experience through an app developed specifically for your business. The use of apps has shown to increase loyalty, improve shoppers’ experiences and improve targeting for marketing campaigns.
Worldwide there were an estimated 194 billion app downloads. Consumers are using apps for everything from grocery shopping to finding a new pair of shoes to managing their banking needs. There is an endless list of apps available that businesses just like yours are using to endear themselves to customers.
Learning more from a trusted app design company Fort Worth about the options can help you to make an informed decision.