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With a new year right around the corner, many businesses are feeling empowered to fine-tune their focus on marketing. By having the courage to make some much-needed changes, you may find yourself in an excellent position to succeed in 2020. Conversely, if you’re relying on outdated or ineffective SEO techniques, you could really be holding yourself back.

Of course, you’ll need to address search engine optimization, or SEO, when coming up with a viable strategy. But you’ll want to avoid the following mistakes when executing that strategy in the coming year. Otherwise, you might end up taking a big step backward with your business.

Focusing Only on Onsite SEO

Search engine optimization can be performed both on your own website and in other spaces online. Onsite and offsite SEO essentially work in-tandem to strengthen your authority on the web. In other words, you really do need both. While you certainly do need to optimize your own site, that can’t be the end of your efforts. You’ll also need to look at link building and other offsite techniques to ensure that you have a strong backlink profile and that your domain authority continues to rise. If you don’t, you’ll be missing some major pieces of the ranking puzzle.

Using Outdated SEO Techniques

This should go without saying, but you should no longer be using SEO techniques that are antiquated, ineffective, or essentially outlawed by Google. Some SEO services promise to give their clients desirable results through any means necessary — but if you don’t know that those tactics aren’t on the up-and-up, you might realize too late that you’ve done real damage to your brand online. Make sure that you — and any company you’ve hired to provide digital marketing help — are using the best practices for SEO. Simply put, methods like keyword stuffing, the use of link directories, purchased links, and more should be retired for good.

DIYing Your Online Marketing Strategy

Search engine optimization is ever-evolving — and notoriously complex. While you think it might make fiscal sense to take this task on yourself, this decision may end up costing you more in the long run. If you make a poor SEO choice, you’ll likely need to hire an expert to fix it. And in the meantime, you could lose out on leads and potential customers. At best, you’ll experience a sharp decrease in website traffic; at worst, Google might decide to eliminate your site from search results altogether. And since Google receives over 100 billion searches each month, that could have huge consequences. Essentially, SEO isn’t something you’ll want to figure out through trial and error. It’s much more efficient and cost-effective to hire a firm that’s totally devoted to your SEO success. With your time freed up and your SEO results improved, 2020 could become a huge year for your business.

By avoiding these big mistakes in the coming year, you’ll set yourself up for success. For more information on how we can help take your organization to the next level in 2020, please contact us today.

You have a business and you want to get the most out of it. Of course, you want your business to come to fruition and you want to really reach your online audience the most. Your online marketing efforts should be rewarded with a greater client base, more dedicated customers, and better search results.

Did you know that a majority of searches online start with a search engine? Reaching your end market with a social media marketing plan, among other tactics, will help you succeed.

So why do you need online marketing? Use this guide to assist you every step of the way.

You Learn SEO Tips From Professionals

You can learn SEO marketing tips from professionals in your area who will be able to teach you how to reach your end market well. From social media posting to increasing web traffic, you’ll want to use every resource at your disposal. Since most of your audience likely has a social media account of some kind, use their recommendations to help you learn more about what your audience wants.

You Can Find Out About Web Ads

In this digitally driven world, you can’t rely on print ads to ensure your business succeeds. Instead, you may need to place ads online to drive traffic to your website. That may involve the use of Pay Per Click (or PPC) ads. PPC ads can be highly effective, particularly if you need to increase your leads in a hurry. However, a digital marketing firm will be your best source for information on these. They can advise you about what to include in your online ads for maximum effectiveness and even run ad campaigns for you.

You’ll Obtain a Better Website

Your website, if it is easy to follow and is updated all the time, will allow your online marketing efforts to go far. If you pay close attention to what your online marketing is doing for you and your website, you’ll know how to grow. Otherwise, a stagnant website will do little to help you grow and you will spend your time and money on an online platform that isn’t doing much for you.

What are your goals with online marketing? Once you have this figured out, you can enhance your marketing career in many ways. You will be able to hire an SEO specialist to assist you in the things you set out to do.

The right SEO company can be a game-changer for your business. In today’s market, no matter the size of your business, you should have online marketing working for you. The right SEO company will build an online marketing strategy that is focused on improving your visibility and obtaining improved results.

The best SEO services Fort Worth has to offer can help to build your online presence, improve your rankings with search engines, and generate leads for your business. Don’t make the mistake of thinking that SEO management is something you can do in the-house, however. This component of marketing is too important for you to DIY

Professional SEO Services Get Professional Results

As a small business owner, you likely have a lot to worry about already. Making some room to take care of onsite SEO for your website, manage social media, and worrying about developing organic traffic is likely not an option. Turning over your SEO needs to a professional SEO company is the solution.

The goal of any online marketing campaign is to reach your audience, engage with them, and convert them into customers. It’s a challenging process that requires focused attention, a strong skill set, and a constantly-evolving knowledge base.

In other words, SEO marketing is a full-time job. This is not something you want to take on alone. A good SEO company can manage all of your online marketing needs and let you stay focused on your core business responsibilities.

Keep in mind that an SEO company may also offer web design services as part of their package options. Since great web design may go hand-in-hand with search engine optimization, it’s a good idea to have both of these services handled by professionals with a wealth of experience. That way, you can be sure that your SEO strategy will be supported by the design of your website — and that when visitors find their way to your online hub, they’ll have no problem finding the right information and contacting you. After all, your SEO efforts won’t matter if consumers can’t figure out how to purchase your products or services.

Of course, you probably won’t get the web design or SEO results you’re after if you try to tackle those projects yourself. You may be an experienced business owner, but there’s virtually no way you can take your site and SEO efforts to a professional level if you’re not experienced in those areas. And because customers expect to have positive experiences online, these aren’t tasks you can simply phone in. By choosing the best SEO services Fort Worth has to offer, you’ll obtain a customized approach to online marketing that you will help grow your business. Best of all, you’ll be able to succeed in these areas without jeopardizing your other operations. For more information on our SEO and web design services, please contact us today.

In our tech-driven, internet-dependent world, businesses have had to make radical adjustments to how they market their products and services. Instead of relying solely on print ads and TV spots, the majority of companies now devote a substantial portion of their promotional budgets to digital marketing — and specifically, search engine optimization. Also known as SEO, this type of marketing is comprised of numerous techniques that are used to increase web visibility and traffic. When SEO tactics are utilized effectively, they can help a given website improve its search ranking (meaning that its pages will show up more quickly and be featured more prominently when a web user conducts a relevant Google search).

Obviously, most business owners want their websites to appear early on in search results — and to be clicked by visitors. There are a number of adjustments that can be made to a particular website in order to increase these chances. But there are also other SEO strategies that can increase a site’s visibility and help its ranking that actually happen in places other than the website in question. Basically, we’re talking about onsite and offsite SEO. In today’s post, we’ll take a closer look at the differences between these two types of search engine optimization and illustrate the importance of including both types in the SEO strategy you develop with your online marketing company.

What is Onsite SEO?

Onsite SEO, as its name suggests, involves techniques that are executed on the website you’re trying to market. Sometimes referred to as “on-page SEO,” these tactics will make your website more easily understood by search engines. By making changes to page titles and descriptions, writing compelling web copy and blog content with relevant keywords, utilizing internal links, improving site speed and mobile friendliness, focusing on site security, and fixing navigation errors, you can help Google crawl your site more effectively and improve the user experience for visitors. By making your site as comprehensive, appealing, and relevant as possible, you may be rewarded by Google with an improved ranking in search results.

What is Offsite SEO?

As you may have guessed, offsite SEO refers to certain steps that can be taken away from a specific website that will then help that website. It might sound a bit complicated, but offsite SEO is basically an alternative to traditional advertising. In many cases, this type of SEO involves placements on other sites or other platforms that will then benefit your own site. For example, the use of link building or backlinks, guest blogs, and social media marketing can help to boost a site’s visibility and authority. When executed correctly, this type of strategy can add to a website’s ranking factors and allow the site to show up even more prominently when a search is conducted.

Is One Better Than the Other?

You might be surprised to learn that 75% of SEO actually takes place offsite, while only 25% occurs on the site itself. That illustrates the importance of having a diverse SEO strategy to ensure all of your bases are covered. That said, one type of SEO is not inherently better than the other. You need both offsite and onsite SEO to improve your search ranking in the long term. Without onsite SEO, your site won’t be easy to navigate or easy to find in search. But if you haven’t done offsite work, Google might question your authority in your industry and you’ll find it more difficult to build trust with potential customers. If you don’t have both types of SEO services, you’ll likely find it more difficult to obtain leads, traffic, and sales due to your incomplete strategy.

Now that you understand how offsite and onsite SEO work together, you’ll need help developing a strategy that can get your website seen. For more information on our services, please contact us today.

The world around us is completely changing. No longer do customers and business owners turn to yellow pages and newspapers to advertise their businesses or search for a location. Instead, everything is online and on social media. Social media marketing is crucial for your business plan, and if you aren’t active online, you may be missing out on a ton of profit. After all, Google receives over 100 billion searches each month. Your business should be one of them.

Social Media Tips

Just starting out online and don’t know where to begin? You are going to want to create a Facebook page and a LinkedIn account right away. It has been reported by the Pew Research Center, 72% of adult internet users use Facebook. That is a lot of potential customers! It is also a fact that 94% of B2B marketers use the social media platform LinkedIn as part of their content strategy. Don’t you want your business in on that action? It should also be said that if you do not have a great website design, you are going to want to hire a website design company as soon as possible. Your website is one of the first things your customers will see and judge you on. It needs to look amazing.

SEO

SEO can get a little confusing for anyone that isn’t familiar with the craft. Hiring an SEO company can really help you get started and in on the action as soon as possible. Using SEO helps your business pop up on Google when a simple term is search. If someone searches “Hamburgers in Fort Worth” you are going to want your Hamburger joint to pop up first, correct? It helps your business get discovered, which means more customers.

App Creation

Apps are all the rage right now, and you are going to want in on the action. Any business can have an app that offers discounts, coupons, special information, and so much more. Creating apps can get tricky, which is why you will want app design fort worth help right away. App design fort worth companies can help you create your dream app in seconds. You will want to google app design fort worth right away if you are a business owner.

In closing, social media and having an online presence is a game-changer. You are going to want to get on board with this new trend right away, because it is not going anywhere anytime soon.

There is no denying that social media is here to stay and it is having a huge impact on how consumers make buying decisions and find services. To stay relevant your business must have a social media marketing plan in place.

83% of consumers report that they love or like when a company responds to them via social media. 69% of Facebook users report that they made a purchase in 2017 based on something that they saw on Facebook.

Your Success Depends On Having an Actionable Social Media Marketing Plan

Many business owners give in to the temptation to jump right into social media marketing without a plan. That is a critical misstep. A plan aligns with you to take full advantage of the social media marketing benefits that are available. Jumping in blindly can set you up for failure.

A strategic plan to utilize all the social media has to offer is a must if you want your marketing attempts to be successful. The right strategy is important when it comes to reaching your target audience, engaging your audience and staying connected.

What Does a Good Plan Look Like?

There are 5 major social media channels that are currently the most popular among users. The right plan will be customized to connect with your audience members where they are most likely found. Professional social media marketing management starts with a plan that is built:

• Uniquely for your business
• Makes reaching your business goals a priority
• Connects you to your audience effortlessly

Social media marketing Fort Worth business owners know is something that does not happen by accident. It is something that has to be planned to be successful. Making the critical error of a do it yourself approach can be a real setback in reaching your marketing goals.

Forget the One Size Fits All Approach

A customized plan is the way to approach social media marketing. There is no “one right way” to manage your unique business’s marketing needs. Your social media has to be built around your business corporate culture, presented in your voice and focused on reaching the goals that you have set. One size fits all is for t-shirts not for marketing results.

Get a Plan in Place

There is no time like the present to get your marketing off the ground and start connecting with your target audience. Learn more about how a social media marketing plan can help you reach your marketing goals.

100 billion searches are done using Google every month, so you know as a business owner, you have to be able to be found, but do you think a website is enough? Before you make that call you need to consult with a professional app design company Fort Worth businesses turn to.

The fact is a website is a great jumping-off point to create your digital presence but even that has a few caveats and it is by far not the only experience you should be offering your audience. Digital marketing is most effective in layers.

The Layers

Your website is like the foundation of a building. You want it to be strong, powerful and ready to support the rest of your marketing activities. A weak outdated website cannot support all the other layers of your marketing and building a powerful online presence.

Ideally your website will be up to the date, modern, easy to navigate and engaging. Professional website design Fort Worth can help get your website up to speed so you can start working on the other layers.

Once your website is what it should be then you can start adding the other layers like:

• Social media marketing
• PPC services, SEO services
• Launching your app

Each piece of the process can come together easily with the right support. Social media marketing, PPC services, SEO services and an app designed specifically for your business are like cogs in the wheel. Each part has an important job.

Do You Need an App?

A lot of business owners wonder if an app is a necessary part of their marketing kit. The fact is you do not need an app for your business but another fact is your competitors likely have one. There are an estimated 5 billion mobile users worldwide with around 76% using apps.

An experienced app design company Fort Worth can help you to customize your customer’s experience through an app developed specifically for your business. The use of apps has shown to increase loyalty, improve shoppers’ experiences and improve targeting for marketing campaigns.

Worldwide there were an estimated 194 billion app downloads. Consumers are using apps for everything from grocery shopping to finding a new pair of shoes to managing their banking needs. There is an endless list of apps available that businesses just like yours are using to endear themselves to customers.

Learning more from a trusted app design company Fort Worth about the options can help you to make an informed decision.

The world we live in today is changing at an incredible rate. Social media marketing and digital marketing services have exploded in popularity in the years since the first home computers were developed. A few decades ago, a new business was dependent on billboards, direct mail, and newspaper ads to reach their target audience. Now, entrepreneurs can leverage Google search results, Facebook ads, and Youtube videos to reach their target customers. Of course, while there are many new tools available to market your local business, not many business owners actually know how to take advantage of digital marketing tools such as SEO.

In fact, many business owners know next to nothing about search engine marketing — and that’s nothing to be ashamed of! Even the most successful small business owners will need digital marketing help.

If you don’t know the difference between search engine optimization and paid search advertising, then we’re here to help. Keep reading for a simple introduction to the exciting world of digital marketing.

What is digital marketing and how do I tap into this progressive industry?

Well, digital marketing lets your business use the internet to gain new customers. It’s an umbrella term that includes a variety of strategies.

Some popular digital marketing techniques include:

• Search Engine Optimization (SEO): the practice of optimizing your website so that potential customers can find you on search engines like Google.
• Social media marketing: using social media apps like Facebook, Instagram, and Twitter to attract new customers for your business (or to bring back existing customers).
• Paid search engine marketing: This can be done on platforms such as Google, Facebook, and Instagram. It involves placing paid digital advertisements where your target audience spends their time online.

In addition, content marketing is a popular strategy. Content marketing can involve any type of creative content your business produces for the web. This can include blog posts, graphics and similar visual assets, and videos. Today, we get bored quickly. The average internet use and will stop scrolling after 10 seconds if their attention has not been grabbed. Compelling content can be a great way to attract new customers to your website, which is why content marketing is growing fast this year.

When producing videos, articles, or infographics for the web, be funny and humorous. The internet can be a silly place, and if it’s too serious, the public will lose interest quickly. No matter what type of content you produce, you need to consider SEO. Without an SEO strategy, the content you produce will be impossible to find in the vast ocean of content available online. If you are a tech-savvy person, then this will be a breeze. Of course, this blog post is for people who definitely aren’t tech-savvy.

Ultimately, if you want your business to succeed online, you’re going to need to ask for digital marketing help. While some small business owners do manage digital marketing themselves, most will turn to a local SEO company or digital marketing agency for assistance. In the same way, business owners in the past would turn to a local advertising agency for help designing and placing billboard ads or TV commercials. And, compared to traditional media, digital marketing is incredibly affordable.

We’ve discussed a lot of different digital marketing strategies in this post, and we haven’t even touched on data analytics, custom web design, or software development. The good news is that you don’t need to be an expert in any of these tools. You just need to know when to ask for digital marketing help. If you’re missing out on business because of a lackluster digital presence, then the time has come to ask for help. If you find the right partner, your business could soon be generating hundreds of new leads with the power of the internet.

Data from a recent Global Digital Outlook Study in 2017/18 shows that 43% of marketers worldwide are increasing their digital marketing investment efforts. Currently, about 50% are spending half or more of their entire marketing budget on marketing intended for digital platforms. Don’t let your business be left behind by falling prey to the nostalgic pull of outdated marketing strategies. Look around you. Everyone carries a phone nowadays, and the advantages of digital marketing services are vast. Business data suggests this trend will only continue into the future. While there are many approaches to digital marketing, a few methods have proven to be most effective over the past few years. Among them, search engine optimization (SEO) and social media marketing lead the way.

Search Engine Optimization (SEO)

SEO refers to the process of generating organic traffic on your website based off of the presence of keywords related to your specific industry. Search engines crawl millions of databases to rank a website in your users’ search results, and using SEO services will help your site get the attention it deserves. Keywords can be native within your website or published in site-wide content such as blog posts. The concepts behind good SEO are quite simple, but the execution can be complex. It’s best to hire a high quality SEO company to ensure you’re doing things the right way.

Social Media Marketing

The explosion of social media sites like Facebook, Twitter, and LinkedIn present an enormous opportunity for digital marketers. Using these platforms is a fun way to engage with your audience and attract new clients. Some of the bedrock social media marketing practices include diversifying your output across many platforms, establishing a consistent brand voice, posting regularly, and interacting with your audience.

Any relevant marketing strategy should follow the public’s lead, capturing prime attention where it is in the present moment, not where it was in the past. While it may be tempting to continue to throw advertising dollars at print and television, the data shows us again and again that digital is the new business terrain. All precious longings for the ‘good ol days’ should be quickly abandoned to make way for newer, more engaging digital marketing services.

If you are in the marketing business, you know very well that every single day the competition is getting stronger. Success is always a matter of combining your efforts and your budget but also making sure that your online marketing strategy is effective. Here are five reasons why your online marketing strategy should include a digital marketing service.

1. Stay Competitive

It is imperative to not only be up-to-date with your competition these days. Even better, you want to be ahead of the curve. Using a digital market service will keep you relevant and keep you in touch with what your competitors are doing. 

2. Utilize Social Media

Marketing through social media is one of the best ways to benefit from your online marketing strategy. For instance, it has been proven that businesses who publish blog posts have an increase in traffic on their websites. Those businesses that do not publish a blog post at least once a month fall behind the competition of companies that publish monthly blog posts totally totaling 16 or more. Those companies have nearly 3.5 times more traffic on their site, compared to the competition. Social media is a great way to promote your blog posts and increase your reach. So, a digital marketing service that can execute a social media marketing plan for you will yield results.

3. Benefit from Experience 

There is no reason to reinvent the wheel, is there? Choosing a digital marketing service to help with your business makes a lot of sense. The expertise that a digital marketing service can bring to you as a business owner will prevent you from repeating mistakes others have made in the past and free you up to move forward with a content strategy that is much more profitable.

4. Exclusively Designed for You

A digital marketing service will look at your entire vision for your business and work with that, incorporating it into your marketing strategy. From web design services to visual assets, and more, a digital marketing service will provide you with a customized management strategy.

5. Effective Use of Resources

There are new advances being made in technology practically every day. A good professional digital marketing service will have the most up-to-date and effective tools to provide a marketing strategy that will get you a great return on your investment. Let’s face it, it is virtually impossible to stay on top of every new resource, especially when you are running a company. Or there may be a very effective resource in existence that you are not utilizing. However, a good digital marketing service will make using all resources a top priority. Ultimately, this approach may increase your profits, but you may also save time and money during the process.

Hiring a really is a very effective way to put your business model and business strategy in the hands of professionals. Much more than a website design company, businesses that offer a digital marketing service now provide many different types of professional services that all tie together to make your business more successful.