Posts By: Chris Wielinski

Maximizing Your Online Presence in Dallas: Advanced SEO Strategies

Posted by & filed under Search Engine Optimization.

In the bustling digital landscape of Dallas, establishing a robust online presence is more crucial than ever. For businesses vying for visibility, it’s not just about being online but about being found. That’s where advanced SEO strategies come into play. As a leading digital marketing agency in Grapevine, TX, Think Cre8tive understands the nuances of the Dallas market and the tactics that can make your business stand out. Let’s dive into how you can leverage sophisticated Dallas SEO strategies to elevate your online presence.

Understanding the Dallas Digital Market

Before you start implementing SEO strategies, it’s important to understand the digital environment of Dallas. This city is a melting pot of industries, from tech startups to traditional businesses, each vying for attention in the online space. The key is to identify your niche within this diverse ecosystem and target your SEO efforts accordingly.

Local SEO: The Cornerstone of Your Strategy

For any Dallas-based business, local SEO should be the cornerstone of your strategy. This involves optimizing your website and online content to appear in local search results. Key tactics include:

  1. Google My Business Optimization: Ensure your business is listed and accurately represented on Google My Business. This enhances visibility in Google Maps and local search results.
  2. Local Keywords: Incorporate location-specific keywords such as “Dallas” alongside your main keywords to attract a local audience.
  3. Local Link Building: Foster relationships with other Dallas-based websites and businesses for local link building. Local directories, community events, and sponsorships are great avenues for this.

Advanced Keyword Research

Going beyond basic keywords, advanced research involves understanding the specific terms and phrases your Dallas audience uses. Tools like Google Keyword Planner and SEMrush can provide insights into local search trends. Tailor your content to these findings to ensure it resonates with your target audience.

Mobile Optimization: A Necessity

With the increasing use of smartphones for searches, having a mobile-optimized website is non-negotiable. This means fast loading times, responsive design, and easy navigation on smaller screens. Google’s mobile-first indexing makes this even more crucial for ranking.

High-Quality Content with a Local Flavor

Content is king in SEO, and for Dallas businesses, this means creating high-quality, locally relevant content. Share stories about your business’s involvement in the Dallas community, write about local events or issues, and ensure your content provides value to your local audience.

Technical SEO: The Backbone of Your Website

Technical SEO involves optimizing the backend of your website to improve its ranking. This includes improving site speed, ensuring secure connections (HTTPS), creating an XML sitemap, and optimizing your site’s architecture for easy crawling and indexing by search engines.

Social Media Integration

Integrate your SEO strategy with social media. Utilize platforms popular in Dallas to increase your online visibility, engage with your audience, and drive traffic to your website. Consistency across all platforms is key.

Analyzing and Adapting

Finally, SEO is not a set-it-and-forget-it strategy. Use analytics tools to regularly monitor your website’s performance. Analyze what’s working and what’s not, and be ready to adapt your strategies as the market and search engine algorithms evolve.

In conclusion, by adopting these advanced SEO strategies tailored for the Dallas market, businesses can significantly enhance their online visibility. At Think Cre8tive, we specialize in crafting bespoke SEO solutions that resonate with the Dallas audience. Embrace these tactics and watch your business grow in the digital sphere of this vibrant city.

Think Cre8tive Receives 2021 Best Advertising Agency Award

Posted by & filed under News.

FOR IMMEDIATE RELEASE

Think Cre8tive Receives 2021 Best of Keller Award

Keller Award Program Honors the Achievement

KELLER May 3, 2021 — Think Cre8tive has been selected for the 2021 Best of Keller Award in the Advertising Agency category by the Keller Award Program.

Each year, the Keller Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Keller area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2021 Keller Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Keller Award Program and data provided by third parties.

About Keller Award Program

The Keller Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Keller area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Keller Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Keller Award Program

CONTACT:
Keller Award Program
Email: PublicRelations@2021-company-top-information.org
URL: https://www.2021-company-top-information.org

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Think Cre8tive Ranked Best Marketing and Advertising Agency in Fort Worth by Digital.com

Posted by & filed under News.

PRESS RELEASE

Think Cre8tive Ranked Best Marketing and Advertising Agency in Fort Worth by Digital.com

The agency was highlighted among the top firms with flexible service offerings for digital marketing, ad design, market research, and more.

FORT WORTH, TEXAS – Digital.com, a leading independent review website for small business online tools, products, and services, has named Think Cre8tive among the best marketing and advertising agencies in Fort Worth. Researchers evaluated the top-rated firms based on multiple service lines, the size of each firm, and industry focus. 

Think Cre8tive and other top agencies were required to offer a variety of services for clients that need to scale as they grow. The study also examined large agencies for clients that need quick turnaround for national campaigns and small firms for more personalized services. Experts at Digital.com recommend companies that can demonstrate broad industry knowledge and special practice areas, such as healthcare, education, and business.

Researchers at Digital.com conducted a 40-hour assessment of over 71 companies across the city. To access the complete list of best advertising and marketing agencies, please visit httpss://digital.com/advertising-and-marketing-agencies/fort-worth/. 

ABOUT THINK CRE8TIVE
Think Cre8tive is a full-service advertising, marketing, and design agency located in Grapevine. Think Cre8tive provides comprehensive campaigns utilizing multiple mediums: search engine marketing, social media, television, radio, billboards, and digital media. Think Cre8tive also provides campaign strategy, detailed analytics, and return on investment (ROI) reports with each campaign.

From small local businesses to large international corporations, its team has been creating and executing digital marketing campaigns, websites, mobile apps, and other services for clients all across the map since 2011. Those clients include United Way, Tactical Fleet, Baja Restaurants, Bruce Lowrie Chevrolet, Reeder Distributors, Clients First Landscape Solutions, Holmes Builders, and others.

ABOUT DIGITAL.COM
Digital.com reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and is formerly known as Review Squirrel. To learn more, visit httpss://digital.com/. 

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Think Cre8tive Receives 2020 Best Advertising Agency Award

Posted by & filed under News.

FOR IMMEDIATE RELEASE

Think Cre8tive Receives 2020 Best of Keller Award

Keller Award Program Honors the Achievement

KELLER June 29, 2020 — Think Cre8tive has been selected for the 2020 Best of Keller Award in the Advertising Agency category by the Keller Award Program.

Each year, the Keller Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Keller area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2020 Keller Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Keller Award Program and data provided by third parties.

About Keller Award Program

The Keller Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Keller area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Keller Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Keller Award Program

CONTACT:
Keller Award Program
Email: PublicRelations@2020community-bestof-advisory.com
URL: https://www.2020community-bestof-advisory.com

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5 Mistakes Companies Make When Creating Their Websites

Posted by & filed under Website Design.

Each month, Google rakes in 100 billion searches. Searches like this are what millions of Americans use to find businesses online — and nearly 93% of all online experiences begin with a search. If you currently own a business, searches like this can be beneficial for you… but only if you’re able to keep people interested once they click on your website.

Website design is incredibly important, but many businesses either overlook or underutilize it. Through the use of visual assets and intuitive design, you can use the traffic garnered from searches and create new customers. However, there are many common mistakes that businesses make when it comes to web design. These mistakes can end up costing then potential customers. To help you avoid making these mistakes yourself, here are five of the most common mistakes businesses make and how you can avoid them.

1. Under-Planning

No business is able to run without a carefully crafted business plan and the same is true for your company’s website. From the very beginning, you need to have a plan for marketing your website online while also taking care to construct your website with both originality and credibility. This means utilizing web design services that can customize your website for improved quality and search engine rankings. You want to design a website that is both aesthetically pleasing and geared towards usability so that visitors will enjoy their time on your site.

2. Lack of Visual Assets

Visual assets are another important factor when it comes to constructing your website. You want your website to be a good first introduction to your company. Low-quality images and early-2000s-style interfaces are not going to do it. Professional web design services know how to utilize visual assets and high-quality imagery to create a visually pleasing site. Without these visual assets, you can risk visitors becoming turned off buy a bland and boring page. Furthermore, high-quality assets can help promote a more professional appearance to your website, allowing you to increase your credibility and appeal.

3. Forgetting SEO

SEO — or search engine optimization — is another highly important step that many businesses overlook. Regardless of how good your website looks, without SEO, you’ll make your page harder for customers to find. Because online searches are one of the top ways potential customers find businesses, this can seriously impact your ability to draw in new clients. An SEO expert can help you increase the discoverability of your site by building the optimization into the design. Without the knowledge of how to do this correctly, you can risk losing out on customers and falling behind the competition.

4. Omitting a Blog

Adding a blog to your website is another thing many companies overlook. However, it is a good way to differentiate you from competitors and personalize your website further. It also gives you a chance to engage with customers and keep them up-to-date with the latest happenings in your field. For instance, if you run a home improvement business you might wish to update your blog with style trends and information on the home improvement process. Some businesses can benefit from hiring an outside writer to help them manage their blogs and ensure that they can produce high-quality content regularly.

5. Unintuitive Design

Lastly, the design of your website needs to be intuitive and user-friendly. If visitors have to spend long amounts of time searching for information that should be easily available, they will most likely become frustrated and turn somewhere else (most likely, a competitor). To prevent this, a website design company can help create a website that is easy to navigate while still being aesthetically pleasing and optimized for search engines.

If your company’s website is falling behind and you would like to improve its ability to bring in customers, consider partnering with a web design company who got to help you get a leg up on your competitors online. While it may seem like a small step, overall it can help increase business and customer engagement, something every business should be eager for.

4 Things To Consider When Launching Your Business Online

Posted by & filed under Website Design.

Now more than ever, it’s important that small business owners understand that their online presence truly matters. While many people are unable to or feel uncomfortable shopping for certain items in person, they feel no such thing about shopping online. Therefore, business owners who previously conducted their sales within brick and mortar stores are being forced to move online.

But it’s one thing to have a website; it’s another thing entirely to have a good website that will actually please shoppers. Right now, it’s believed that around 93% of all online experiences start with a search engine. But just because an experience starts online doesn’t mean that it lasts in any way. If a website is unattractive, difficult to navigate, or poorly made, users will move on. It’s important that small business owners understand that they have competition. Few products or services are truly original, and if one business has a website that is easier to use or understand than others, they move on to that one.

All of this means that a lot of people find themselves working to make their websites as appealing as possible. But however much you work on your site, if it’s difficult for you to accomplish what you want, you’ll need to consider working with professional web design services. But what should you prioritize when creating your website and online presence in general? Let’s look into the elements of launching your business’s brand online below.

1. Creating An Attractive Website

It’s incredibly important that you work with the right web design services provider when planning your website, and in general your online brand. This is because it’s hugely important that your business’s website matches your overall brand. The website needs to be modern and aesthetically representative of what you want your business to be. Think about everything from the color to the fonts used, because all of this will affect the overall impression your website leaves with visitors.

2. Using Social Media

Some of the companies that offer web design services also offer social media tips. The reason why social media is so important to businesses today is that it’s the main way in which businesses interact with regular users. Think about how easy it is to interact with a major corporation today, simply by moving online. You can create an entire personality for your brand by using social media. Not only is this an important part of marketing, it’s also an important part of creating an online identity in general, and receiving feedback from clients and customers.

3. Utilizing SEO

SEO, or search engine optimization, is just as important as creating an attractive identity through web design services and social media. Essentially, SEO ensures that your business is one of the first results to show up in a search engine. But it can be difficult to navigate on your own at first, which is why it’s important for you to work with a professional digital marketing company in order to ensure that your business is the first thing that people encounter once they begin their searches online.

4. Strengthening Mobile Capabilities

It’s not enough for you to be prominent online when people are using their computers to search. You also need your website to be easily accessible when they search through their tablets and smartphones. Therefore, you should do what you can to make your website as mobile-friendly as possible. A lot of websites fail when people attempt to access them through mobile devices, and as many people shop online when they’re out and about, this could result in you losing a surprising number of customers. Don’t let this opportunity slip through your fingers.

Now that you’ve learned a few tips about making your website as prominent and easy to navigate as possible, you can move on with a much better idea of how to transition your business online. Shipping items that were once sold in person, and relying upon online stores to facilitate business that was done in brick and mortar stores, may be tricky at first. But once you make this transition, your business will be appealing to a much broader audience, and ultimately your future as a business owner will be assured.

7 Mistakes to Avoid When Hiring a Marketing Firm

Posted by & filed under Uncategorized.

Finding the right digital marketing services is a huge step in the right direction. You can boost your business’s growth through better brand awareness, lead generation, sales, and customer retention. However, hiring the wrong digital ad and marketing firm can be a nightmare.

It’s easy to make mistakes while outsourcing the marketing services, especially when you skimp out on your research. Here are six common pitfalls that you need to avoid when searching for “marketing firms near me.”

1. Falling for Fancy Presentations

Some digital marketing firms create unrealistic expectations through shiny packages used to pitch to potential clients. The marketers usually layer the fancy “SEO audit” gimmicks with a “secret sauce” pitch. Don’t fall for the smoke and mirrors. There is no short-cut search engine optimization. It is a culmination of hard work, time, and patience.

2. Working with Marketing Agencies Without a Defined Plan

It is important to ask for a detailed plan with all the marketing goals outlined. Carry out enough research within your company to set clear goals and expectations for the marketing firm. You don’t want to sign up for services that you do not require. Always ask for a written service agreement stipulating all terms and conditions of the contract.

3. Disregarding the Company’s Experience

Organic marketing may take years to master, with most experts regarding it as an art. You may need to choose a company with a proven track record. Ask to see past case studies within your industry. Find out how the company helped them achieve their goals. Rookie mistakes can be costly and can negatively impact your brand image.

4. Choosing the Cheapest Digital Marketing Services

Be wary of results for “online marketing firms near me” that quote extremely low prices — way below the industry average. In the quest to achieve the targeted ROI, the cheap SEO agencies tend to turn to black-hat techniques such as paid links and keyword-stuffed content. It may result in penalties and damage to your business reputation. Remember, in business, you will always get the quality of service you pay for.

5. Focusing Only on Local Firms

While it is tempting just to Google “marketing firms near me” and choose the top-listed agency, it may not always be the wisest idea. The beauty of technology is that it allows firms to offer digital marketing services from any part of the world. You do not have to sell yourself short by fixating your mind on only local agencies.

6. Not Choosing a Full-Service Marketing Agency

Some digital marketing firms today only specialize in one area. The specialization can be on SEO, social media marketing, PPC advertisement, or perhaps web design services. While it may be perfect for their business model, it may not be right for you. All the facets of the digital marketing space are vital in creating an effective long-term strategy.

7. Not Following Up on References

Client testimonials on marketing firms near you can reveal the strengths and weaknesses of individual firms. Ask for references to past clients and follow up. Ensure you get to know their experiences, level of satisfaction, and the results delivered.

Outsourcing your marketing services can often prove to be the best route for business growth and success. Avoiding these seven mistakes can place you in the right trajectory to increased revenue.

7 Top Benefits of Outsourcing Marketing Services

Posted by & filed under Inbound Marketing.

Successfully marketing a brand may demand a lot of time and patience. Small business and start-up owners tend to wear many hats, eventually neglecting the marketing aspects of their operations. Eventually, some come to the painful realization that the sector is a key pillar to the success of their enterprises when the damage has already been done.

Outsourcing marketing services has now become a common practice for small and large brands. It is a smart move that enables businesses to tap on the skills of a talented pool of experts. Here are seven benefits outsourcing digital marketing services.

1. Access to the Latest Technology

Most marketing departments are usually cash and technology-starved. Others work with a mixed assortment of non-compatible tools. With thousands of tools available, it may be challenging to choose the right technology for your marketing campaigns. Data-centric marketing agencies invest in the latest software to craft and implement your strategies.

2. A Pool of Experts at Your Disposal

Hiring a qualified in-house marketing team can be an expensive, time-consuming endeavor. Hiring a digital marketing and advertising agency can grant you access to top talent to visualize, create, and implement your plan. SEO, social media marketing, PPC advertising, email marketing, website design can easily overwhelm your in-house marketing staff.

3. Keeping up With Industry Trends

The digital marketing landscape is ever-changing, with more algorithms and software launched to ease your brand-building process. Social media has taken center-stage, with nearly a third of marketers stating that Facebook is their most important social platform. Marketing firms are constantly improving on techniques and strategies to better serve their clients. Stay attuned to the latest trends by subcontracting marketing services to a reliable agency.

4. Assured ROI

A full-service marketing agency has to continuously prove their worth by delivering on the potential goals agreed-or you may have to pull the plug on their retainer. The result is that you get a marketing partner that is interested and invested in your success. It may translate to better outcomes for your company.

5. Fresh Insight and Perspective

It is relatively easy for in-house marketing teams to become complacent, especially when office politics come into play. You end up falling into a marketing rut, stuck with outdated, non-performing strategies. Outsourcing marketing services can bring in new and innovative ideas to spruce up your marketing campaigns. Consistency is key in creating a successful brand.

6. Less Time Consuming

Coming up with a robust in-house marketing unit is a slow process, involving hiring and re-training the new employees. With the average employee moving out of their current employment after every 2.8 years, it can be quite disruptive. A marketing agency will hit the ground running, with the experts tackling issues with your strategies immediately.

7. Increased Efficiency

An external marketing company can help augment the efforts of your in-house team. Your staff can focus on the core of your business and activities that generate the most impact. Besides, you do not have to worry about shortages in staffing during annual leaves or layoffs.

Whether as a small or large brand, digital marketing is an essential ingredient in the success of your business. Outsourcing marketing services can help streamline operations in your in-house department, increasing efficiency. Think Cre8tive is a digital ad and marketing agency in Fort Worth that can transform your current marketing efforts.

Digital Marketing: Why Your Business Needs It

Posted by & filed under Branding.

As times change, so do your business practices. You should invest in digital marketing help to make your business more relevant to your online customers. Even if you are only using digital marketing to reach out to your customers on your website, you can use SEO services to make your company more well-known and to help retain the attention of your would-be customers.

Digital marketing: why is it so important to helping your company succeed? When you do the right things to make your company more relevant, you can get more customers, retain the customers you do have, and make your business easier to find and use online.

Your Business Must be Reachable Online

Did you know that most people go online and use a search engine to do so? Nearly 95% of online users will look for products, services, or even websites using a search engine, so you need to make sure your business is reachable and discoverable. You can use pay per click advertising to make your business more easily found, or you can rely on the services of digital marketing help to make your website easier to navigate or find.

You Have to Be Competitive

In order to be competitive with the rest of the businesses who have a strong online presence, you have to use social media tips and social media SEO tips and blogs. These are presented to you by your digital marketing help team.

You can have a custom plan created by your website design team and social media experts to make your experience most successful. Whether you need help making your social media platforms more exciting and user-friendly or you need someone to manage your website, your digital marketing help team will be there to give you the assistance you need.

You Lose Money Without Help

Basically, you cannot afford to forego digital marketing help. Without this type of assistance, your website can rank too far down in search engine results to be relevant to customers, you can lose customers who prefer to shop online, and you can miss out on the large piece of marketing pie you are owed.

If you want your company to succeed in the best of ways, don’t ignore the importance of digital marketing help. The right specialists will be there for you and make your experience most successful in the right ways.

Is PPC Still A Thing?

Posted by & filed under Uncategorized.

You likely have heard all about how organic traffic is the best, but how do you get to the point where your traffic is organic? PPC that is how. Pay per click advertising is still very much alive and well, and still a necessity.

PPC advertising is an excellent bridge between getting started and getting to the point of regular organic flow. PPC is a must when you first launch your website.

What is Pay Per Click?

Pay per click advertising is a way to drive traffic to your website. Your website is advertised on other websites, and you pay a fee to the other website owner every time someone clicks on your ad and navigates to your website.

The fee structure can vary. It is an easy way to drive traffic to a new website from a well-established website. It is worth the small investment to get your website shared among a target audience.

In the early days of internet marketing, PPC found its footing. It was one of the most powerful tools available in the early days. Today, it has not lost its steam. It is still one of the best ways to get traffic to a new website.

Your marketing strategy should include a PPC campaign that draws attention to your website and builds a strong foundation for other marketing strategies.

Why Is It a Good Option?

PPC is a great tool for driving traffic but that is not its only function. It can help lend credibility to your website as well. When visitors are at a site that they have a trusted relationship with, they assume that if that site is connecting to your site, then your site is equally trustworthy.

Of course, it can also help to establish your authority in your field. Connecting with the best SEO services Fort Worth has to offer can ensure that your PPC campaign is a success and you benefit from all the value that it has to offer.

If driving traffic to your website is your goal, and it should be then a strong PPC program is a way to get started. All you need is the right support to pull together a winning strategy. Pay per click should always be a part of your marketing arsenal, especially during the launch phase. Learn more about PPC and how it can help to build a strong internet presence for your business.