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Five Reasons to Use a Digital Marketing Service

If you are in the marketing business, you know very well that every single day the competition is getting stronger. Success is always a matter of combining your efforts and your budget but also making sure that your online marketing strategy is effective. Here are five reasons why your online marketing strategy should include a digital marketing service.

1. Stay Competitive

It is imperative to not only be up-to-date with your competition these days. Even better, you want to be ahead of the curve. Using a digital market service will keep you relevant and keep you in touch with what your competitors are doing. 

2. Utilize Social Media

Marketing through social media is one of the best ways to benefit from your online marketing strategy. For instance, it has been proven that businesses who publish blog posts have an increase in traffic on their websites. Those businesses that do not publish a blog post at least once a month fall behind the competition of companies that publish monthly blog posts totally totaling 16 or more. Those companies have nearly 3.5 times more traffic on their site, compared to the competition. Social media is a great way to promote your blog posts and increase your reach. So, a digital marketing service that can execute a social media marketing plan for you will yield results.

3. Benefit from Experience 

There is no reason to reinvent the wheel, is there? Choosing a digital marketing service to help with your business makes a lot of sense. The expertise that a digital marketing service can bring to you as a business owner will prevent you from repeating mistakes others have made in the past and free you up to move forward with a content strategy that is much more profitable.

4. Exclusively Designed for You

A digital marketing service will look at your entire vision for your business and work with that, incorporating it into your marketing strategy. From web design services to visual assets, and more, a digital marketing service will provide you with a customized management strategy.

5. Effective Use of Resources

There are new advances being made in technology practically every day. A good professional digital marketing service will have the most up-to-date and effective tools to provide a marketing strategy that will get you a great return on your investment. Let’s face it, it is virtually impossible to stay on top of every new resource, especially when you are running a company. Or there may be a very effective resource in existence that you are not utilizing. However, a good digital marketing service will make using all resources a top priority. Ultimately, this approach may increase your profits, but you may also save time and money during the process.

Hiring a really is a very effective way to put your business model and business strategy in the hands of professionals. Much more than a website design company, businesses that offer a digital marketing service now provide many different types of professional services that all tie together to make your business more successful.

What Is Offsite SEO and How Do I Use it for My Business?

Offsite SEO is one of the most important tools you can use to grow your business’ online presence. Before you invest in a digital marketing company to do the brunt of your marketing services, here are the ins and outs of offsite SEO to help you gain your footing.

What is offsite SEO?

Think of offsite SEO as a way to maintain the reputation of your business and build relationships among other websites; offsite SEO relies on link building between organizations and websites to increase the rate of internet traffic moving toward your website. By providing your link on someone else’s site, this establishes you as a reputable company and will boost your popularity.

It essentially serves as a method of digital optimization meant to direct internet searches and crawl bots back to your domain.

Why do I need offsite SEO

While your company should have already made a dent in improving its onsite SEO content, utilizing offsite SEO is an important next step that contributes to backlinking. This connects your publishing partner to onsite articles that you have created on your website. Few people want to be redirected to a home page, but a useful onsite article can help promote your business’ trustworthiness during offsite application.

What does offsite SEO do for me?

When Google receives well over 100 billion searches across the globe each month, the necessity of offsite SEO cannot be understated. Through this form of digital marketing, you’re establishing positive information flow between your brand and other websites. You’re also linking your content to positive reviews, brand mentions, and reaching an audience that might not have thought about your product beforehand.

Your offsite SEO is also a great opportunity to boost your online social media presence. Forming relatable, meaningful interactions with consumers that need your help will improve your image and keep customers coming back for more.

If you’re looking for an SEO company that can help boost your offsite SEO, call Think Cre8tive today. Whether you have questions about link building or want to hire an advertising agency Think Cre8tive is the best resource for digital marketing Fort Worth has to offer.

What’s the Difference Between SEO and SEM?

A while back Search Engine Marketing (SEM) was used as an all-encompassing term that included both paid search marketing and Search Engine Optimization. Today, more and more search marketing experts are referring to the two terms with an increasing degree of separation. So, what does SEM mean now?

Search Engine Marketing

Today, experts in the field have adopted SEM as shorthand for ‘paid search’. This encompasses the following advertising terminology:

Pay Per Click (PPC): This is a type of advertisement that charges the company placing the ad based on the total number of clicks on that ad. Each click costs a pre-ordained amount of money.

CPM: Also known as cost per thousand impressions, relies on a slightly different strategy. Instead of paying per click, companies pay the search engine a set rate based on how many people (measured in thousands) have seen the ad.

Google AdWords: This is a platform that allows advertisers to access Google real estate with their ads. Marketers decide which keywords to target their ads for, then Google places them in the appropriate results pages.

How does this differ from SEO?

Search Engine Optimization

This category involves an organic marketing approach. When people think of SEO, they tend to gravitate toward the following ideas:

Content: Companies publishing 16 or more articles to their blog each month receive 3.5 the amount of traffic as companies that post zero to four blogs each month. Content marketing is a staple of SEO.

Keywords: The content also needs to indicate what the website is about. There’s a lot more than meets the eye involved with choosing keywords for an online business, but suffice it to say that keywords are integrated into content to point Google toward a website.

Links: Links also point to web pages, indicating how relevant they are. A link to your site from another reputable site will tell Google that your site is probably important.

The difference between SEO and SEM is different than what it was in the past, yet they share a close relationship. Both tactics, paid and organic, are executed on the same platform. The goal for a digital marketing company is to capitalize on the vast amount of search engine traffic that occurs every day.

Forget Digital DIY: Why You Should Hire An SEO Agency

digital marketing companyWith so many simple tools on the web, it can be relatively easy to do your own digital marketing. But that does not mean that you’re doing it well. This is especially true when it comes to search engine optimization. To execute professional SEO, you need a vast knowledge of link building, keyword selection, and other intricacies. This is why it quite literally pays to have the right SEO company on your side.

A digital marketing company provides updated industry expertise… At least the best ones do. By finding a quality agency to work with, you are signing on a team of experts to help you troubleshoot your SEO issues and keep track of your site analytics. Industry data shows that 75% of SEO happens off-site and 25% happens on-site. They will be able to find the best off-site pages to work with. Remember that they have already invested in the best talent, so you can rely on this knowledge.

By signing on an SEO company you can focus on the rest of your business. You can focus on your actual product or service while your team of experts works on the back end of your site rankings. If your revenue starts to dip, you can put in more work on your end while your SEO company also investigates your digital marketing. This is a cost-effective way to have all hands on deck.

This team can also keep track on your target market. Your customers’ behavior is rarely constant, and a qualified SEO company knows how to keep up with this. Whether it means changing up your PPC campaign or redoing your link building strategy all together, a team of SEO experts will know how to do this. While you likely know about the latest digital marketing trends, it can be difficult to stay on top of all of them. This is why trusting a digital marketing company is worth it.

When it comes to your SEO, there is little room to experiment. Starting an SEO campaign should happen quickly and with force, and digital marketing professionals have the tools to do this. Just be sure to choose a company that offers a wide range of services to fit your needs. This way, you can partner with them for the long term.