Posts Categorized: Display Advertising

When it comes to choosing an advertising agency that will meet your needs, you need to consider several factors. Possibly the most important of all is this: the 2017/18 Global Digital Outlook Study showed that 43% of all marketers worldwide are increasing their investment in the digital marketing sector. Additionally, almost 50% are already spending half or more of their total marketing budget on digital.

The importance of choosing a digital marketing firm, then, is growing ever stronger. Why?

The right advertising agency will know how to put your business in front of your customers, and increasingly your customers are spending their time online.

The Evolved Advertising Agency
Brick and mortar business owners know that they have to adapt or die. Already, countless small businesses — not to mention some unfortunate Fortune 500 companies — have failed to adapt to the changing digital tides. So, in this fast-paced digital world, what are some of the best ways to reach new customers?

1. Social Media
   Having an online presence is everything in the modern business world, and there’s no better tool than social media to accomplish it. You are immediately able to talk to customers directly over social media platforms. Whether you use social media for customer service, general branding, or through social advertisements, you can’t afford to ignore social media.
2. Content Marketing
   Providing useful information about your products and how best to use them will go a long way toward establishing trust. Even better, content is essential if you want your website to rank well in search engines and convert leads.
3. Email Outreach
   Connecting with regular customers can be tricky, but you have the magical tool of email at your disposal. Reaching out to both potential leads and return customers at once could be the secret to sustainable success. Today, businesses of all sizes build email lists so they can keep customers informed of special discounts and seasonal promotions. It’s a low cost, high impact form of digital advertising.

 
The evolved advertising agency also looks at the reason why they do what they do. They want to know that they are helping their clients achieve their dreams and aspirations. When choosing a digital marketing firm, you need to know that they are in this for the right reasons. That is how genuine partnerships are formed. In order to help everyone see their goals achieved, that is what you need to look for in an advertising agency.

As for traditional marketing, there is still a place for it in any long-term strategy. Establishing a strong web presence, though, is more crucial than ever. If you have any further questions, please don’t hesitate to reach out to our digital marketing agency in Fort Worth for more information.

The importance of familiarizing yourself with digital marketing has never been more significant than it is today. In fact, the Global Digital Outlook Study for 2017/2018 found that 43% of worldwide marketers are increasing their investment in online marketing. Almost half of these marketers are already spending 50% or more of their marketing budget on the digital frontier. Since much of this brave new marketing world is uncertain, many people will need a simple way to explain it. One way to take some of the mystery out of online marketing is by comparing it to traditional marketing concepts. This can be very helpful when choosing a digital marketing firm. These are those concepts and how they apply today.

1. BillboardsMuch has changed in marketing, but perhaps the easiest way to recognize some similarities is by looking at a billboard, then looking at banner ads. They are exactly the same, save for one being written in pixels and the other in ink. Online banner ads, like billboards, also cost more in certain locations. If you want to place a big billboard with your brand in Times Square it will cost your company an arm and a leg. Just the same for landing an ad on the New York Times website. If you want a billboard in a town outside of a small suburb in southern Alabama, you will pay proportionally less, like you would when placing a banner ad in a much lesser known online publication.
2. Mail BrochuresMany people still get pamphlets in the mail for local restaurants, department stores, and holiday deals. The same exact thing happens online, but using email instead of physical mail. Websites ask potential customers to sign up for their mailing list, which they then use to send offers and discounts. This is to help cultivate a following and brand loyalty.
3. Critical ReviewsWhile the internet has certainly decentralized the product and media reviewing process, marketers still use it to their advantage. Reviews used to be done by paid food, music, movie, or product reviewers. They controlled who believed what about a product being sold. Now, the power is back in the hands of the masses. While once the critics controlled the review industry in a transparent way, their dominion has now been relegated to the dark corners of the internet. That said, online reviews and the critics of old share much in common.

If you are in the process of choosing a digital marketing firm and feel a bit overwhelmed by all the new terminology and concepts, don’t worry, it is mostly the same concepts as before, but they’ve been adapted to fit a new platform. Use similar criteria as you have in the past when choosing a digital marketing firm today. Trust, versatility, professionalism, and knowledge are all important to help your marketing campaign succeed. Whether you need web design services, social media marketing, or anything in between, call today and get your name out there.

It’s no secret that digital marketing is an increasingly effective investment for businesses of all kinds. According to the 2017/2018 Global Digital Outlook Study, 43% of marketers worldwide are increasing their investment in digital marketing. Nearly 50% are currently spending half or more of their entire marketing budget on digital. However, before you choose just any digital marketing company to represent your brand and image, it’s important to do some research and steer clear of some common mistakes. Here are just a few mistakes to avoid when working with a digital marketing company.

Not Prioritizing ROI
In the midst of all the different types of metrics used to measure the success of any particular digital marketing campaign, it can be easy to forget the entire point of your digital marketing investment: to gain an ROI. So instead of focusing solely on increasing metrics such as click through rates, organic visitors, and conversion rates, make sure to remember the big picture and not to get caught up in the numbers. The bottom line is that if you aren’t getting an ROI, your digital marketing campaign simply isn’t working.

Hiring Based On Who You Know
Many business owners who make this mistake do have good intentions. The fact is, just because you know someone personally doesn’t necessarily make them a suitable candidate to digitally market your business. When it comes to making the tough decisions for your business, you have to go with your mind, not your heart. Sure, your nephew or family friend may be passionate about what they do and want to help your business to succeed, but if they don’t have the experience and credentials to back it up, you’re taking a huge risk and are likely to be disappointed with the results.

Being Stingy
Finally, having a budget is one thing, but if you aren’t willing to make at least a small investment into a digital marketing plan, you won’t see any significant results. Any digital marketing company that advertises work for suspiciously low prices is almost guaranteed to be a scam.

Ultimately, being aware of these common mistakes can help you make the right decisions regarding your digital marketing needs. For more information about social media marketing or web design services, contact Think Cre8tive

Running a business can be extremely difficult if you don’t have access to all the various resources that your competitors have. If you’re one of the only people in a position of authority at your company, you’re likely in charge of day-to-day operations, big picture stuff, financials and logistics, keeping your employees happy, and, somehow, everything else.

Clearly, this job is designed for five to 10 people, but it all falls onto your shoulders.

Rather than letting the stress pile up, however, you need to find the resources you need to succeed. And because most small business owners don’t have the time to personally manage a digital marketing strategy, you need to find someone else to take on this important task.

Fortunately, there’s one simple way to help your small business thrive online:

Seek assistance from a professional digital marketing company

Yes, it’s really that simple.

It’s nearly impossible to succeed as a business in 2017 without a high quality website and digital marketing strategy. If you’re trying to run your own business and handle all the aspects of digital advertising yourself, you’re going to undoubtedly burn yourself out. Rather than causing potentially brand-altering issues online, consult with a team of online marketing professionals.

These companies can help you with your overall marketing campaign as well as your social media engagement and search engine optimization (SEO). According to SalesForce Marketing Cloud, 83% of customers “like” or “love” when a company responds to them via social media, and that’s just one way digital marketing can improve your brand.

Here are just some of the services a digital marketing company can offer:

• Local Search Engine Optimization: If your website just isn’t getting traffic and leads, then you need a new SEO strategy. SEO experts can help get your website the crucial rankings needed to bring in customers online.
• Social Media Marketing: Social media isn’t just a marketing tool, it’s also becoming a powerful new form of customer service. Enhance your brand and connect with customers in entirely new ways using social media platforms.
• Branding: Unfortunately, some companies struggle online because they don’t really know what their brand is. Branding isn’t just about sleek design and fancy logos, it’s about forging an identity that defines your company’s mission and values.
• Web Design and Development: A great website is the foundation that any digital marketing campaign is built upon. Create a powerful first impression and transform it into new business with a bold new web design.

 
Your small business may not require all of these marketing services, but ignoring digital marketing in 2017 is like leaving money on the table. By working with a digital ad agency, you’ll enjoy much greater success in the online realm, which will subsequently transfer into real life revenue.

If you’re ready to take your company to the next level in the digital domain, contact Think Cre8tive today.