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In our tech-driven, internet-dependent world, businesses have had to make radical adjustments to how they market their products and services. Instead of relying solely on print ads and TV spots, the majority of companies now devote a substantial portion of their promotional budgets to digital marketing — and specifically, search engine optimization. Also known as SEO, this type of marketing is comprised of numerous techniques that are used to increase web visibility and traffic. When SEO tactics are utilized effectively, they can help a given website improve its search ranking (meaning that its pages will show up more quickly and be featured more prominently when a web user conducts a relevant Google search).

Obviously, most business owners want their websites to appear early on in search results — and to be clicked by visitors. There are a number of adjustments that can be made to a particular website in order to increase these chances. But there are also other SEO strategies that can increase a site’s visibility and help its ranking that actually happen in places other than the website in question. Basically, we’re talking about onsite and offsite SEO. In today’s post, we’ll take a closer look at the differences between these two types of search engine optimization and illustrate the importance of including both types in the SEO strategy you develop with your online marketing company.

What is Onsite SEO?

Onsite SEO, as its name suggests, involves techniques that are executed on the website you’re trying to market. Sometimes referred to as “on-page SEO,” these tactics will make your website more easily understood by search engines. By making changes to page titles and descriptions, writing compelling web copy and blog content with relevant keywords, utilizing internal links, improving site speed and mobile friendliness, focusing on site security, and fixing navigation errors, you can help Google crawl your site more effectively and improve the user experience for visitors. By making your site as comprehensive, appealing, and relevant as possible, you may be rewarded by Google with an improved ranking in search results.

What is Offsite SEO?

As you may have guessed, offsite SEO refers to certain steps that can be taken away from a specific website that will then help that website. It might sound a bit complicated, but offsite SEO is basically an alternative to traditional advertising. In many cases, this type of SEO involves placements on other sites or other platforms that will then benefit your own site. For example, the use of link building or backlinks, guest blogs, and social media marketing can help to boost a site’s visibility and authority. When executed correctly, this type of strategy can add to a website’s ranking factors and allow the site to show up even more prominently when a search is conducted.

Is One Better Than the Other?

You might be surprised to learn that 75% of SEO actually takes place offsite, while only 25% occurs on the site itself. That illustrates the importance of having a diverse SEO strategy to ensure all of your bases are covered. That said, one type of SEO is not inherently better than the other. You need both offsite and onsite SEO to improve your search ranking in the long term. Without onsite SEO, your site won’t be easy to navigate or easy to find in search. But if you haven’t done offsite work, Google might question your authority in your industry and you’ll find it more difficult to build trust with potential customers. If you don’t have both types of SEO services, you’ll likely find it more difficult to obtain leads, traffic, and sales due to your incomplete strategy.

Now that you understand how offsite and onsite SEO work together, you’ll need help developing a strategy that can get your website seen. For more information on our services, please contact us today.

The world around us is completely changing. No longer do customers and business owners turn to yellow pages and newspapers to advertise their businesses or search for a location. Instead, everything is online and on social media. Social media marketing is crucial for your business plan, and if you aren’t active online, you may be missing out on a ton of profit. After all, Google receives over 100 billion searches each month. Your business should be one of them.

Social Media Tips

Just starting out online and don’t know where to begin? You are going to want to create a Facebook page and a LinkedIn account right away. It has been reported by the Pew Research Center, 72% of adult internet users use Facebook. That is a lot of potential customers! It is also a fact that 94% of B2B marketers use the social media platform LinkedIn as part of their content strategy. Don’t you want your business in on that action? It should also be said that if you do not have a great website design, you are going to want to hire a website design company as soon as possible. Your website is one of the first things your customers will see and judge you on. It needs to look amazing.

SEO

SEO can get a little confusing for anyone that isn’t familiar with the craft. Hiring an SEO company can really help you get started and in on the action as soon as possible. Using SEO helps your business pop up on Google when a simple term is search. If someone searches “Hamburgers in Fort Worth” you are going to want your Hamburger joint to pop up first, correct? It helps your business get discovered, which means more customers.

App Creation

Apps are all the rage right now, and you are going to want in on the action. Any business can have an app that offers discounts, coupons, special information, and so much more. Creating apps can get tricky, which is why you will want app design fort worth help right away. App design fort worth companies can help you create your dream app in seconds. You will want to google app design fort worth right away if you are a business owner.

In closing, social media and having an online presence is a game-changer. You are going to want to get on board with this new trend right away, because it is not going anywhere anytime soon.

There is no denying that social media is here to stay and it is having a huge impact on how consumers make buying decisions and find services. To stay relevant your business must have a social media marketing plan in place.

83% of consumers report that they love or like when a company responds to them via social media. 69% of Facebook users report that they made a purchase in 2017 based on something that they saw on Facebook.

Your Success Depends On Having an Actionable Social Media Marketing Plan

Many business owners give in to the temptation to jump right into social media marketing without a plan. That is a critical misstep. A plan aligns with you to take full advantage of the social media marketing benefits that are available. Jumping in blindly can set you up for failure.

A strategic plan to utilize all the social media has to offer is a must if you want your marketing attempts to be successful. The right strategy is important when it comes to reaching your target audience, engaging your audience and staying connected.

What Does a Good Plan Look Like?

There are 5 major social media channels that are currently the most popular among users. The right plan will be customized to connect with your audience members where they are most likely found. Professional social media marketing management starts with a plan that is built:

• Uniquely for your business
• Makes reaching your business goals a priority
• Connects you to your audience effortlessly

Social media marketing Fort Worth business owners know is something that does not happen by accident. It is something that has to be planned to be successful. Making the critical error of a do it yourself approach can be a real setback in reaching your marketing goals.

Forget the One Size Fits All Approach

A customized plan is the way to approach social media marketing. There is no “one right way” to manage your unique business’s marketing needs. Your social media has to be built around your business corporate culture, presented in your voice and focused on reaching the goals that you have set. One size fits all is for t-shirts not for marketing results.

Get a Plan in Place

There is no time like the present to get your marketing off the ground and start connecting with your target audience. Learn more about how a social media marketing plan can help you reach your marketing goals.

100 billion searches are done using Google every month, so you know as a business owner, you have to be able to be found, but do you think a website is enough? Before you make that call you need to consult with a professional app design company Fort Worth businesses turn to.

The fact is a website is a great jumping-off point to create your digital presence but even that has a few caveats and it is by far not the only experience you should be offering your audience. Digital marketing is most effective in layers.

The Layers

Your website is like the foundation of a building. You want it to be strong, powerful and ready to support the rest of your marketing activities. A weak outdated website cannot support all the other layers of your marketing and building a powerful online presence.

Ideally your website will be up to the date, modern, easy to navigate and engaging. Professional website design Fort Worth can help get your website up to speed so you can start working on the other layers.

Once your website is what it should be then you can start adding the other layers like:

• Social media marketing
• PPC services, SEO services
• Launching your app

Each piece of the process can come together easily with the right support. Social media marketing, PPC services, SEO services and an app designed specifically for your business are like cogs in the wheel. Each part has an important job.

Do You Need an App?

A lot of business owners wonder if an app is a necessary part of their marketing kit. The fact is you do not need an app for your business but another fact is your competitors likely have one. There are an estimated 5 billion mobile users worldwide with around 76% using apps.

An experienced app design company Fort Worth can help you to customize your customer’s experience through an app developed specifically for your business. The use of apps has shown to increase loyalty, improve shoppers’ experiences and improve targeting for marketing campaigns.

Worldwide there were an estimated 194 billion app downloads. Consumers are using apps for everything from grocery shopping to finding a new pair of shoes to managing their banking needs. There is an endless list of apps available that businesses just like yours are using to endear themselves to customers.

Learning more from a trusted app design company Fort Worth about the options can help you to make an informed decision.

The world we live in today is changing at an incredible rate. Social media marketing and digital marketing services have exploded in popularity in the years since the first home computers were developed. A few decades ago, a new business was dependent on billboards, direct mail, and newspaper ads to reach their target audience. Now, entrepreneurs can leverage Google search results, Facebook ads, and Youtube videos to reach their target customers. Of course, while there are many new tools available to market your local business, not many business owners actually know how to take advantage of digital marketing tools such as SEO.

In fact, many business owners know next to nothing about search engine marketing — and that’s nothing to be ashamed of! Even the most successful small business owners will need digital marketing help.

If you don’t know the difference between search engine optimization and paid search advertising, then we’re here to help. Keep reading for a simple introduction to the exciting world of digital marketing.

What is digital marketing and how do I tap into this progressive industry?

Well, digital marketing lets your business use the internet to gain new customers. It’s an umbrella term that includes a variety of strategies.

Some popular digital marketing techniques include:

• Search Engine Optimization (SEO): the practice of optimizing your website so that potential customers can find you on search engines like Google.
• Social media marketing: using social media apps like Facebook, Instagram, and Twitter to attract new customers for your business (or to bring back existing customers).
• Paid search engine marketing: This can be done on platforms such as Google, Facebook, and Instagram. It involves placing paid digital advertisements where your target audience spends their time online.

In addition, content marketing is a popular strategy. Content marketing can involve any type of creative content your business produces for the web. This can include blog posts, graphics and similar visual assets, and videos. Today, we get bored quickly. The average internet use and will stop scrolling after 10 seconds if their attention has not been grabbed. Compelling content can be a great way to attract new customers to your website, which is why content marketing is growing fast this year.

When producing videos, articles, or infographics for the web, be funny and humorous. The internet can be a silly place, and if it’s too serious, the public will lose interest quickly. No matter what type of content you produce, you need to consider SEO. Without an SEO strategy, the content you produce will be impossible to find in the vast ocean of content available online. If you are a tech-savvy person, then this will be a breeze. Of course, this blog post is for people who definitely aren’t tech-savvy.

Ultimately, if you want your business to succeed online, you’re going to need to ask for digital marketing help. While some small business owners do manage digital marketing themselves, most will turn to a local SEO company or digital marketing agency for assistance. In the same way, business owners in the past would turn to a local advertising agency for help designing and placing billboard ads or TV commercials. And, compared to traditional media, digital marketing is incredibly affordable.

We’ve discussed a lot of different digital marketing strategies in this post, and we haven’t even touched on data analytics, custom web design, or software development. The good news is that you don’t need to be an expert in any of these tools. You just need to know when to ask for digital marketing help. If you’re missing out on business because of a lackluster digital presence, then the time has come to ask for help. If you find the right partner, your business could soon be generating hundreds of new leads with the power of the internet.

Data from a recent Global Digital Outlook Study in 2017/18 shows that 43% of marketers worldwide are increasing their digital marketing investment efforts. Currently, about 50% are spending half or more of their entire marketing budget on marketing intended for digital platforms. Don’t let your business be left behind by falling prey to the nostalgic pull of outdated marketing strategies. Look around you. Everyone carries a phone nowadays, and the advantages of digital marketing services are vast. Business data suggests this trend will only continue into the future. While there are many approaches to digital marketing, a few methods have proven to be most effective over the past few years. Among them, search engine optimization (SEO) and social media marketing lead the way.

Search Engine Optimization (SEO)

SEO refers to the process of generating organic traffic on your website based off of the presence of keywords related to your specific industry. Search engines crawl millions of databases to rank a website in your users’ search results, and using SEO services will help your site get the attention it deserves. Keywords can be native within your website or published in site-wide content such as blog posts. The concepts behind good SEO are quite simple, but the execution can be complex. It’s best to hire a high quality SEO company to ensure you’re doing things the right way.

Social Media Marketing

The explosion of social media sites like Facebook, Twitter, and LinkedIn present an enormous opportunity for digital marketers. Using these platforms is a fun way to engage with your audience and attract new clients. Some of the bedrock social media marketing practices include diversifying your output across many platforms, establishing a consistent brand voice, posting regularly, and interacting with your audience.

Any relevant marketing strategy should follow the public’s lead, capturing prime attention where it is in the present moment, not where it was in the past. While it may be tempting to continue to throw advertising dollars at print and television, the data shows us again and again that digital is the new business terrain. All precious longings for the ‘good ol days’ should be quickly abandoned to make way for newer, more engaging digital marketing services.

If you are in the marketing business, you know very well that every single day the competition is getting stronger. Success is always a matter of combining your efforts and your budget but also making sure that your online marketing strategy is effective. Here are five reasons why your online marketing strategy should include a digital marketing service.

1. Stay Competitive

It is imperative to not only be up-to-date with your competition these days. Even better, you want to be ahead of the curve. Using a digital market service will keep you relevant and keep you in touch with what your competitors are doing. 

2. Utilize Social Media

Marketing through social media is one of the best ways to benefit from your online marketing strategy. For instance, it has been proven that businesses who publish blog posts have an increase in traffic on their websites. Those businesses that do not publish a blog post at least once a month fall behind the competition of companies that publish monthly blog posts totally totaling 16 or more. Those companies have nearly 3.5 times more traffic on their site, compared to the competition. Social media is a great way to promote your blog posts and increase your reach. So, a digital marketing service that can execute a social media marketing plan for you will yield results.

3. Benefit from Experience 

There is no reason to reinvent the wheel, is there? Choosing a digital marketing service to help with your business makes a lot of sense. The expertise that a digital marketing service can bring to you as a business owner will prevent you from repeating mistakes others have made in the past and free you up to move forward with a content strategy that is much more profitable.

4. Exclusively Designed for You

A digital marketing service will look at your entire vision for your business and work with that, incorporating it into your marketing strategy. From web design services to visual assets, and more, a digital marketing service will provide you with a customized management strategy.

5. Effective Use of Resources

There are new advances being made in technology practically every day. A good professional digital marketing service will have the most up-to-date and effective tools to provide a marketing strategy that will get you a great return on your investment. Let’s face it, it is virtually impossible to stay on top of every new resource, especially when you are running a company. Or there may be a very effective resource in existence that you are not utilizing. However, a good digital marketing service will make using all resources a top priority. Ultimately, this approach may increase your profits, but you may also save time and money during the process.

Hiring a really is a very effective way to put your business model and business strategy in the hands of professionals. Much more than a website design company, businesses that offer a digital marketing service now provide many different types of professional services that all tie together to make your business more successful.

Offsite SEO is one of the most important tools you can use to grow your business’ online presence. Before you invest in a digital marketing company to do the brunt of your marketing services, here are the ins and outs of offsite SEO to help you gain your footing.

What is offsite SEO?

Think of offsite SEO as a way to maintain the reputation of your business and build relationships among other websites; offsite SEO relies on link building between organizations and websites to increase the rate of internet traffic moving toward your website. By providing your link on someone else’s site, this establishes you as a reputable company and will boost your popularity.

It essentially serves as a method of digital optimization meant to direct internet searches and crawl bots back to your domain.

Why do I need offsite SEO

While your company should have already made a dent in improving its onsite SEO content, utilizing offsite SEO is an important next step that contributes to backlinking. This connects your publishing partner to onsite articles that you have created on your website. Few people want to be redirected to a home page, but a useful onsite article can help promote your business’ trustworthiness during offsite application.

What does offsite SEO do for me?

When Google receives well over 100 billion searches across the globe each month, the necessity of offsite SEO cannot be understated. Through this form of digital marketing, you’re establishing positive information flow between your brand and other websites. You’re also linking your content to positive reviews, brand mentions, and reaching an audience that might not have thought about your product beforehand.

Your offsite SEO is also a great opportunity to boost your online social media presence. Forming relatable, meaningful interactions with consumers that need your help will improve your image and keep customers coming back for more.

If you’re looking for an SEO company that can help boost your offsite SEO, call Think Cre8tive today. Whether you have questions about link building or want to hire an advertising agency Think Cre8tive is the best resource for digital marketing Fort Worth has to offer.

A while back Search Engine Marketing (SEM) was used as an all-encompassing term that included both paid search marketing and Search Engine Optimization. Today, more and more search marketing experts are referring to the two terms with an increasing degree of separation. So, what does SEM mean now?

Search Engine Marketing

Today, experts in the field have adopted SEM as shorthand for ‘paid search’. This encompasses the following advertising terminology:

Pay Per Click (PPC): This is a type of advertisement that charges the company placing the ad based on the total number of clicks on that ad. Each click costs a pre-ordained amount of money.

CPM: Also known as cost per thousand impressions, relies on a slightly different strategy. Instead of paying per click, companies pay the search engine a set rate based on how many people (measured in thousands) have seen the ad.

Google AdWords: This is a platform that allows advertisers to access Google real estate with their ads. Marketers decide which keywords to target their ads for, then Google places them in the appropriate results pages.

How does this differ from SEO?

Search Engine Optimization

This category involves an organic marketing approach. When people think of SEO, they tend to gravitate toward the following ideas:

Content: Companies publishing 16 or more articles to their blog each month receive 3.5 the amount of traffic as companies that post zero to four blogs each month. Content marketing is a staple of SEO.

Keywords: The content also needs to indicate what the website is about. There’s a lot more than meets the eye involved with choosing keywords for an online business, but suffice it to say that keywords are integrated into content to point Google toward a website.

Links: Links also point to web pages, indicating how relevant they are. A link to your site from another reputable site will tell Google that your site is probably important.

The difference between SEO and SEM is different than what it was in the past, yet they share a close relationship. Both tactics, paid and organic, are executed on the same platform. The goal for a digital marketing company is to capitalize on the vast amount of search engine traffic that occurs every day.