August 24, 2018

How To Improve Your Local SEO Marketing Strategy

Many businesses that want to improve their SEO marketing strategy forget to focus on localized SEO. While it’s important to grow your online business, it’s even more important to cater to your local consumer.

Luckily, social media marketing benefits your in-store business as well. Your consumer will enjoy you taking a special interest in your local community. Without further ado, here are some ways to improve your local onsite marketing.

Target geography in your keywords

Geographic keywords are a great way to narrow your search results within your local community. If your small business is located in Florida, you’re not going to want to highlight Nevada or California.

When you build your geographic SEO content, use keywords like “marketing company Miami” or “SEO company Florida.” While you won’t be able to reach people looking to utilize your services across the country, you’ll be able to target local individuals who need your in-store options.

Build links locally

Building local links within the area keeps it concentrated in one location. It’ll also make it more likely for fans of other local websites to find your page through backlinks. Including statistics from local sources not only makes your business seem more authentic, it’s a marketing strategy that has proven to work time and time again.

This form of organic link building can help reach more and more people in your area. In fact, 70% of the links users click on are organic. So, get link building if you want to make an impact.

Hire a professional

Digital marketing can be hard to wrap your head around, but your business won’t flourish without help. If your business doesn’t have an online marketing strategy or wants to improve their current strategy, sometimes it’s best to leave it in the hands of the professional.

A good marketing company will work with your business to ensure your strategy suits your needs. They’ll also offer a slew of other perks including web design, advertising, and maybe even pay per click options through social media. They will be able to help you craft a social media marketing plan and help your business drum up local foot traffic.

If you haven’t contacted Think Cre8tive online, there’s always time to improve your SEO marketing with a professional. Visit their site today when you want to get serious about managing your local SEO content.