The Importance of Digital Marketing for Your Company

digital marketingIn today’s technologically advanced world, digital marketing is a key component in any business structure. Using social media to promote your brand can work wonders in increasing your sales and drawing more attention to all of the things you have to offer. If you have yet to get your name promoted throughout the Web, now is the time to get started.

Reaching a Large and Specific Demographic

Digital marketing allows company owners to reach a larger and more specific group of people than they used to be able to. You can easily target the audience you want to reach through social media marketing ads and, since most people spend a large majority of their time online, you will wind up reaching out to thousands every single day.

Animoto’s The State of Social Video 2017 report revealed that marketing through Facebook influenced sales of various companies quite a bit. How so? Well, around 64% of users claimed to have made a purchase based off of video content found on the site.

Digital marketing services also help companies gain sales through word of mouth. A large portion of information is spread through messaging apps, e-mail, and social media sites or apps. It has been shown that around 70% of referrals are made through this type of communication.

A solid social media marketing plan also works well for businesses that strive to stay in contact with the customers that come to their page. SalesForce Marketing created a report that showed that 83% of customers appreciate getting responses from businesses that they attempt to contact through social media.

Of all the adults that use the Internet, approximately 72% are on Facebook alone, and that’s not even including sites like Instagram, Twitter, and more. If you are looking to reach a lot of people, then digital marketing and marketing through social media is a surefire way to do it.

Using Apps to Your Advantage

Digital marketing through your company’s app is another vital way to stay in touch with clients and build up a bigger customer base. App design plays a big role in promoting business and ensuring the shopping process is as easy and as user-friendly as possible for those seeking to purchase your products.

You can create app-based giveaways and promotions that are based on the purchase and use of the app. This gives customers the opportunity to learn more about your business and become loyal users of whatever it is you are trying to sell. Apps also lend the opportunity to cross-reference other businesses of yours and enable push notifications to keep the attention of your users.

When it comes right down to it, digital marketing is a huge necessity when running a business in today’s world. Take advantage of the Internet’s many resources and get your name out there today.

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