Posts Categorized: Website Design

5 Mistakes Companies Make When Creating Their Websites

Each month, Google rakes in 100 billion searches. Searches like this are what millions of Americans use to find businesses online — and nearly 93% of all online experiences begin with a search. If you currently own a business, searches like this can be beneficial for you… but only if you’re able to keep people interested once they click on your website.

Website design is incredibly important, but many businesses either overlook or underutilize it. Through the use of visual assets and intuitive design, you can use the traffic garnered from searches and create new customers. However, there are many common mistakes that businesses make when it comes to web design. These mistakes can end up costing then potential customers. To help you avoid making these mistakes yourself, here are five of the most common mistakes businesses make and how you can avoid them.

1. Under-Planning

No business is able to run without a carefully crafted business plan and the same is true for your company’s website. From the very beginning, you need to have a plan for marketing your website online while also taking care to construct your website with both originality and credibility. This means utilizing web design services that can customize your website for improved quality and search engine rankings. You want to design a website that is both aesthetically pleasing and geared towards usability so that visitors will enjoy their time on your site.

2. Lack of Visual Assets

Visual assets are another important factor when it comes to constructing your website. You want your website to be a good first introduction to your company. Low-quality images and early-2000s-style interfaces are not going to do it. Professional web design services know how to utilize visual assets and high-quality imagery to create a visually pleasing site. Without these visual assets, you can risk visitors becoming turned off buy a bland and boring page. Furthermore, high-quality assets can help promote a more professional appearance to your website, allowing you to increase your credibility and appeal.

3. Forgetting SEO

SEO — or search engine optimization — is another highly important step that many businesses overlook. Regardless of how good your website looks, without SEO, you’ll make your page harder for customers to find. Because online searches are one of the top ways potential customers find businesses, this can seriously impact your ability to draw in new clients. An SEO expert can help you increase the discoverability of your site by building the optimization into the design. Without the knowledge of how to do this correctly, you can risk losing out on customers and falling behind the competition.

4. Omitting a Blog

Adding a blog to your website is another thing many companies overlook. However, it is a good way to differentiate you from competitors and personalize your website further. It also gives you a chance to engage with customers and keep them up-to-date with the latest happenings in your field. For instance, if you run a home improvement business you might wish to update your blog with style trends and information on the home improvement process. Some businesses can benefit from hiring an outside writer to help them manage their blogs and ensure that they can produce high-quality content regularly.

5. Unintuitive Design

Lastly, the design of your website needs to be intuitive and user-friendly. If visitors have to spend long amounts of time searching for information that should be easily available, they will most likely become frustrated and turn somewhere else (most likely, a competitor). To prevent this, a website design company can help create a website that is easy to navigate while still being aesthetically pleasing and optimized for search engines.

If your company’s website is falling behind and you would like to improve its ability to bring in customers, consider partnering with a web design company who got to help you get a leg up on your competitors online. While it may seem like a small step, overall it can help increase business and customer engagement, something every business should be eager for.

4 Things To Consider When Launching Your Business Online

Now more than ever, it’s important that small business owners understand that their online presence truly matters. While many people are unable to or feel uncomfortable shopping for certain items in person, they feel no such thing about shopping online. Therefore, business owners who previously conducted their sales within brick and mortar stores are being forced to move online.

But it’s one thing to have a website; it’s another thing entirely to have a good website that will actually please shoppers. Right now, it’s believed that around 93% of all online experiences start with a search engine. But just because an experience starts online doesn’t mean that it lasts in any way. If a website is unattractive, difficult to navigate, or poorly made, users will move on. It’s important that small business owners understand that they have competition. Few products or services are truly original, and if one business has a website that is easier to use or understand than others, they move on to that one.

All of this means that a lot of people find themselves working to make their websites as appealing as possible. But however much you work on your site, if it’s difficult for you to accomplish what you want, you’ll need to consider working with professional web design services. But what should you prioritize when creating your website and online presence in general? Let’s look into the elements of launching your business’s brand online below.

1. Creating An Attractive Website

It’s incredibly important that you work with the right web design services provider when planning your website, and in general your online brand. This is because it’s hugely important that your business’s website matches your overall brand. The website needs to be modern and aesthetically representative of what you want your business to be. Think about everything from the color to the fonts used, because all of this will affect the overall impression your website leaves with visitors.

2. Using Social Media

Some of the companies that offer web design services also offer social media tips. The reason why social media is so important to businesses today is that it’s the main way in which businesses interact with regular users. Think about how easy it is to interact with a major corporation today, simply by moving online. You can create an entire personality for your brand by using social media. Not only is this an important part of marketing, it’s also an important part of creating an online identity in general, and receiving feedback from clients and customers.

3. Utilizing SEO

SEO, or search engine optimization, is just as important as creating an attractive identity through web design services and social media. Essentially, SEO ensures that your business is one of the first results to show up in a search engine. But it can be difficult to navigate on your own at first, which is why it’s important for you to work with a professional digital marketing company in order to ensure that your business is the first thing that people encounter once they begin their searches online.

4. Strengthening Mobile Capabilities

It’s not enough for you to be prominent online when people are using their computers to search. You also need your website to be easily accessible when they search through their tablets and smartphones. Therefore, you should do what you can to make your website as mobile-friendly as possible. A lot of websites fail when people attempt to access them through mobile devices, and as many people shop online when they’re out and about, this could result in you losing a surprising number of customers. Don’t let this opportunity slip through your fingers.

Now that you’ve learned a few tips about making your website as prominent and easy to navigate as possible, you can move on with a much better idea of how to transition your business online. Shipping items that were once sold in person, and relying upon online stores to facilitate business that was done in brick and mortar stores, may be tricky at first. But once you make this transition, your business will be appealing to a much broader audience, and ultimately your future as a business owner will be assured.

Custom Website Design Pushes Organic Traffic

Custom website design services are the best option for your business. High-quality web design is the foundation for all your digital marketing. The goal should always be to drive organic traffic to your website, but without the right website design that goal can be elusive.

Cookie cutter website design does not help to further your digital marketing campaign goals. Your website should be as unique as your business.

Bad Website Design Has Long-Lasting Repercussions

Cutting corners when it comes to web design can be a risky business. More consumers than ever are checking out companies via the web to decide whether they will do business with them or not. Recent studies show that a consumer will navigate away from a web page in the first 3 seconds if the website is not highly functional.

Even if the page is highly functional without the right visual assets they will only stay for an additional 7 seconds. There are far too many options on the world wide web for consumers to choose from to waste time on a website that does not impress.

You want a website that represents your business accurately, that is engaging, and that encourages consumers to learn more about your products and doing business with you. The goal is to have a site that is designed so well, that organic traffic consistently flows to your “front door”.

Your Introduction To the World

A custom-designed website from a website design company that understands the power that a website has for your company will:

  • Evaluate your online goals and come up with a strategy to help you meet them.
  • Get to know your business to deliver the custom web design services your business deserves.
  • Ensure that your website is engaging, highly functional, and visibly stunning.

Your website is the first “handshake” leads have with your business. That handshake as to be affirmative, strong, and memorable if you want to find the success that your business deserves.

Go With The Proven Professionals

The best way to get the results your business deserves is to use the best website design Fort Worth has to offer. Turn to the professional that understands how important it is that your website is designed in support of your business.

You do not have to settle for so-so. You can have a website that wows and that drives organic traffic full of ready to buy consumers.

5 Ways a Quality Blog Can Boost Your Business

Online marketing strategy is comprised of many elements that can help your business grow. A quality blog is one piece of a puzzle, but blogs can be just as beneficial to your business as PPC advertising or solid website design. If you’re on the fence about blogs or you just don’t know how blogs could work for your business, you’re in luck: here are 5 ways blogs can boost your business to the next level.

Build Brand Credibility

As a business, your brand is the first thing that clients use to remember you. With the help of digital marketing service, you can develop blogs that not only help you develop your brand credibility in your industry but also help you build your voice. When clients resonate with your blog topics and voice, you’ll build organic traffic as clients trust your brand and come back to you, the expert.

Establish Industry Leadership

Around 53% of digital marketer services list creating blogs as their number one inbound marketing priority. A developed blog on your site can not only help bring new customers to your website but it can also help establish you as a leader in your industry. When coupled with SEO services or social media marketing, blogs are a powerful tool for getting ahead of your competition.

Improve SEO

Blogs use SEO keywords which are used in turn by your future customers to search for your business online. The right titles and content in your blog posts can help attract online attention and linking to expert sources or to past blog posts to help maintain your credibility and show that you’re a leader in your field. Regular blog posts with the help of a digital marketing service also show Google that you’re an active player which will help increase and maintain your search rankings.

Create Shareable Content

Whether you’re looking to enhance your social media marketing plan or want to create content that will wow your audience, blogs make the perfect shareable content. When choosing the right digital marketing service, make sure you discuss topics that answer questions to answers you receive regularly from your customers as well as topics that encourage audience interaction. Blogs are a chance to show your business’s personality and really connect with your audience.

Showcase Your Business

Your blog is an extension of your business. Successful blogs should be around 1,000 words; plenty of room to show your industry experience and share what makes your business great. If you’re not confident in your ability to showcase your brand voice while also maintaining a strong SEO presence, hire a digital marketing service to make sure your best side is presented online.

Digital marketing services don’t have to be a confusing maze of technical terms and web design. There are digital marketing companies in Fort Worth ready to help you take your business to the next level; all it takes is a little creative thinking. Ready to get started? Drop us a line today!

Small Business Websites: Why They’re Necessary and What to Include

advertising agency

Most modern consumers search for products and services online before (or instead of) visiting a business in person. That’s why it’s so important for your small business to have a website. Your website is your introduction to customers — and you want to make a good first impression. However, before you hire an advertising agency to create one for you, here’s a list of things that you should make sure is included in your website design.

Attractive Design and Easy Navigation

Website design should be visually appealing and easy to navigate. People will find another business with better web design if yours is difficult to use or unappealing. Your site should have navigation menus that are simple to use and get customers to where they want to be in a few clicks. The colors and images should align with your brand and not overwhelm the eye. A good advertising agency will be able to come up with branding ideas that suit your business and that can be used throughout your site.

An About Page

Every website should have an “about” page that lets customers know who you are and what products or services you offer. Include the history of your company and bios of employees to give people a sense of why they might want to choose your company over one of your competitors. Let people know what sets your company apart from others. You can also include contact information, hours, and locations, though you can also choose to put these on a separate page.

An FAQ Page

By providing a frequently-asked questions asked page, you can save time by not having to answer the same questions over and over. This is a chance to ease any concerns a customer may have and gives them a reason to do business with you. It can also show that you’re an authority in your industry — and improve your website’s search engine optimization efforts.

A Review Page

A page of reviews can show off the positive feedback you have received from customers. You can also include testimonials from previous clients or from members of the community. Both of these efforts can establish trust and show you’re the best in the biz. Furthermore, it provides you with more control over how reviews are displayed and the way to which they’re responded.

A Blog

A blog might be your most important digital marketing tool. Companies that publish 16 or more blog posts each month receive nearly 3.5 times more traffic than companies that publish four or fewer posts. In your blog posts, which should have topics that relate to your business, you should share your expertise and tell your story. If you don’t want to write the blog yourself, talk to your advertising agency. They may offer SEO (search engine optimization) services, which include creating content for blogs that are more likely to appear in search engines. This can help potential customers find your website.

A Latest News Page

If someone writes an article about your business, post it on the latest news page. You should also post press releases and advertisements or videos. If a product you carry is getting a lot of social media buzz, make sure you provide the link on this page. This can allow you to keep your web content fresh (which may help with rankings) and ensure customers can stay up-to-date on all the good you’re doing.

By providing a website for customers, you can give them access to your services and products 24/7. Just be sure to hire a good web design and advertising agency that can create a professional and user friendly site with all of the necessary pages. This can increase your sales and help grow your business.

What Should I Expect From A Full Service Digital Marketing Agency?

When you’re looking to grow your online digital marketing, choosing an SEO firm, a social media marketing company, or a website design company can seem like an impossible challenge. There are too many phone calls, too many people to speak to, and too many sites to visit.

Luckily, a full service marketing agency can be your one-stop-shop for everything digital marketing. Here’s what to expect from your full service digital marketing agency.

Website design

Web design services are essential when you’re crafting a website that appeals to potential customers. This means that your website should load quickly, be easily navigable, and render high-quality images in order to keep people on your site for longer periods of time. Though software design and development doesn’t seem like the most important part of your business, the quality of your web design could make or break a sale.

After all, your website is often the first thing that customers will notice about your company. It’s an essential part of your branding and strategy as a business and should never be overlooked.

Search engine optimization

Using an organic SEO marketing strategy is the best way to garner customers looking for your business. Your full service marketing agency will utilize onsite SEO, including blogs and keyword optimization, in conjunction with offsite SEO strategies, like backlinking, in order to build organic traffic. A reliable marketing company will only utilize white hat SEO tactics to comply with search engine standards od use.

Social media marketing

Social media marketing has become one of the most popular forms of digital marketing. Your full service digital marketing agency will help you craft a social media marketing plan to connect with customers who already utilize your services and reach out to new customers who are looking for a business like yours. In fact, 64% of consumers claim that they made a purchase after watching a marketing video posted to Facebook in 2017. This is just one of the many ways your digital marketing company can help form a great marketing strategy.

When you want the best from a full service marketing agency, rely on the team you can trust: at Think Cre8tive, we’ll help your business grow.

How To Use SEO To Change Your Company’s Name

There are countless reasons a company may require a name change. Did your business change and grow into something new and the old name doesn’t apply anymore? Maybe the name is hard for your customers to remember.

Here are some important considerations if you want to update your business’ name.

Keep it relevant

Utilizing a strong keyword in your business’ new name is vital to your online marketing. Businesses with a strong keyword in their name rank an average of 1.5 times higher than those without keywords in the name.

For example, if you run a lawn care business, naming your company “Jack Attacks” has a nice ring to it, but it’s unlikely your potential customers will know what you sell, even if you’ve utilized the best web design services for your business. Instead, choosing a name like “Jack’s Lawn Care” will give your customers a better idea of what you do and you’ll rank higher on search results.

Make it unique

Be careful with your name, however; a keyword is great, but it’s going to have to compete with countless other businesses with similar names. Let’s look back at Jack’s Lawn Care. There are hundreds of other lawn care services that utilize that phrase in the title. While “Jack” does a good job differentiating your business from the white noise, the “lawn care” keyword is still likely to bring up thousands of other search results.

Highly searched phrases just don’t bring in the bacon like they used to. Fun homophones or spelling your business the way it sounds might be a fun option. For example, Reddit was derived from Read It. By changing the spelling, the company got name-brand recognition with minimal effort. For Jack’s Lawn Care, a marketing company might recommend something like Green Thumb Lawn Care or Unbeleafable Lawn Care.

Don’t change everything

You need to be aware that your company is still the same enterprise; as such, you need to inform your current clients of the change as you try to get new ones. For example, your business might want to update your email, but keep your number the same.

While updating your website with reliable web design services will help transform your image, you might want to include a note with your old name somewhere on your homepage. The first few months during your transition will be difficult, but keeping your customers informed should be your first priority.

When you want to change your business’ name, rely on the best digital marketing company to help lead you through your SEO optimization. With Think Cre8tive, you’ll have the best in SEO marketing and web design services at your disposal. Visit them online today for more information.

You Don’t Have to Propose to Engage Customers: Social Media Outreach 101

website designWhile having a great website design is key to creating an accessible platform for your customers, utilizing online marketing tools through social media is the best way to reach new clients across the globe. Here are the pillars of social media outreach and how social media use can benefit your business.

You get the customers engaged

Starting a Facebook page or a Twitter page for your business is key to making the consumer feel like they matter. And they do: without the customer, your business would assuredly flounder. It’s important to give back to those customers through social media engagement. According to studies by SalesForce Marketing Cloud, 83% of consumers like — or even love — when a business replies to their posts on social media.

Interacting with customers not only makes the consumer feel heard, it also projects a strong image to other clientele. If you get a good reputation for responding to your consumers through social media, you might even get a share or two when you solve a problem or offer helpful information. Take it from Wendy’s: their Twitter posts are shared across the globe.

Make sure your data is correct

There’s nothing worse than posting incorrect information on your social media. If your company is holding a promotion event, you want to triple-check those facts and ensure you’re not lying to the consumer. Try creating a fun event page. Including prizes or customer recognition is a great way to drum up excitement about your business.

Know when to post

Posting at 4 a.m. won’t be effective unless you’re trying to reach customers in Australia. Most businesses target local clientele, so analyzing high volumes of internet traffic on certain websites in your hometown will work in your favor.

Knowing your brand is another key facet of knowing when to post. Most food blogs will post on Fridays since people are looking for good eats over the weekend. For business news, posting on a Monday or Wednesday will work better than a Friday.

Understanding the ins and outs of social media marketing is an important factor in gaining higher volumes of internet traffic. If you want to improve your online presence, consider hiring a website design service that can help you form a social media marketing plan. Your followers will thank you.

6 Clutch Mobile Website Design Techniques Pros are Using in 2018

website design companyWeb design services are among the most important aspects of a successful digital marketing campaign. In this blossoming field, mobile website design is the most important niche. According to Statista, mobile internet penetration is poised to grow 62.3% globally in 2018. That means your company will need a website design company well versed in designing mobile-friendly pages. Here are some of the features a top-notch website design company will be able to provide.

  1. Automatic Formatting
    Everyone has a vaguely different smartphone these days. Whether your customer uses an iOs or Android device, and whether the screen is large or small, the website absolutely must fit the display perfectly. If it doesn’t, you run the risk of losing leads.
  2. Interactive Graphic Menu Functionality
    Your menu tab should be easy to find and even easier to use. A new industry standard logo is emerging to represent the site’s menu in an aesthetic way. Three parallel and horizontal lines are nearly universally recognized as the menu button. Of course, your business is free to use any type of decoration or flair that you want, just make sure people know where to find your drop-down menu. Just as importantly, make the menu as simple as possible.
  3. Two-Click Navigation
    Speaking of menus and navigation, here’s an excellent rule of thumb: users should be able to get to the page they are looking for in two clicks. If someone has to click more than two or three times to find the product or info they need, they’re going to end up clicking away.
  4. Accurate Touch Screen Inputs
    There’s nothing more frustrating than touching a link on your smartphone and having it not respond. If you have a link or a button on your web page, make sure it is responsive. This is true across all web design, but it is especially important for mobile users.
  5. Load Time
    Another thing that is universally important amongst all websites is that your landing page doesn’t take a long time to load. If it does, people will become impatient and ‘bounce’ elsewhere. If your site is bogged down with slow loading times, trim away excess graphics, animations, complicated menus, and other forms of digital distraction.
  6. Simplicity
    Simplicity is important when presenting anything. You want people to be able to use your site without any problems. Intuitive, simple navigation and clean design should be a top priority for mobile websites.

When hiring a website design company, ask to see some of the sites in their portfolio. This will give you a feel for what to expect when your site is completed. If they can check all of the boxes listed above, you are in good hands.