The importance of familiarizing yourself with digital marketing has never been more significant than it is today. In fact, the Global Digital Outlook Study for 2017/2018 found that 43% of worldwide marketers are increasing their investment in online marketing. Almost half of these marketers are already spending 50% or more of their marketing budget on the digital frontier. Since much of this brave new marketing world is uncertain, many people will need a simple way to explain it. One way to take some of the mystery out of online marketing is by comparing it to traditional marketing concepts. This can be very helpful when choosing a digital marketing firm. These are those concepts and how they apply today.
- BillboardsMuch has changed in marketing, but perhaps the easiest way to recognize some similarities is by looking at a billboard, then looking at banner ads. They are exactly the same, save for one being written in pixels and the other in ink. Online banner ads, like billboards, also cost more in certain locations. If you want to place a big billboard with your brand in Times Square it will cost your company an arm and a leg. Just the same for landing an ad on the New York Times website. If you want a billboard in a town outside of a small suburb in southern Alabama, you will pay proportionally less, like you would when placing a banner ad in a much lesser known online publication.
- Mail BrochuresMany people still get pamphlets in the mail for local restaurants, department stores, and holiday deals. The same exact thing happens online, but using email instead of physical mail. Websites ask potential customers to sign up for their mailing list, which they then use to send offers and discounts. This is to help cultivate a following and brand loyalty.
- Critical ReviewsWhile the internet has certainly decentralized the product and media reviewing process, marketers still use it to their advantage. Reviews used to be done by paid food, music, movie, or product reviewers. They controlled who believed what about a product being sold. Now, the power is back in the hands of the masses. While once the critics controlled the review industry in a transparent way, their dominion has now been relegated to the dark corners of the internet. That said, online reviews and the critics of old share much in common.
If you are in the process of choosing a digital marketing firm and feel a bit overwhelmed by all the new terminology and concepts, don’t worry, it is mostly the same concepts as before, but they’ve been adapted to fit a new platform. Use similar criteria as you have in the past when choosing a digital marketing firm today. Trust, versatility, professionalism, and knowledge are all important to help your marketing campaign succeed. Whether you need web design services, social media marketing, or anything in between, call today and get your name out there.
Online marketing Pro Tip: Companies that post 16 pieces of blogging content or more per month seealmost 3.5 times the volume of traffic than those who publish between zero and four monthly blog posts. Content drives clicks. This fact is inescapable and one of the main tenants of search engine marketing. If you want Google to notice your company, then visitors need a reason to spend time on your site. This is where Search Engine Optimization (SEO) comes into play. If you want to compete in the wild and intimidating world of online marketing, you need to enlist SEO services.
The search engine optimization world changes rapidly, but one strategy is emerging as a constant. In July 2015, a study by Moz and Buzzsumo found that long-form content, defined as articles with more than 1,000 words, consistently received more links and social shares than shorter content. And as of 2017, Google has confirmed that longer content often ranks better than thinner content on the same topic. The longer a post is, the more useful information it can provide. Of course, there are hundreds, maybe thousands of other factors, but for now let’s look at the true value of long-form SEO content.
Securing your spot in the ever-changing digital universe that is the internet can be frustrating. This is especially the case if you aren’t sure what goes on behind the red curtain of Google’s search results. Today, in a society where everything and more is accessible from the tip of our fingers, people increasingly rely on search engines. Everything from products to research projects, sports news to USB cord reviews, free-to-watch media to remedial arithmetic. Anything and everything — the internet in a nutshell. But how does Google determine which results to show you? And how are companies using this knowledge to their advantage?
It’s no secret that digital marketing is an increasingly effective investment for businesses of all kinds. According to the 2017/2018 Global Digital Outlook Study, 43% of marketers worldwide are increasing their investment in digital marketing. Nearly 50% are currently spending half or more of their entire marketing budget on digital. However, before you choose just any digital marketing company to represent your brand and image, it’s important to do some research and steer clear of some common mistakes. Here are just a few mistakes to avoid when working with a digital marketing company.
Promoting your business in today’s online marketplace takes strong SEO. Since about 70% of the links web users click are organic, you likely do everything you can to boost your site’s SEO. But do you pay attention to the small factors that could be hurting your ranks? Often, web design is to blame for holding a website back from full optimization. While the website might have a strong aesthetic design, there might be small mistakes quietly harming your site’s SEO and digital marketing as a whole. The following are some of these common errors.
With so many simple tools on the web, it can be relatively easy to do your own digital marketing. But that does not mean that you’re doing it well. This is especially true when it comes to search engine optimization. To execute professional SEO, you need a vast knowledge of link building, keyword selection, and other intricacies. This is why it quite literally pays to have the right SEO company on your side.
Search engine optimization (SEO) and search engine marketing (SEM) are some of the most important tools a company can utilize today. Search engine optimization leads can have a 14.6% close rate, while things like direct mail or print ads only have a 1.7% close rate. They have a lot of marketing power.
When it comes to marketing your small business, search engine optimization should be at the center of your digital strategy. Google receives up to 100 billion searches each month, but an SEO strategy allows you to hone in on the searchers looking for businesses like yours.
Running a business can be extremely difficult if you don’t have access to all the various resources that your competitors have. If you’re one of the only people in a position of authority at your company, you’re likely in charge of day-to-day operations, big picture stuff, financials and logistics, keeping your employees happy, and, somehow, everything else.
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