When you market on social media, the use of SEO is an integral part of the overall process for client response and growth. Social media sites, of course, promote one’s brand and are the platforms used most today. SEO (search engine optimization) marketing gets you...
In these technological days, starting a business is easier and easier. Many people are choosing to use the internet, especially social media as a tool to generate income. If you are considering this route, there are a few tricks you should know to help you...
Data from a recent Global Digital Outlook Study in 2017/18 shows that 43% of marketers worldwide are increasing their digital marketing investment efforts. Currently, about 50% are spending half or more of their entire marketing budget on marketing intended for digital platforms. Don't let your...
What is Organic Marketing? Organic marketing is best defined by what it isn't. It isn't paid marketing. Paying for advertisements via Google or Facebook, for instance, are considered non-organic sources of traffic. Organic marketing is making it easy for your customers to find your business naturally....
If you are in the marketing business, you know very well that every single day the competition is getting stronger. Success is always a matter of combining your efforts and your budget but also making sure that your online marketing strategy is effective. Here are...
When CEOs and business owners get overwhelmed by their workload over time, they often put other priorities like marketing on the back burner. Unfortunately, putting marketing on the table only results in decreased profitability and unmet goals. If you've been struggling to keep up with your...
It's common to see online articles talking about the death of keywords and how digital marketing is shifting away from the keyword-focused world of SEO. But keywords are still an important part of growing your company's organic traffic. Although SEO is slowly turning toward long-form keywords...
One of the functions of websites is to drive traffic to your services or products. In addition to providing information about your business or products, it ideally also entices potential customers to try it out for themselves. Hopefully, that traffic then converts into sales. However,...
So you've built a website. Now what? Digital marketing requires much more to drive your business than putting a website online. The most challenging part is to build organic traffic online and ensure that the right eyes get to your website. This requires significant search...
By now, most business managers and owners know a lot about search engine optimization (SEO). Not everyone understands the reasons they can benefit from hiring an external SEO marketing firm or why any advertising agency they consider hiring needs to have a lot of experience...