Monthly Archives: January 2018

4 Pillars of Social Media Marketing

Posted by & filed under Social Media.

social mediaSocial media marketing is becoming bigger by the second. In fact, Animoto’s State of Social Video report in 2017 revealed that 64% of consumers stated they made a purchase as a result of watching a marketing video on Facebook within the last month. This just goes to show that social media networks like Facebook are becoming ever more relevant to the modern marketer. Here are some strategies that a great digital marketing company should use.

  1. Consistency
    One of the key precepts of social media marketing is having a consistent posting routine. People following your company on social media will come to expect a regular posting pattern. To keep their attention and to bring in other individuals who will follow in their footsteps, make sure to maintain consistent posting times.

  2. Diversity
    Having all of your eggs in the Twitter basket isn’t the best way to go about growing your social media presence. Make an account with a number of major social media platforms and spread your efforts out across each, to begin with.

  3. Optimization
    Making content for LinkedIn will be quite different than making content for Facebook. Tailor your ideas to the platform you’re using. Twitter will obviously include more short-form content with pictures. Facebook might be better served with videos. LinkedIn would consume more long-form articles.

    Part of optimizing your content is finding which platform is gaining traction. The more one social media platform gains, the more it should become your focus. This way you’ll be able to spend more time on the people who are responding most positively.

  4. Social Pay Per Click
    Unlike search engine marketing pay per click (PPC) advertising where a consumer entering a keyword triggers an ad showing up at the top of the results, social PPC advertisements are shown to consumers of a predetermined demographic. Social media companies gather data about their users, and this information is then used by advertisers to create targeted ads based on the demographics certain individuals fit into. This is how Facebook ads originate and how they tend to be so successful.

 
There are many social media marketing strategies. Some of the most important of which simply involve consistency and persistence. An online marketing strategy should be approached on all fronts. If you would like to kick-start your social media presence, give us a call.

The 3 Similarities Between Digital And Traditional Marketing

Posted by & filed under Display Advertising.

choosing a digital marketing firmThe importance of familiarizing yourself with digital marketing has never been more significant than it is today. In fact, the Global Digital Outlook Study for 2017/2018 found that 43% of worldwide marketers are increasing their investment in online marketing. Almost half of these marketers are already spending 50% or more of their marketing budget on the digital frontier. Since much of this brave new marketing world is uncertain, many people will need a simple way to explain it. One way to take some of the mystery out of online marketing is by comparing it to traditional marketing concepts. This can be very helpful when choosing a digital marketing firm. These are those concepts and how they apply today.

  1. BillboardsMuch has changed in marketing, but perhaps the easiest way to recognize some similarities is by looking at a billboard, then looking at banner ads. They are exactly the same, save for one being written in pixels and the other in ink. Online banner ads, like billboards, also cost more in certain locations. If you want to place a big billboard with your brand in Times Square it will cost your company an arm and a leg. Just the same for landing an ad on the New York Times website. If you want a billboard in a town outside of a small suburb in southern Alabama, you will pay proportionally less, like you would when placing a banner ad in a much lesser known online publication.
  2. Mail BrochuresMany people still get pamphlets in the mail for local restaurants, department stores, and holiday deals. The same exact thing happens online, but using email instead of physical mail. Websites ask potential customers to sign up for their mailing list, which they then use to send offers and discounts. This is to help cultivate a following and brand loyalty.
  3. Critical ReviewsWhile the internet has certainly decentralized the product and media reviewing process, marketers still use it to their advantage. Reviews used to be done by paid food, music, movie, or product reviewers. They controlled who believed what about a product being sold. Now, the power is back in the hands of the masses. While once the critics controlled the review industry in a transparent way, their dominion has now been relegated to the dark corners of the internet. That said, online reviews and the critics of old share much in common.

 

If you are in the process of choosing a digital marketing firm and feel a bit overwhelmed by all the new terminology and concepts, don’t worry, it is mostly the same concepts as before, but they’ve been adapted to fit a new platform. Use similar criteria as you have in the past when choosing a digital marketing firm today. Trust, versatility, professionalism, and knowledge are all important to help your marketing campaign succeed. Whether you need web design services, social media marketing, or anything in between, call today and get your name out there.