The world is changing. As technology becomes more advanced and readily available, its uses expand. This means that advertising and marketing services must adapt to suit the habits of consumers, from cell phone dependency to artificial intelligence and everything in between. Mobile use is one of the hottest sectors in digital marketing; last year, it was estimated that mobile Internet penetration would grow 61.2% worldwide, officially making humanity a mobile society.
If most of your customers are depending on mobile accessibility, how are you going to reach them? With effective mobile app design, of course. Let’s take a look at three of the biggest benefits creating a mobile app for your business can bring.
- Increased accessibility and exposure: Have you ever been interested in a company or its products and clicked on its ad, only to be redirected to a desktop website? The experience lacks sophistication; customers see a business behind the times, and are more likely to abandon their search. When you have an app of your own, you gain access to all the people that rely exclusively on their mobile phones for purchases and Internet use. Additionally, your business pops up when someone makes a relevant search in the app store, increasing your company’s visibility among competitors.
- Reinforced brand image: A quality app can work two-fold. Not only are people able to access your product and service information much more easily, but they’re also able to get a feel for what your brand represents. These days, brand image is extremely important. If you have an app, you can let your customers know what charities you’re involved in, if you are a “green” business, and any other relevant and beneficial information.
- Engagement: Consumer engagement is one of the biggest factors in successful sales. With a mobile app, you will be able to communicate more effectively with your customers; the resulting experience will reassure them that your business cares about their needs and satisfaction, boosting their loyalty to your brand.
Mobile app design is essential if you want to stay ahead of the competition, but that doesn’t mean it’s all you should focus on. Make sure you’re throwing a wide net of digital marketing services: get on social media, establish a pay per click campaign, and commit to high-quality search engine optimization (SEO).