As more and more consumers begin shopping on their phone and downloading apps, a company can’t hope to survive without an innovative mobile application. In fact, there are over one million apps currently available on the major app stores today.
When you want to join the mobile app market, here are top tricks of the trade to craft a successful app.
Think of the consumer
When you want to build an app for your consumer, think about how they can benefit from it. If you want to create an app for your company, you may want to include a buying option when you think about your software design and development or link accounts for a rewards program. Other apps may allow direct modes of communication between consumer and company. The end-goal is defined by your business and the needs of your customer.
For fresh apps looking to break into a new market, you should consider how your app can solve a particular problem. Think about your audience and their needs and branch off from there. The smaller you can make your niche, the bigger impact you’ll have in that specific market.
Make it look good
Once you’ve decided on the purpose and function of your app, it’s time to work on mobile app design options. But an app needs to do more than just look good; you need to ensure your app loads quickly, interacts effectively with multi-touch gestures and adheres to platform standards for design in that market.
According to Dimensional Research, 80% of app users will use a low-grade app three times or less. Between low functionality, a poor design, and problematic features, you have to ensure your mobile app design is flawless to grow a new clientele.
Craft a marketing strategy
No good app can thrive without great marketing to back it up. Countless apps succumb to the last pages in app stores because of poor marketing techniques. The best way to back up your new mobile app is through a great digital marketing strategy.
Nearly 43% of marketers have moved their efforts toward digital marketing. This is a great opportunity for businesses who want to enter the app market and improve on their own digital marketing strategy.
To improve your online marketing and mobile app design, contact Think Cre8tive today. We offer the best social media marketing, digital marketing, and web design to help your business thrive. Mobile app designs are just one of the many ways we can do just that.