While having a great website design is key to creating an accessible platform for your customers, utilizing online marketing tools through social media is the best way to reach new clients across the globe. Here are the pillars of social media outreach and how social media use can benefit your business.
You get the customers engaged
Starting a Facebook page or a Twitter page for your business is key to making the consumer feel like they matter. And they do: without the customer, your business would assuredly flounder. It’s important to give back to those customers through social media engagement. According to studies by SalesForce Marketing Cloud, 83% of consumers like — or even love — when a business replies to their posts on social media.
Interacting with customers not only makes the consumer feel heard, it also projects a strong image to other clientele. If you get a good reputation for responding to your consumers through social media, you might even get a share or two when you solve a problem or offer helpful information. Take it from Wendy’s: their Twitter posts are shared across the globe.
Make sure your data is correct
There’s nothing worse than posting incorrect information on your social media. If your company is holding a promotion event, you want to triple-check those facts and ensure you’re not lying to the consumer. Try creating a fun event page. Including prizes or customer recognition is a great way to drum up excitement about your business.
Know when to post
Posting at 4 a.m. won’t be effective unless you’re trying to reach customers in Australia. Most businesses target local clientele, so analyzing high volumes of internet traffic on certain websites in your hometown will work in your favor.
Knowing your brand is another key facet of knowing when to post. Most food blogs will post on Fridays since people are looking for good eats over the weekend. For business news, posting on a Monday or Wednesday will work better than a Friday.
Understanding the ins and outs of social media marketing is an important factor in gaining higher volumes of internet traffic. If you want to improve your online presence, consider hiring a website design service that can help you form a social media marketing plan. Your followers will thank you.
Web design services are among the most important aspects of a successful digital marketing campaign. In this blossoming field, mobile website design is the most important niche. According to Statista, mobile internet penetration is poised to grow 62.3% globally in 2018. That means your company will need a website design company well versed in designing mobile-friendly pages. Here are some of the features a top-notch website design company will be able to provide.
The 2017/18 Global Digital Outlook Study found that 43% of marketers across the world are upping their investment in digital marketing. Almost half are spending 50% or more of their marketing budget on digital marketing alone. The importance companies place on having a solid online marketing game is huge. Everything from search engine optimization to pay per click advertising plays a pivotal role in a successful marketing campaign, but one thing needs to happen first.
Promoting your business in today’s online marketplace takes strong SEO. Since about 70% of the links web users click are organic, you likely do everything you can to boost your site’s SEO. But do you pay attention to the small factors that could be hurting your ranks? Often, web design is to blame for holding a website back from full optimization. While the website might have a strong aesthetic design, there might be small mistakes quietly harming your site’s SEO and digital marketing as a whole. The following are some of these common errors.
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