If your online presence needs some help, there’s no better way of promoting your company than by utilizing keywords in your content. If you don’t understand keywords, have no fear: keywords are easy to use if you understand them. Over 53% of online marketing companies utilize blog content as a top priority among their marketing services.
Here’s how to make keywords work for your company.
Keywords, or phrases, are the commonly used phrases that people type into search bars. “Restaurants near me,” “HVAC repair,” and “How to use Keywords” are all examples of information people might type into a search engine. To get your online blog more hits on Google, or Yahoo, or Bing, incorporating keywords into your digital marketing strategy is key.
Types of keywords
There are a few different types of keywords available for your onsite SEO strategy: broad match, exact match, and phrase match.
Broad match keywords are keywords that focus on broad topics. They don’t get very specific and that will enable it to reach a wider, more randomized audience. This is because more people will commonly search for broad terms than specific, location-based keywords. This type of keyword will also yield more results.
Exact match keywords are the hyper-specific keywords that are designed to reach your niche audience. This is a word-for-word search of your keyword, putting you higher than your competitors on Google searches or Yahoo searches. This will yield in less traffic than broad matches, but it will help your main audience reach your site.
Phrase match keywords are a blend between the two. It might rely on geographic locations, but it might not have your specific business name. For this type of match, it’s best to use it in conjunction with the other two.
All these types of keywords should be utilized in your blog for the best results in your internet traffic. Tailor it to your business and product but don’t get so hyper-focused that no one will search for your keyword.
How to implement them
There are many factors that go into your onsite SEO but keywords are some of the best. For your blog, you should try to use the targeted keyword in your title and scatter it a couple times throughout the piece, supporting it with other keywords that your audience might look for. Using keywords around links or within links is also a great way to connect to a wider audience.
Onsite SEO strategies offer a plethora of options for the digital marketer. When you want to create a blog, you need the best SEO services to back you up. Talk to Think Cre8tive for more information today.