Pay per click advertising certainly still has its place. The goal is to gain organic traffic to your website, but what do you do in the early days of your digital marketing? You use pay per click. An experienced digital marketing agency can design your PPC...
100 billion searches are done using Google every month, so you know as a business owner, you have to be able to be found, but do you think a website is enough? Before you make that call you need to consult with a professional app...
The world we live in today is changing at an incredible rate. Social media marketing and digital marketing services have exploded in popularity in the years since the first home computers were developed. A few decades ago, a new business was dependent on billboards, direct...
When you market on social media, the use of SEO is an integral part of the overall process for client response and growth. Social media sites, of course, promote one’s brand and are the platforms used most today. SEO (search engine optimization) marketing gets you...
In these technological days, starting a business is easier and easier. Many people are choosing to use the internet, especially social media as a tool to generate income. If you are considering this route, there are a few tricks you should know to help you...
Data from a recent Global Digital Outlook Study in 2017/18 shows that 43% of marketers worldwide are increasing their digital marketing investment efforts. Currently, about 50% are spending half or more of their entire marketing budget on marketing intended for digital platforms. Don't let your...
What is Organic Marketing? Organic marketing is best defined by what it isn't. It isn't paid marketing. Paying for advertisements via Google or Facebook, for instance, are considered non-organic sources of traffic. Organic marketing is making it easy for your customers to find your business naturally....
If you are in the marketing business, you know very well that every single day the competition is getting stronger. Success is always a matter of combining your efforts and your budget but also making sure that your online marketing strategy is effective. Here are...
When CEOs and business owners get overwhelmed by their workload over time, they often put other priorities like marketing on the back burner. Unfortunately, putting marketing on the table only results in decreased profitability and unmet goals. If you've been struggling to keep up with your...
It's common to see online articles talking about the death of keywords and how digital marketing is shifting away from the keyword-focused world of SEO. But keywords are still an important part of growing your company's organic traffic. Although SEO is slowly turning toward long-form keywords...