Posts By: Chris Wielinski

What Can Digital Marketing Services Do for You?

Posted by & filed under Pay Per Click, Search Engine Optimization.

Sure, you’ve heard of SEO, search engine optimization. Of course, you know that it’s important to maintain an online presence. And yes, you know how important social media is. But no matter how much you research or how many tweets you send, digital marketing services can do so much more to improve business. Professionals understand how search engines work, the algorithms that the top search engines use, and what attracts customers the most. With good digital marketing services, you won’t just get more traffic to your website. You’ll get lots more customers.

What Do Digital Marketing Services Do for Business?

Google gets over 100 billion searches…every single month! That’s a lot of people looking for a lot of information. The best way to ensure that those potential customers will find your business is to use digital marketing services to strengthen your web footprint and not just draw in traffic, but keep them on your web pages. With digital marketing services, you can build organic traffic, increase your onsite SEO, and possibly even make a little money with your web pages through pay per click advertising, or PPC advertising. You can actually earn revenue from bringing traffic to your website, which can help you get more customers and sell more products or services.

Digital marketing services know how to use search engine marketing to make your website appear on search results. They will also employ backlinking strategies to bring traffic to your site from other websites. Through digital marketing, you increased our organic traffic and other kinds of web traffic as well. They can even provide you with a strong social media marketing plan and provide you with social media tips that will engage and attract customers through all the popular social media sites. Because let’s face it, everyone is using social media these days. Make your company more visible and build your brand recognition with strong social media marketing. These days, social media is an essential element of digital marketing.

Organic marketing is starting to fall behind the curve when it comes to increasing customer traffic and increasing sales. Digital marketing is everything these days, and it includes everything you need to do in order to engage customers. You want to do more than bring customers to your website. Once you have them there, you want them to buy! Good digital marketing services make customers crave what you have to offer so they won’t just take a look at your site, they’ll start looking for ways to spend money.

Choosing a Digital Marketing Firm

The process of finding a company to provide digital marketing services isn’t always easy. There are a lot of firms out there that provide marketing services of all types. There are also SEO firms that specialize in optimizing web pages to attract search engines. However, you want to create a marketing campaign that includes not just bringing traffic to pages, but using backlinking and social media marketing to bring traffic to your site in other ways, too. You’ve heard the term don’t put all your eggs in one basket? The same is true for marketing. You don’t want to put all of your marketing into just one facet of the marketplace. A good digital marketing firm will create a plan that includes multiple methods of advertising to bring customers to your business in many different ways.

You don’t want just any advertising agency. You want a professional or company that can provide you with digital marketing services by using multiple methods to attract customers. So how can you find a full-service marketing agency like this? As with anything, start with an internet search. Ironic, yes? But it is truly the best way to find exactly what you’re looking for. Google will show you the firms that are located closest to you first.

In your search, include the main two or three digital marketing services you’re going to want to use to build your business and make it better than ever. This will point you toward those companies that can give you what you want. From here you can narrow down your list to find just the right digital marketing company or professional you want to work with.

5 Ways a Quality Blog Can Boost Your Business

Posted by & filed under Website Design.

Online marketing strategy is comprised of many elements that can help your business grow. A quality blog is one piece of a puzzle, but blogs can be just as beneficial to your business as PPC advertising or solid website design. If you’re on the fence about blogs or you just don’t know how blogs could work for your business, you’re in luck: here are 5 ways blogs can boost your business to the next level.

Build Brand Credibility

As a business, your brand is the first thing that clients use to remember you. With the help of digital marketing service, you can develop blogs that not only help you develop your brand credibility in your industry but also help you build your voice. When clients resonate with your blog topics and voice, you’ll build organic traffic as clients trust your brand and come back to you, the expert.

Establish Industry Leadership

Around 53% of digital marketer services list creating blogs as their number one inbound marketing priority. A developed blog on your site can not only help bring new customers to your website but it can also help establish you as a leader in your industry. When coupled with SEO services or social media marketing, blogs are a powerful tool for getting ahead of your competition.

Improve SEO

Blogs use SEO keywords which are used in turn by your future customers to search for your business online. The right titles and content in your blog posts can help attract online attention and linking to expert sources or to past blog posts to help maintain your credibility and show that you’re a leader in your field. Regular blog posts with the help of a digital marketing service also show Google that you’re an active player which will help increase and maintain your search rankings.

Create Shareable Content

Whether you’re looking to enhance your social media marketing plan or want to create content that will wow your audience, blogs make the perfect shareable content. When choosing the right digital marketing service, make sure you discuss topics that answer questions to answers you receive regularly from your customers as well as topics that encourage audience interaction. Blogs are a chance to show your business’s personality and really connect with your audience.

Showcase Your Business

Your blog is an extension of your business. Successful blogs should be around 1,000 words; plenty of room to show your industry experience and share what makes your business great. If you’re not confident in your ability to showcase your brand voice while also maintaining a strong SEO presence, hire a digital marketing service to make sure your best side is presented online.

Digital marketing services don’t have to be a confusing maze of technical terms and web design. There are digital marketing companies in Fort Worth ready to help you take your business to the next level; all it takes is a little creative thinking. Ready to get started? Drop us a line today!

Get Higher Rankings and Retain More Customers Using SEO Services

Posted by & filed under Search Engine Optimization.

Nearly 93% of online experiences start with the use of a search engine. The online marketplace is extremely competitive. A business needs to be able to reach the top of search engine ranking lists such as Yahoo, Bing, and Google in order to be found, recognized and used. What does this mean for your business? You need to be using the latest marketing strategies and tactics that SEO services can provide. There is no better way to attract then retain customers while continually growing your customer base.

You Need to Utilize the Services of a Top SEO Firm

Chances are, you are not an SEO expert with years of experience. A lot of businesses make the mistake in thinking that they can just handle their own search engine optimization processes. It takes SEO services provided by an SEO company that is well-versed in the ever-changing world of online, digital marketing. They know how to help your company reach that coveted top spot on a search engine’s first page. This is a challenge for many business owners considering search engines like Google are constantly changing how content is viewed.

Did You Know That Some SEO Can Hurt Your Online Reputation?

That’s right, ineffective SEO harms the online reputation of any business. This is another reason why hiring professionals for SEO services is so important. They know how to accurately handle any type of SEO services you need including PPC advertising, social media marketing, web design services, backlinking, app design, and much more. There are many benefits to using an expert SEO firm that will increase your bottom line while helping you gain and retain more conversions transforming browsing consumers to customers.

SEO Services Save You Time

What is the one thing that you cannot get back no matter how hard you try? Your time. Don’t waste any more time focusing on SEO for your business when you can hire experts in the field that can give you the time you need to actually focus on your business and what you do best. An SEO campaign can be tough to manage if you have never managed one before. It takes a lot of time, time that could be spent focusing on your products and services so you stay on the cutting edge in your industry. An SEO company will handle all of the hard work so you can run your business. The majority of businesses that remain successful have already outsourced their SEO tasks, join their ranks.

SEO Services Define Long-Term Success

Have you ever been asked how success is spelled? The answer is S-E-O s-e-r-v-i-c-e-s. When you seek long-term success, hire a top SEO firm that can put the elements in place to build long-term success for your company online. Immediate traffic to your site is necessary so your company literally blooms with more demands for your products and services. SEO companies know how to increase your profits by setting up successful SEO campaigns that fully meet the requirements of your business.

Do You Really Know Your Target Audience?

Every business should be fully invested in knowing their target audience. However, do you really know the target audience for your business? Brilliant-minded SEO companies are going to do more than just ask you who your target audience is. They are going to actually connect with you so the keywords and content you receive will directly relate to the people you need to attract.

You can depend on a reliable SEO agency to want to bond with you, to learn your business cycles inside and out, to immerse themselves in the life stages of your processes, find out what triggers actions, how consumers use your products, how your business is searched for, and understand if you are reaching out to every customer possible to funnel into your business and cater to them until they convert browsing actions into true sales. The question isn’t, “Should you hire an SEO agency?” The question is, “Why haven’t you already hired an SEO agency?”

The Basics of Link Building

Posted by & filed under Uncategorized.

In the early days of search engine marketing link building was always a hot topic, but somewhere along the line it kind of fell to the wayside. Not that link building is any less relevant today than it was in the early days of search engine marketing, but, it seems that it is just not talked about a lot.

The last few years the buzz in marketing circles has been built primarily around social media marketing, also a very worthy topic, but let us not forget how important link building is to the success of SEO.

For New Comers to SEO

If you are an SEO novice, you may not have gotten the memo on how important it is to “link” to other websites. If your marketing company is not talking about link building, it is time to get another full-service marketing agency on board.

Hyperlinks link pages together that allow search engines to crawl between the pages. Your own website pages are linked together. Other websites can link to your website. High-quality link building is a real art that requires a specialty skill set.

Why Is It So Important?

One of the main goals of an SEO campaign is to raise your website ranking in search engine returns. Link building helps search engines to decide how important your page is and where to rank it. Search engine crawlers are not just reading the content on your page to decide where to rank it, they are also checking to see if the content is authoritative enough to be cited by other sources.
They use an algorithm that considers how many links there are to your page. They are not only looking at the number of links pointing to your website but they are looking at the quality of the websites that are pointing to your website. The more external links there are from what search engines determine are high-quality pages the higher your ranking will be.
While linking is not the only factor, it can be a big factor on where search engines rank your page. Search engines like Google look at external links as a sort of vote of confidence that your website is legitimate.

The Landscape is Forever Changing

The link building environment is always changing which is why it is important that you have trusted digital marketing services on your side that keep up with the constant updates and changes. Choose the best SEO company Fort Worth has to offer to manage your SEO campaign and let them handle your link building needs.

The Benefits of Utilizing Social Media Marketing

Posted by & filed under Social Media.

Marketing is part and parcel of any business, regardless of the size, nature, or location of a business. Small, medium, and big businesses, share one thing in common, which is the need to attract new customers to their brands. With the intense and cut-throat competition in business, it is almost impossible for a company to become a household name without marketing. Even behemoths like Coca Cola, which are already globally identified, still market their products aggressively.

Today, social media marketing is the most preferred form of marketing for many businesses across the globe. Ever since Facebook figured out a way to advertise services and goods through digital marketing, online marketing became the most popular marketing strategy for businesses worldwide.

As a result, marketing through social media became a reality, and today, every social media site has a marketing platform that has several social media marketing benefits. Facebook commands the largest marketing share as two-thirds of marketers recognize it as the most important social platform. This is per a report from the Social Media Marketing Industry. Instagram, YouTube, Whatsapp, LinkedIn, Twitter, and Websites are the other major social media platforms that you can successfully utilize for your business’ marketing strategy.

For your business digital marketing strategy to be a success, there is a lot that needs to be done. You will need to have a website design that can integrate as many social media platforms, besides doing search engine optimization and backlinking. This may be sound alien to you, and you may also not have the time to handle it effectively. Luckily, you can easily seek digital marketing services from an advertising agency near you, to tap into the numerous social media marketing benefits.

An excellent digital marketing company, will expose your business to the following social media marketing benefits

1. Helps You Reach More Customers

By actively managing and improving your social media platforms, you will, in turn, increase the social media presence of your business. This will serve to raise your brand awareness, and more people will interact with your business. Once you get people talking about your company and you start receiving inquiries via social media, it is up to you to convert them into actual clients. An advertising agency will help a company build organic traffic online, and from that point, it is upon the business owner to build on the leads generated by the traffic, and turn them into paying customers. In the modern economy, you will find most companies closing most of their sales on Facebook and Whatsapp, as more clients use social media to seek services and goods.

2. Helps a Business Build Customer-Relationship by Improving Customer Service

As more clients choose social media platforms to communicate their feelings and opinions about a company, a business can easily build rapport by responding to clients, spot-on, on the same platform. Typically, after contacting a business, customers expect a response as soon as possible, mostly within an hour. If your business builds on social media interactions and dedicates a person to cater to all social media inquiries, online customers will be impressed by the prompt customer service. This is an efficient and solid way to build brand loyalty in customers, as it has been noted that customers who receive prompt responses are most likely to buy from the business and come back again.

Improving online customer service will also attract referrals in the form of positive reviews on social media platforms. When a customer is happy and well-satisfied by the services and products of a business, he/she will easily recommend, like, share, and post positive comments on the social media profiles of your business. One positive comment may result in hundreds of new clients, and this will boost the growth of your business significantly, as word of mouth spreads, praising your services and products.

There are many more social media marketing benefits that your business can use to steer growth and command a bigger share in your industry. Given the high commitment of the maiden and sustained efforts required in digital marketing, it is advisable to seek social media marketing services from digital marketers in your area.

5 Reasons You Need a Marketing Company in 2020

Posted by & filed under Search Engine Optimization.

There comes a time when every business realizes it just can’t keep up with its marketing efforts. Whether you’re looking to boost your brand new brand or evolve your company with the times, hiring a marketing company can help you get the edge you need. Explore these 5 reasons for hiring a marketing company in 2020.

1. Old School Marketing isn’t Enough

You may dominate the television and radio markets, but if you aren’t investing in, you’re missing out. 100 billion searches are performed each month on Google alone; your company could be missing out on potential clients if you’re not showing up in the search results. Today’s marketing companies are equipped to handle much more than print media — we do it all.

2. Digital Marketing Companies Keep Current with Trends

It’s the job of today’s marketers to keep up with trends in SEO, social media, web design, and PPC advertising just as much as traditional marketing. Digital marketing trends change so quickly and frequently that it’s hard for just one business owner to keep up. A marketing company handles each aspect of your digital marketing to help you build organic traffic and keep ranking even with all the changes.

3. Social Media Needs a Certain Touch

Social media marketing is more than just sharing videos and pictures on Facebook. Nearly 95% of B2B marketing utilizes LinkedIn as part of their content strategy, which means that if you’re not using the platform effectively, you’re missing out. Creating a plan and then following through with that plan will not only help you find clients – it can also help you connect to future partnerships that can grow your business.

4. Grow Your Paid and Organic Results

Almost all online experiences start with a search engine. Whether you’re aiming to target potential business through paid advertising or with organic results, you need to know the rules to be able to grow. There are a lot of tips and tricks in the industry that a digital marketing company is sure to know. Working with those companies will help you get a leg up on the competition without breaking your brain.

5. You Need a Website that’s Beautiful and Functional

Often overlooked, your website is one of the most important representations of your business in today’s digital climate. However, website design isn’t just about putting your brand out there – it’s also making sure you have a website that ranks well for SEO. A marketing company will help you promote the while also building you a website that is smart for online rankings.

The beauty of working with a marketing company is that everything is tailored for your success. Not every type of marketing is perfect for every business. Let us work with you to develop a strategy that takes your business to the next level in 2020. Reach out today to get started.

Traditional vs. Digital Marketing: 5 Things You Need To Know

Posted by & filed under Uncategorized, Branding.

43% of global marketers have embraced digital marketing. In fact, half the budget of roughly 50% of these marketers goes to digital marketing, according to a Global Digital Outlook study conducted from 2017-2018. For your business to stay ahead of competitors, digital marketing service is something you need to seriously consider. But what is digital marketing?

Digital Marketing

If you have always wondered, “What is digital marketing?” you should know that the term refers to the promotion of services and/or goods using the internet. We are now living in the digital age, in which people around the world spend a considerable amount of time using digital platforms. This has drawn the attention of savvy business people today who can’t help but leverage the popularity of these platforms. Marketing entails connecting with clients at the right time and right place. Now that there are many customers online, digital marketing services can be of great help to your business.

From service providers to app developers, digital marketing services come with tons of advantages. Now that you already know what is digital marketing, keep reading to learn about its benefits.

1. Wallet-Friendly

Advertising and marketing costs are among the biggest expenses that come with running a business. Sure, big corporates have no qualms with spending top-dollar for their advertisement and marketing needs. But when it comes to smaller businesses, this is usually an uphill task that can cause financial difficulties. Fortunately, marketing through social media, for example, can help scale down marketing expenses. This means that you will create the needed marketing impact at a fraction of the cost.

An email marketing service provider can help you send direct or transactional emails to hundreds of clients. Considering that this will only cost a few bucks, digital marketing helps save money that can address other expenses. Remember that reducing operating costs is a big plus in today’s harsh economy.

2. Great Return on Investment

When in business, nothing is more important than getting the best ROI (Return On Investment). This is what digital marketing does best, given that a small investment will come with a generous return. Social media and email marketing campaigns are affordable, but the same cannot be said about traditional marketing.

3. Simple To Measure

Truth be told, evaluating the efficacy of traditional marketing methods means waiting for weeks, if not months. However, you’re able to know how an ad is faring on at the click of a button with digital marketing. Email marketing, for instance, paints a clear picture of how many emails got delivered and read. With such data, you have all you need to know about conversion rates.

4. Easily Adjustable

Knowing how a digital ad is performing helps in figuring out the way forward. You’re likely to invest more in an ad that delivers excellent conversion rates. On the flip side, an advert with dismal performance can easily be adjusted or even stopped.

Things are more rigid with traditional marketing, where tons of paperwork have to be signed. What is more, the majority of the agreements are on a medium to long-term basis. Although a marketing campaign might be on a downward spiral, you’ll have to wait for the agreed-upon period to expire. Such a situation will mean that your hard-earned money will have gone down the drain.

5. Brand Development

Digital platforms have what it takes to build your company’s reputation and brand. Social media pages, blogs with quality articles and top-notch websites help develop brands. What is more, digital marketing comes with sharing features that make multiple followers learn about your brand. This multiplier effect means that even people who are far away learn about your products or services. Increased brand visibility, in the end, boils down to increased sales.

Summing Up

What is digital marketing, and does my business really need it? This is a question that crosses the minds of many business owners across the world. Now that you already know what digital marketing is, your answer should be an emphatic yes! Business competition in the 21st century is nothing short of cutthroat and giving your marketing campaign a boost is prudent. You can never go wrong with digital marketing — the above reasons are enough evidence.

The Many Benefits of SEO Services

Posted by & filed under Uncategorized.

Everyone knows just how important a website is for their business, but not everyone has caught on to how important search engine optimization, or SEO, is for their success. Blogs that utilize search engine optimization usually see increased organic traffic compared to those who don’t utilize optimized content. It has been discovered that businesses with a blog that receive 16 blog posts per month see 3.5 times more visitors to their site compared with businesses that post four or fewer blog updates per month.

Knowing how important blogs and SEO content are, it’s a wonder why many companies neglect to optimize their content as they should. One reason could be time. Producing blogs is time-consuming, especially when there are core operations to worry about. Another reason is a lack of knowledge, as SEO can be a confusing concept to execute. This is where companies can benefit from choosing an SEO firm to handle their blogs and content. The benefits are numerous, as we see below.

Efficiency

Businessowners spend countless hours tending to the needs of their business. Although SEO content is important, other priority tasks might put optimization on the back burner. Choosing an SEO firm can allow your business to thrive both online and offline. Professionals provide fresh content that will help to drive organic traffic to your site and convert leads into customers. This allows you to spend time focusing on other aspects of your business while still receiving relevant content optimized for search.

Cost Savings

When you consider other ways to market your business, your wallet takes a hit. Internet marketing is significantly cheaper and is more effective than traditional forms of advertising. Television and radio marketing cost a pretty penny, while print ads don’t come cheap. Moreover, digital advertising and organic search engine marketing often provides better results in a tech-driven world. In other words, you’ll get more for your money. The maximum number of people will be reached and minimum resources will be wasted in this process.

Expertise

When choosing an SEO firm to handle your content for your business, you are hiring a knowledgeable professional. Your SEO provider has devoted ample time to their training, meaning that they’re far more knowledgeable about the newest trends (and outdated techniques). They are there to provide what you need, so you can be sure that you getting the best service to provide the best results for your business. This not only helps drive more traffic to your website, but it gives you the upper hand when it comes to competing with other similar websites or businesses. New and relevant information can help your search results skyrocket.

Results

The purpose of hiring an individual or a company is so that they can produce results. When choosing an SEO firm to handle your web presence, you shouldn’t be guaranteed any specific results. For example, a quality SEO firm will not make claims about getting your site to show up on page one of Google search results within a particular amount of time. However, they will have to know-how to prove to you over time that these techniques can work wonders. Many firms are equipped with the necessary tools needed to provide exactly what you are looking for within your budgeted allotment. They can develop a plan an implement it faster than you can research all the information surrounding seo content.

It goes without saying that SEO is an important part of any marketing strategy. But knowing how to utilize SEO techniques properly is essential. Shop around and research companies to find the one that can provide the best results. With properly optimized content, you can achieve the results you want with your website.

New 2020 SEO Tactics Dominate Social Media

Posted by & filed under Uncategorized.

2020 holds much potential for business owners who want to improve their social media marketing. Such a fast-paced, ever-evolving, and swiftly growing platform as social media requires that your business stays on top of trends and changes. This can be a daunting task, especially if you do not have marketing experts as part of your team. It takes more than just making posts on social media platforms to fully dominate social media marketing. You need the services offered by a digital marketing company that can custom tailor a social media marketing plan just for you.

Keep Customers Engaged

Currently, there are over 3.3 billion active users online across the globe. What better way to generate interactions with those users than social media? A comprehensive strategy, creativity, the correct tools and partnership with a social media marketing company all ensure that you are able to take advantage of the social media phenomenon. What business doesn’t want to improve their brand image and become even more successful?

The whole point to using social media is to keep your customers engaged. There are many social media marketing benefits that can help your business stay ahead of competitors. This includes using recommended social media marketing trends on top platforms to connect with target audiences, introduce new features, communicate, and share content with other users, family, and friends.

Do You Know Which Social Platform Is the Best?

Keeping your business operational on a daily basis takes time. Do you have enough time in your busy schedule to keep up with social media? Do your employees have enough time or expertise? It takes more than just adding posts on social media. Furthermore, do you know which platforms would truly benefit your business? Social media marketing specialists do.

Per the Social Media Marketing Industry Report, two-thirds of marketers stated that Facebook is the most significant social platform. Marketing experts know how to use social media SEO to propel your business so you stay active on top platforms used by your customers as well as a plethora of potential customers. Your marketing will reach new heights when geared to include online platforms in 2020.

It Pays to Listen

Social selling and lead generation are both integral aspects when it comes to gaining more customers using online platforms. Social listening can help further both aspects when it comes to SMM. Social listening tools can be implemented for you that help find potential prospects across many sites for social media. Consider this to be a tool that locates people asking about your industry so you can effectively nurture leads into paying prospects and convert them to loyal customers.

Complete Social Media Strategies with Live Video

Live video content still dominates. It fits perfectly on any online platform, but not without a video marketing strategy. More platforms and devices are supporting video formats, especially live video. In 2019 alone over 3.5 billion live broadcasts were seen on Facebook since 2016. What live video does for your business is to provide an element of trustworthiness to the public. More relevance is expressed for your brand which only puts you in a better light when it comes to increasing your customer base.

Provide a Meaningful Experience

There is a real need for meaningful content experiences. As a marketer, this means it is time to refocus and create content that is more engaging with an evocative experience for your target audience. Video format is king when it comes to social media platforms and connecting with interests and emotions of viewers is the royal decree.

Social Media Success Does Not Happen Over Night

It takes a lot of hard work and expertise when it comes to launching a successful social media campaign for your business. Marketing specialists will work incredibly hard and have the experience needed to ensure the proper utilization of online platforms. Let the experts handle your marketing online so you get started strong and stay in the lead.

SEO Mistakes to Stop Making in 2020

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With a new year right around the corner, many businesses are feeling empowered to fine-tune their focus on marketing. By having the courage to make some much-needed changes, you may find yourself in an excellent position to succeed in 2020. Conversely, if you’re relying on outdated or ineffective SEO techniques, you could really be holding yourself back.

Of course, you’ll need to address search engine optimization, or SEO, when coming up with a viable strategy. But you’ll want to avoid the following mistakes when executing that strategy in the coming year. Otherwise, you might end up taking a big step backward with your business.

Focusing Only on Onsite SEO

Search engine optimization can be performed both on your own website and in other spaces online. Onsite and offsite SEO essentially work in-tandem to strengthen your authority on the web. In other words, you really do need both. While you certainly do need to optimize your own site, that can’t be the end of your efforts. You’ll also need to look at link building and other offsite techniques to ensure that you have a strong backlink profile and that your domain authority continues to rise. If you don’t, you’ll be missing some major pieces of the ranking puzzle.

Using Outdated SEO Techniques

This should go without saying, but you should no longer be using SEO techniques that are antiquated, ineffective, or essentially outlawed by Google. Some SEO services promise to give their clients desirable results through any means necessary — but if you don’t know that those tactics aren’t on the up-and-up, you might realize too late that you’ve done real damage to your brand online. Make sure that you — and any company you’ve hired to provide digital marketing help — are using the best practices for SEO. Simply put, methods like keyword stuffing, the use of link directories, purchased links, and more should be retired for good.

DIYing Your Online Marketing Strategy

Search engine optimization is ever-evolving — and notoriously complex. While you think it might make fiscal sense to take this task on yourself, this decision may end up costing you more in the long run. If you make a poor SEO choice, you’ll likely need to hire an expert to fix it. And in the meantime, you could lose out on leads and potential customers. At best, you’ll experience a sharp decrease in website traffic; at worst, Google might decide to eliminate your site from search results altogether. And since Google receives over 100 billion searches each month, that could have huge consequences. Essentially, SEO isn’t something you’ll want to figure out through trial and error. It’s much more efficient and cost-effective to hire a firm that’s totally devoted to your SEO success. With your time freed up and your SEO results improved, 2020 could become a huge year for your business.

By avoiding these big mistakes in the coming year, you’ll set yourself up for success. For more information on how we can help take your organization to the next level in 2020, please contact us today.