Posts By: Chris Wielinski

Fast Facts: Digital Marketing

Posted by & filed under Inbound Marketing.

So you’ve built a website. Now what? Digital marketing requires much more to drive your business than putting a website online. The most challenging part is to build organic traffic online and ensure that the right eyes get to your website. This requires significant search engine visibility. Driving targeted traffic to your website and developing custom strategies derived from extensive experience are important ways to build your business and build organic traffic online that your full-service marketing agency can provide. Not familiar with the world of digital marketing, search engine marketing, or social media targeting? Let’s take a spin around some important facts.

 

  • Google receives over 100 billion searches each month. That’s billion with a “B.”
  • Approximately 53% of marketing professionals point to blog content creation as their number one inbound marketing priority.
  • Almost all (94%) of B2B (business to business) marketing professionals utilize the social media platform LinkedIn as a significant part of their content marketing strategy.
  • A July 2015 study by Moz and BuzzSumo found that long-form content of over 1,000 words consistently receives a higher number of shares and links than other types of content.
  • Companies that use a strong keyword in their business name rank 1.5 spots higher than those with weak or no keywords in their name.
  • Companies that publish sixteen or more blog posts per month receive nearly 3.5 times more customer traffic to their website than companies that publish a maximum of four monthly posts.
  • Approximately 75% of SEO occurs off-page and 25% occurs on-page.
  • SEO (inbound) leads have a 14.6% close rate, while outbound leads (such as direct mail efforts or print advertising programs) have a 1.7% close rate.
  • Approximately seven out of ten of the links search users (your potential customers) click on are organic.
  • According to a study conducted by the Pew Research Center, 72% of adult internet users use Facebook on a regular basis.
  • The Social Media Marketing Industry Report discovered that nearly two-thirds of marketing professionals cited Facebook as the most important social media platform for social media marketing programs.
  • According to the 2017/18 Global Digital Outlook Study, about 43% of marketing professionals worldwide are ramping up their investment in digital marketing. Nearly 50% are already spending at least half of their entire marketing budget on digital marketing efforts.
  • A report from SalesForce Marketing Cloud noted that 83% of customers “love” or “like” when a company responds to them on social media.

 

Contact your full-service marketing agency to help you build organic traffic online and bring your business to the next level.

6 Reasons Your Business Can Benefit From Using an SEO Agency

Posted by & filed under Search Engine Optimization.

By now, most business managers and owners know a lot about search engine optimization (SEO). Not everyone understands the reasons they can benefit from hiring an external SEO marketing firm or why any advertising agency they consider hiring needs to have a lot of experience in this area. Here are some reasons to work with an SEO company:

  1. Good SEO makes a great addition to your website. Your website is there to help you get more clients and customers. With the proper SEO, you will attract more people to your site. Moreover, if you are using the right keywords, the people who visit your site will be more likely to benefit from your products or services. That means, they will be more likely to become actual customers or clients. The right SEO can give you a higher conversion rate so more of the people who visit your website will also buy from you.
  2. Decent search engine marketing will help you get your website rankings up. By far, Google is the most used search engine out there. It has been reported that they process more than 100 billion searches every month. Most people never scroll past the first page of their search results. Therefore if you want to attract more people to your page, you need to get as close to the top of the search. The right advertising agency with the right SEO experience can help you a lot in this area.
  3. When you hire SEO companies, you get professionals with a lot of experience in this area. When it comes to SEO, it is important to use the right keywords and use them correctly. An advertising agency hires people with the right training and a lot of experience creating content that uses all of the right SEO strategies. These people can also do a lot to improve your web design. They can take out a lot of the guesswork about using the right keywords and putting in the right links. For instance, they can help by using links to other parts of your website, which can keep people on your site longer. This is very important when it comes to making more sales.
  4. You will see the results. When you are working with an advertising agency with SEO experience, you will see results soon after their strategy is put in place. You are an expert in the goods or service you provide. Your SEO team members are experts in creating great SEO plans. They can help you optimize your website to get the most people to see what you have to offer. They will work with you to learn about your business, your goals, and how to best achieve them.
  5. You can focus on your strengths. As was mentioned, SEO professionals at your advertising agency are experts at SEO strategy. When people who do not have much experience in this area take it upon themselves to devise their own strategy, the result can be a muddy mess. Also, all the time you are spending on your SEO work is the time that you are not spending on your business. If you hire an outside company, you can leave the SEO work to people who have been trained in this area and who have a lot of experience. That way, you get the SEO results you want without sacrificing the quality of the products and services you offer.
  6. When you work with an advertising agency with SEO experience, they can help you in other areas. They can help you craft and implement strategies for your online marketing campaigns such as direct mail plans. They can help you create visually stimulating promotional materials. They can work with you on your plan to deal with traditional media. They can also help you produce YouTube videos and make the most of all of your social media channels.

It is easy for a lot of business owners and managers to try to handle SEO, press relations, and online marketing on their own. This costs more money because it takes more time. When you hire an advertising agency with SEO experience, they can get the job done for less money.

The Importance of Digital Marketing for Your Company

Posted by & filed under Inbound Marketing.

digital marketingIn today’s technologically advanced world, digital marketing is a key component in any business structure. Using social media to promote your brand can work wonders in increasing your sales and drawing more attention to all of the things you have to offer. If you have yet to get your name promoted throughout the Web, now is the time to get started.

Reaching a Large and Specific Demographic

Digital marketing allows company owners to reach a larger and more specific group of people than they used to be able to. You can easily target the audience you want to reach through social media marketing ads and, since most people spend a large majority of their time online, you will wind up reaching out to thousands every single day.

Animoto’s The State of Social Video 2017 report revealed that marketing through Facebook influenced sales of various companies quite a bit. How so? Well, around 64% of users claimed to have made a purchase based off of video content found on the site.

Digital marketing services also help companies gain sales through word of mouth. A large portion of information is spread through messaging apps, e-mail, and social media sites or apps. It has been shown that around 70% of referrals are made through this type of communication.

A solid social media marketing plan also works well for businesses that strive to stay in contact with the customers that come to their page. SalesForce Marketing created a report that showed that 83% of customers appreciate getting responses from businesses that they attempt to contact through social media.

Of all the adults that use the Internet, approximately 72% are on Facebook alone, and that’s not even including sites like Instagram, Twitter, and more. If you are looking to reach a lot of people, then digital marketing and marketing through social media is a surefire way to do it.

Using Apps to Your Advantage

Digital marketing through your company’s app is another vital way to stay in touch with clients and build up a bigger customer base. App design plays a big role in promoting business and ensuring the shopping process is as easy and as user-friendly as possible for those seeking to purchase your products.

You can create app-based giveaways and promotions that are based on the purchase and use of the app. This gives customers the opportunity to learn more about your business and become loyal users of whatever it is you are trying to sell. Apps also lend the opportunity to cross-reference other businesses of yours and enable push notifications to keep the attention of your users.

When it comes right down to it, digital marketing is a huge necessity when running a business in today’s world. Take advantage of the Internet’s many resources and get your name out there today.

Mobile Marketing: 3 Reasons Why Your Business Needs Its Own App

Posted by & filed under Development.

app designThe world is changing. As technology becomes more advanced and readily available, its uses expand. This means that advertising and marketing services must adapt to suit the habits of consumers, from cell phone dependency to artificial intelligence and everything in between. Mobile use is one of the hottest sectors in digital marketing; last year, it was estimated that mobile Internet penetration would grow 61.2% worldwide, officially making humanity a mobile society.

If most of your customers are depending on mobile accessibility, how are you going to reach them? With effective mobile app design, of course. Let’s take a look at three of the biggest benefits creating a mobile app for your business can bring.

  • Increased accessibility and exposure: Have you ever been interested in a company or its products and clicked on its ad, only to be redirected to a desktop website? The experience lacks sophistication; customers see a business behind the times, and are more likely to abandon their search. When you have an app of your own, you gain access to all the people that rely exclusively on their mobile phones for purchases and Internet use. Additionally, your business pops up when someone makes a relevant search in the app store, increasing your company’s visibility among competitors.
  • Reinforced brand image: A quality app can work two-fold. Not only are people able to access your product and service information much more easily, but they’re also able to get a feel for what your brand represents. These days, brand image is extremely important. If you have an app, you can let your customers know what charities you’re involved in, if you are a “green” business, and any other relevant and beneficial information.
  • Engagement: Consumer engagement is one of the biggest factors in successful sales. With a mobile app, you will be able to communicate more effectively with your customers; the resulting experience will reassure them that your business cares about their needs and satisfaction, boosting their loyalty to your brand.

Mobile app design is essential if you want to stay ahead of the competition, but that doesn’t mean it’s all you should focus on. Make sure you’re throwing a wide net of digital marketing services: get on social media, establish a pay per click campaign, and commit to high-quality search engine optimization (SEO).

2 Backlinking Mistakes You Probably Want to Avoid

Posted by & filed under Search Engine Optimization.

Search engine optimization beginners and aficionados alike know that link building is an integral part of search engine marketing. The presence of your links on other websites tells Google’s algorithm that your own website is a quality source of information. Without these connections, Google might send your pages plummeting on its results lists.

Unfortunately, getting your links on other websites, or backlinking, isn’t an easy process. After all, you probably don’t have access to many other webpages, so you can’t just post your links and climb to the top of the results list.

To make matters more complicated, when done improperly, building backlinks on other sites can actually harm your rankings. Without a careful eye and light tread, your efforts could be worse than wasted.

Ensure your backlinking strategies do more good than harm for your rankings by avoiding these two critical mistakes:

2 Common Backlinking Mistakes

1. Not Varying Your Anchor Text

Anchor text refers to the highlighted words that lead readers to your desired page when clicked. Ideally, the highlighted text should vary at least slightly from link to link. If the same two or three words are used as anchor text every time your link appears elsewhere on the web, your site looks less useful and inauthentic to Google’s algorithms. Also, use descriptive content that directly relates to your page as anchor text– if you use “click here,” the backlink won’t be as helpful your rankings.

2. Only Building Links to Your Home Page

Again, the point of backlinks, and SEO in general, is to help Google recognize that your website is relevant, useful, and informative. If all of your links lead to your homepage, Google will notice that you’re simply looking for more traffic and not actually providing readers with helpful content. Instead, vary your links to connect to blog posts, “about” pages, and any other media or content that readers and customers might find useful. This strategy will also help you rank for multiple keywords, rather than just the keywords featured in your home page text.

Only a quarter of SEO occurs on-page– the other 75% takes place off-page, meaning that backlinks occupy a huge portion of the optimization process. Unfortunately, backlinks don’t grow on trees. Creating quality backlinks requires genuine connections with other industry sites, luck, and well-written content to begin with. By avoiding these rookie mistakes, you’ll be better able to create a strong backlinking strategy. For more great online marketing tips and SEO services, check us out at Think Cre8tive today!

4 Tips To Help You Become A Better Content Creator

Posted by & filed under Branding, Inbound Marketing, Social Media.

There are some tried-and-true habits you ought to adopt when you want to be a successful content creator. This is true whether you’re trying to get your company website on page one of Google or you’re passionate about giving your customers what they want.

Up to 53% of markets say that blog content creation is their number one priority. That said, here are some content-creating tips you can use to up your content game.

  1. Read news about your industry. When you’re trying to write great content, you want to be sure you’re staying relevant. And what better way to stay relevant than to follow what’s happening in your industry every day? To get in the habit of reading recent news, put everything you read in one spot.
  2. Write every day. You need to stay in practice when you want to improve your content creation. The more you write, the better you’ll get at it. Write for about 10 to 15 minutes every day. Do it even if it’s just to write down your thoughts.
  3. Do research on your industry’s audience. It’s one thing to know the audience for your company. It’s another to know the audience of your industry. Take time out of your schedule to really study the age, gender, location, family size, job title, and salary of the people in your industry. When you know who you’re writing for, you can adjust your writing accordingly to create better content.
  4. Look at other content. Writers write better when they’re big readers. This is because they’re looking at other content, taking the things they like about that content, and incorporating it into their own writing. Do this with other online content. What do you see about a competitor’s social media marketing that you love? Incorporate these good things into your own content-creating.

Where can I find SEO companies near me?

When it comes to getting digital marketing help, sometimes one of the best things you can do is outsource. Google receives over 100 billion searches every month. It’s up to you and your team to create incredible content, social media marketing, and PPC advertising to get anywhere near the first page.

Think Cre8tive is more than an SEO company. They also provide social media marketing, app design, and other marketing services to make your business as successful as possible. To learn more about our social media marketing and other services, contact Think Cre8tive today.

What Should I Expect From A Full Service Digital Marketing Agency?

Posted by & filed under Inbound Marketing, Search Engine Optimization, Social Media, Website Design.

When you’re looking to grow your online digital marketing, choosing an SEO firm, a social media marketing company, or a website design company can seem like an impossible challenge. There are too many phone calls, too many people to speak to, and too many sites to visit.

Luckily, a full service marketing agency can be your one-stop-shop for everything digital marketing. Here’s what to expect from your full service digital marketing agency.

Website design

Web design services are essential when you’re crafting a website that appeals to potential customers. This means that your website should load quickly, be easily navigable, and render high-quality images in order to keep people on your site for longer periods of time. Though software design and development doesn’t seem like the most important part of your business, the quality of your web design could make or break a sale.

After all, your website is often the first thing that customers will notice about your company. It’s an essential part of your branding and strategy as a business and should never be overlooked.

Search engine optimization

Using an organic SEO marketing strategy is the best way to garner customers looking for your business. Your full service marketing agency will utilize onsite SEO, including blogs and keyword optimization, in conjunction with offsite SEO strategies, like backlinking, in order to build organic traffic. A reliable marketing company will only utilize white hat SEO tactics to comply with search engine standards od use.

Social media marketing

Social media marketing has become one of the most popular forms of digital marketing. Your full service digital marketing agency will help you craft a social media marketing plan to connect with customers who already utilize your services and reach out to new customers who are looking for a business like yours. In fact, 64% of consumers claim that they made a purchase after watching a marketing video posted to Facebook in 2017. This is just one of the many ways your digital marketing company can help form a great marketing strategy.

When you want the best from a full service marketing agency, rely on the team you can trust: at Think Cre8tive, we’ll help your business grow.

Marketing 101: A Guide To Organics

Posted by & filed under Inbound Marketing, Search Engine Optimization, Social Media.

When we talk about organic marketing, we’re not referring to the fruit aisle of the grocery store. Organic marketing is the best way to increase the levels of online traffic your website receives. Unfortunately, few businesses know how to effectively use organic marketing in their digital marketing strategy.

That being said, here’s everything you need to know about organic marketing in order to improve your search engine optimization and raise traffic to your website.

 

What is it?

Organic marketing is wide-reaching, but it refers to building web traffic to your site through natural methods over time. This differs from paid links or featured posts along with other paid marketing tactics.

Organic marketing encompasses a few different factors of online marketing: search engine optimization (SEO), backlinking, and social media use. These strategies allow your consumers to find your website naturally without influence from paid marketing schemes or other advertisements. It’s estimated that around 70% of links that people click on through a search engine are organic.

 

Why use organic marketing?

Compared to paid marketing, organic marketing has a higher lead-to-close rate. This means that many of the people who sign with your company choose to do so because they discovered you organically, not through paid marketing options. This is likely because your organic marketing strategies directly target consumers and businesses that need your products. When a user searches for “mobile app design,” your use of this keyword in blogs and backlinks will get you higher rankings on Google and other search engines. Because they need your product, they’ll want to work with you from the start.

Organic marketing is also essential when it comes to improving your site’s domain rating and trustworthiness. By establishing organic relationships with other, qualified, trustworthy websites, your own site will flourish, in turn. When you create great content on your site through informative, relevant blogs and news articles, you’re also more likely to become a source of information in your industry.

Organic marketing also seems more authentic than paid advertising. Of course, it takes both in order to run a proper business, but those you gain through organic advertising is vital. When you want to improve your website’s online marketing strategy, don’t hesitate to reach out to Think Cre8tive today.

What Is Link Building And How Can It Benefit Me?

Posted by & filed under Search Engine Optimization.

Link building is another critical asset to improving your digital marketing strategy. It’s a component of SEO and one that cannot be overlooked when you want to improve your offsite SEO. Here’s how link building works and what it can do for your company.

 

What is link building?

 

In short, link building is when you acquire hyperlinks from other websites that aren’t your own. It helps to build your website’s popularity. They essentially create backlinks on a separate page that connect back to your site. In a search engine-dominated world, it’s this popularity that’s going to make or break your authority on the web.

 

Link building works because trusted sites usually partner with other trusted sites. The more sites you partner with, the more traction your website will achieve. And the better your links will look when they’re embedded in another website’s content.

 

What does it do for me?

 

Again, trusted sites work with other trusted sites. Not only does link building establish your site as a trustworthy location, but it spreads your site’s information to a broader audience. This helps garner your site worldwide popularity, giving you higher hits on a search engine.

How often should I be link building?

 

Link building should be an essential component of your site’s search engine optimization strategy. As such, you should be link building with trustworthy sites often. Fresh links give Google new information to crawl. As you produce more content in your niche area, you can eventually become a trusted source of information in your field through organic marketing.

 

But don’t just think you can partner with any old site. Shady blackhat SEO tactics are a no-no on Google’s watch. This could get your website flagged, banned, or even sued.

 

Link building is just one of many SEO tactics you should be using to enhance your website’s digital marketing campaign and social media marketing strategy. Keep in mind that it’s a variety of strategies that garner the best results on the internet. For example, businesses that post upwards of 16 blogs will receive almost 3.5 times more online traffic than companies that post less than four blogs in a month.

 

When you want to revamp your company’s social media SEO and web development, contact Think Cre8tive today.