Small Business Websites: Why They’re Necessary and What to Include

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Most modern consumers search for products and services online before (or instead of) visiting a business in person. That’s why it’s so important for your small business to have a website. Your website is your introduction to customers — and you want to make a good first impression. However, before you hire an advertising agency to create one for you, here’s a list of things that you should make sure is included in your website design.

Attractive Design and Easy Navigation

Website design should be visually appealing and easy to navigate. People will find another business with better web design if yours is difficult to use or unappealing. Your site should have navigation menus that are simple to use and get customers to where they want to be in a few clicks. The colors and images should align with your brand and not overwhelm the eye. A good advertising agency will be able to come up with branding ideas that suit your business and that can be used throughout your site.

An About Page

Every website should have an “about” page that lets customers know who you are and what products or services you offer. Include the history of your company and bios of employees to give people a sense of why they might want to choose your company over one of your competitors. Let people know what sets your company apart from others. You can also include contact information, hours, and locations, though you can also choose to put these on a separate page.

An FAQ Page

By providing a frequently-asked questions asked page, you can save time by not having to answer the same questions over and over. This is a chance to ease any concerns a customer may have and gives them a reason to do business with you. It can also show that you’re an authority in your industry — and improve your website’s search engine optimization efforts.

A Review Page

A page of reviews can show off the positive feedback you have received from customers. You can also include testimonials from previous clients or from members of the community. Both of these efforts can establish trust and show you’re the best in the biz. Furthermore, it provides you with more control over how reviews are displayed and the way to which they’re responded.

A Blog

A blog might be your most important digital marketing tool. Companies that publish 16 or more blog posts each month receive nearly 3.5 times more traffic than companies that publish four or fewer posts. In your blog posts, which should have topics that relate to your business, you should share your expertise and tell your story. If you don’t want to write the blog yourself, talk to your advertising agency. They may offer SEO (search engine optimization) services, which include creating content for blogs that are more likely to appear in search engines. This can help potential customers find your website.

A Latest News Page

If someone writes an article about your business, post it on the latest news page. You should also post press releases and advertisements or videos. If a product you carry is getting a lot of social media buzz, make sure you provide the link on this page. This can allow you to keep your web content fresh (which may help with rankings) and ensure customers can stay up-to-date on all the good you’re doing.


By providing a website for customers, you can give them access to your services and products 24/7. Just be sure to hire a good web design and advertising agency that can create a professional and user friendly site with all of the necessary pages. This can increase your sales and help grow your business.

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