June 26, 2018

Social Media Marketing 101: Tackling Facebook

social media marketing benefitsFacebook has continued to dominate other social media platforms, and marketers have taken note: practically two-thirds of marketers believe that Facebook is the most beneficial social platform to boost your business. Of course, Facebook marketing has undergone some major changes in recent years, which can be confusing for newcomers to the platform’s business side. Here are some quick and easy tips to improve your online presence on Facebook.

Market on your page

Social media marketing benefits begin as soon as you create a Facebook page for your business. Not only is this a great way to keep your fans up to date with reminders, you can use your cover photo and profile photo or video to advertise new features or events for your business. Often, your business’s Facebook page is one of the top search results when people search for your business. Schedule regularly posts so that your page stays fresh for new visitors. If you don’t have an in-house marketing branch for your business, choosing a digital marketing firm that fits your business is a must.

Unfortunately, you may notice that your business’s Facebook page doesn’t get much interaction from followers. Recently, Facebook updated their news feed so that business posts no longer appear in their followers’ feeds. Unless you pay to boost a post, people won’t see them unless they specifically choose to visit your page. As a result, most companies have scaled back the amount of content they post.

Keep up with the new features

Over the last couple of years, Facebook has released new features to give their users more ways to share their lives online. Facebook stories, profile videos, temporary profile pictures, you name it: Facebook adds it. Whether you like it or not, staying on top of Facebook’s new updates is the best way to reign in the most users. If you’re not interested in keeping up with the new features Facebook has to offer, try choosing an advertising agency for your social media marketing.

Paid Facebook Advertising

With over one billion active users, Facebook is the world’s largest social media outlet, and thus a powerful platform for advertising. And because your page’s posts are all but invisible to most users, many businesses instead opt for paid Facebook advertising. Fortunately, Facebook is generally cheaper than other advertising platforms, and there are two ways to reach users through paid ads. You can either “Boost” content from your page, or you can create visual ads that appear in the news feed. As an added bonus, you can even serve these ads on Instagram, Facebook’s sister social media outlet.

Hold giveaways and events

By encouraging your followers to talk about your business, you’re amplifying your presence to more people across the web. Holding simple giveaways through “sharing” contests and selfie contests will cost you next to nothing and will get a wide range of people involved. Make your contestants tag you in a post to reach a whole new audience for peak levels of social media marketing benefits.

Hire a digital marketing company

Let’s be honest: social media marketing isn’t easy. If you don’t have the funds, energy, or time to do it yourself, relying on a professional SEO company or advertising agency is the best way to boost your online presence. They’re trained to navigate the ins and outs of Facebook and they’re prepared to research the new trends, updates, and events that you can utilize for your business.

Social media marketing can offer an extremely high ROI, and Facebook is the best way to reach a massive audience. Consider these tips before you venture on your new social media marketing plan.