In our tech-driven, internet-dependent world, businesses have had to make radical adjustments to how they market their products and services. Instead of relying solely on print ads and TV spots, the majority of companies now devote a substantial portion of their promotional budgets to digital...
The world around us is completely changing. No longer do customers and business owners turn to yellow pages and newspapers to advertise their businesses or search for a location. Instead, everything is online and on social media. Social media marketing is crucial for your business...
There is no denying that social media is here to stay and it is having a huge impact on how consumers make buying decisions and find services. To stay relevant your business must have a social media marketing plan in place. 83% of consumers report that...
100 billion searches are done using Google every month, so you know as a business owner, you have to be able to be found, but do you think a website is enough? Before you make that call you need to consult with a professional app...
The world we live in today is changing at an incredible rate. Social media marketing and digital marketing services have exploded in popularity in the years since the first home computers were developed. A few decades ago, a new business was dependent on billboards, direct...
Data from a recent Global Digital Outlook Study in 2017/18 shows that 43% of marketers worldwide are increasing their digital marketing investment efforts. Currently, about 50% are spending half or more of their entire marketing budget on marketing intended for digital platforms. Don't let your...
If you are in the marketing business, you know very well that every single day the competition is getting stronger. Success is always a matter of combining your efforts and your budget but also making sure that your online marketing strategy is effective. Here are...
Offsite SEO is one of the most important tools you can use to grow your business' online presence. Before you invest in a digital marketing company to do the brunt of your marketing services, here are the ins and outs of offsite SEO to help...
A while back Search Engine Marketing (SEM) was used as an all-encompassing term that included both paid search marketing and Search Engine Optimization. Today, more and more search marketing experts are referring to the two terms with an increasing degree of separation. So, what does...
With so many simple tools on the web, it can be relatively easy to do your own digital marketing. But that does not mean that you're doing it well. This is especially true when it comes to search engine optimization. To execute professional SEO, you...