Monthly Archives: September 2017

Forget Digital DIY: Why You Should Hire An SEO Agency

Posted by & filed under Uncategorized.

digital marketing companyWith so many simple tools on the web, it can be relatively easy to do your own digital marketing. But that does not mean that you’re doing it well. This is especially true when it comes to search engine optimization. To execute professional SEO, you need a vast knowledge of link building, keyword selection, and other intricacies. This is why it quite literally pays to have the right SEO company on your side.

A digital marketing company provides updated industry expertise… At least the best ones do. By finding a quality agency to work with, you are signing on a team of experts to help you troubleshoot your SEO issues and keep track of your site analytics. Industry data shows that 75% of SEO happens off-site and 25% happens on-site. They will be able to find the best off-site pages to work with. Remember that they have already invested in the best talent, so you can rely on this knowledge.

By signing on an SEO company you can focus on the rest of your business. You can focus on your actual product or service while your team of experts works on the back end of your site rankings. If your revenue starts to dip, you can put in more work on your end while your SEO company also investigates your digital marketing. This is a cost-effective way to have all hands on deck.

This team can also keep track on your target market. Your customers’ behavior is rarely constant, and a qualified SEO company knows how to keep up with this. Whether it means changing up your PPC campaign or redoing your link building strategy all together, a team of SEO experts will know how to do this. While you likely know about the latest digital marketing trends, it can be difficult to stay on top of all of them. This is why trusting a digital marketing company is worth it.

When it comes to your SEO, there is little room to experiment. Starting an SEO campaign should happen quickly and with force, and digital marketing professionals have the tools to do this. Just be sure to choose a company that offers a wide range of services to fit your needs. This way, you can partner with them for the long term.

3 Tips to Find an SEO Expert For Your Business

Posted by & filed under Search Engine Optimization.

search engine optimizationSearch engine optimization (SEO) and search engine marketing (SEM) are some of the most important tools a company can utilize today. Search engine optimization leads can have a 14.6% close rate, while things like direct mail or print ads only have a 1.7% close rate. They have a lot of marketing power.

However, for those that aren’t familiar with them, they can also be incredibly confusing and difficult to master. That’s why you need to hire an SEO expert. An SEO company will review your business and your website and figure out exactly what you need to improve your internet marketing strategy. But finding one can be difficult.

And that’s why we’ve compiled this list of tips. Here are three things you should look for in order to get the best SEO services for your business:

Years Of Experience
How many years have the companies you’re looking at been working in the industry? The best experts will know what has changed over the years and be able to adapt to changes that are coming because they’ve had so much experience with this particular business. They’ll also be able to see what techniques or digital marketing strategies will work for your website, and what won’t.

A Deep Understanding of SEO
There are multiple factors that go into search engine optimization. Some of these include:

  1. Technical Aspects – This includes things like the website’s structure, or how easy it is for a search engine to index your content.

  2. Page Optimization – Using the correct keywords, HTML tags that aid the traffic to the site, etc.

  3. Off-page Optimization – This includes things like link building and similar SEO strategies.

A successful online marketing campaign understands and utilizes all three of these elements. you may not know which strategy to begin with, but an SEO expert will.

Past Success
The company that you hire should have the ability to show you their past successes and demonstrate that they know what they’re talking about. References should be available to you upon request, and that should allow you to get a feel if their past clients were happy with their services.

You need to make sure that you get the best option for your company when you hire an SEO expert. Keep these things in mind going forward, and don’t hire just anyone who offers their services. If you have questions, our team at Think Cre8tive has your back.