Posts Categorized: Inbound Marketing

Marketing 101: A Guide To Organics

Posted by & filed under Inbound Marketing, Search Engine Optimization, Social Media.

When we talk about organic marketing, we’re not referring to the fruit aisle of the grocery store. Organic marketing is the best way to increase the levels of online traffic your website receives. Unfortunately, few businesses know how to effectively use organic marketing in their digital marketing strategy.

That being said, here’s everything you need to know about organic marketing in order to improve your search engine optimization and raise traffic to your website.

 

What is it?

Organic marketing is wide-reaching, but it refers to building web traffic to your site through natural methods over time. This differs from paid links or featured posts along with other paid marketing tactics.

Organic marketing encompasses a few different factors of online marketing: search engine optimization (SEO), backlinking, and social media use. These strategies allow your consumers to find your website naturally without influence from paid marketing schemes or other advertisements. It’s estimated that around 70% of links that people click on through a search engine are organic.

 

Why use organic marketing?

Compared to paid marketing, organic marketing has a higher lead-to-close rate. This means that many of the people who sign with your company choose to do so because they discovered you organically, not through paid marketing options. This is likely because your organic marketing strategies directly target consumers and businesses that need your products. When a user searches for “mobile app design,” your use of this keyword in blogs and backlinks will get you higher rankings on Google and other search engines. Because they need your product, they’ll want to work with you from the start.

Organic marketing is also essential when it comes to improving your site’s domain rating and trustworthiness. By establishing organic relationships with other, qualified, trustworthy websites, your own site will flourish, in turn. When you create great content on your site through informative, relevant blogs and news articles, you’re also more likely to become a source of information in your industry.

Organic marketing also seems more authentic than paid advertising. Of course, it takes both in order to run a proper business, but those you gain through organic advertising is vital. When you want to improve your website’s online marketing strategy, don’t hesitate to reach out to Think Cre8tive today.

Are You Losing Money On Outdated Marketing Tactics?

Posted by & filed under Inbound Marketing.

Your digital marketing plan needs a touch-up. The inherently dynamic nature of the Internet means this is relevant whether you’ve improved it in the last six months or the last five years.

This can involve going through your website and figuring out if you need more offsite SEO to bring in customers or determining the best-scheduled approach to your business blog. A social media marketing plan can even make or break your first impression. Yes, there’s a lot that goes into these digital campaigns, but every little effort goes a long way in making sure you always have a first impression to fall back on. No matter where you fall on the scale, a refresher course is just what the doctor ordered.

Take advantage of marketing services now so you don’t have to work quite as hard later.

SEO Is An Inbound Lead With A High Success Rate

You’ve been hearing about search engine optimization left and right. Now to hammer down why, exactly, it’s a staple of digital marketing. SEO leads have a 14% close rate, making them much more reliable than classic outbound leads like direct mail and print advertising. The Google search engine alone receives over 100 billion searches every month, meaning you need to be a little more clever if you want to stand out in the pack. Choosing an SEO firm is as easy as figuring out if you want to promote locally or reach out internationally.

Social Media Is Convoluted, But Far From Obsolete

It seems like everyone has a social media account these days. Actually generating business with yours can feel like an uphill battle at the best of times. That’s where a solid social media marketing plan comes into play. This means adhering to a regular schedule, cross-posting with your blog and taking advantage of hashtags to narrow down prospective customers. According to a study published by the Social Media Marketing Industry Report, nearly two-thirds of marketers today cite Facebook as their biggest gamechanger.

A Regular Blog Presence Will Keep Customers Coming Back

Customers want to know how far their dollar is going. They also want to know they’re getting the absolute most, even when they’re not actively purchasing. This means investing in businesses that are constantly giving them content. A recent study revealed nearly 55% of marketers cite blog content creation as their number one inbound lead by a landslide. Companies that publish 15 or more blog posts per month will receive over three times as much web traffic as companies that only publish a handful.

Good E-Mail Marketing Is Far From Dead

Your social media marketing plan should also incorporate a solid e-mail marketing venture. Contrary to popular belief, e-mail marketing is not a dead tactic. Customers generally prefer more specific sources of information, particularly if they come with the added convenience of showing up in their inbox daily or weekly. This saves them time and keeps businesses cultivating repeat customers. This can include long-form content, microcontent, special deals, newsletters, and forums, among other things. An interesting 2015 study by Moz and BuzzSumo found long-form content consistently receives more shares and likes than shorter content.

Your Digital Marketing Strategy Should Be Updated Regularly

No digital marketing strategy is good enough. You need to be constantly updating with new tactics and double-checking your retention rates to keep pace with a lightning-fast Internet. While this can all sound incredibly daunting, the function of your social media marketing plan and search engine marketing is to keep you from casting too wide of a net. Around 70% of the links search users click on today are organic and customers much prefer to have a more relaxed relationship with businesses, according to a report by SalesForce Marketing Cloud.

Make things easy for you and your customers. Let a marketing company help you build a strategy that’s flexible enough to keep pace.

Think Cre8tive Receives Best Advertising Agency 3 Consecutive Years

Posted by & filed under Branding, Development, Display Advertising, Inbound Marketing, Pay Per Click, Search Engine Optimization, Social Media, Traditional Advertising, Website Design.

FOR IMMEDIATE RELEASE

Think Cre8tive Receives 2018 Best of Keller Award

Keller Award Program Honors the Achievement

KELLER March 30, 2018 — Think Cre8tive has been selected for the 2018 Best of Keller Award in the Advertising Agency category by the Keller Award Program.

Each year, the Keller Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Keller area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2018 Keller Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Keller Award Program and data provided by third parties.

About Keller Award Program

The Keller Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Keller area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Keller Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Keller Award Program

CONTACT:
Keller Award Program
Email: PublicRelations@awards-online.org
URL: httpss://www.awards-online.org

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Think Cre8tive Receives 2017 Best of Keller Award & Enters Hall of Fame

Posted by & filed under Branding, Development, Display Advertising, Inbound Marketing, Pay Per Click, Search Engine Optimization, Social Media, Traditional Advertising, Website Design.

FOR IMMEDIATE RELEASE

Think Cre8tive Receives 2017 Best of Keller Award

Keller Award Program Honors the Achievement

KELLER March 2, 2017 — Think Cre8tive has been selected for the 2017 Best of Keller Award in the Advertising Agency category by the Keller Award Program.

Each year, the Keller Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Keller area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 Keller Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Keller Award Program and data provided by third parties.

About Keller Award Program

The Keller Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Keller area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Keller Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Keller Award Program

CONTACT:
Keller Award Program
Email: PublicRelations@onlineawarded.org
URL: httpss://www.onlineawarded.org

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Copied from original release: httpss://keller.keller.onlineawarded.org/PressReleaseub.aspx?cc=DJF7-TBF7-S755

Think Cre8tive Receives 2016 Best of Keller Award

Posted by & filed under Branding, Development, Display Advertising, Inbound Marketing, Pay Per Click, Search Engine Optimization, Social Media, Traditional Advertising, Website Design.

FOR IMMEDIATE RELEASE

Think Cre8tive Receives 2016 Best of Keller Award

Keller Award Program Honors the Achievement

KELLER November 15, 2016 — Think Cre8tive has been selected for the 2016 Best of Keller Award in the Advertising Agency category by the Keller Award Program.

Each year, the Keller Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Keller area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2016 Keller Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Keller Award Program and data provided by third parties.

About Keller Award Program

The Keller Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Keller area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Keller Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Keller Award Program

CONTACT:
Keller Award Program
Email: PublicRelations@localawardscenter.org
URL: httpss://www.localawardscenter.org

Original Post: httpss://keller.keller.localawardscenter.org/PressReleaseub.aspx?cc=DG8T-SBF7-S755

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