From the CMO's desk to award-winning global recognition in under three years.

AgriTech · Drone Technology · FranchiseDFW, Texas · national franchise networkacuspray.com

AcuSpray is a pioneer in precision agriculture — drone spray services, drone insurance, and equipment sales — with a growing franchise network across the U.S. What makes this case study unique: Chris Wielinski, Think Cre8tive's Managing Partner, serves as AcuSpray's Chief Marketing Officer, bringing the full weight of the agency in-house. In under three years, that hands-on leadership helped transform AcuSpray from a regional operator into an internationally award-winning leader in precision farming.

AgriNext Award · Dubai 2024 · Excellence in Agricultural DronesTop Precision Farming Solution Provider 2023 · Agri-Business Review

Services Provided

The full engine behind AcuSpray.

Brand Strategy & Marketing Leadership (CMO)

Multiple Website Design & Development

Search Engine Optimization

PR & Media Relations

Award Submissions & Recognition Strategy

Franchise Marketing Support

Digital Ecosystem Architecture

CRM & Lead Management

Content Strategy & Creation

Trade Show & Event Marketing

Competitive Analysis & Positioning

The Challenge

Marketing a category that barely existed five years ago.

AcuSpray operates in commercial drone spray services for agriculture, turf, and conservation — an emerging category where marketing must educate before it can sell.

Market education: most prospects have never heard of drone spraying.

Credibility in an emerging space where trust is everything.

Four distinct business lines, each needing its own approach and audience.

Franchise growth requiring both corporate and franchisee-level marketing.

A national — and now international — scope to scale into.

The Approach

An owner-operator CMO building the category leader.

Brand positioning: becoming the industry leader

Chris built and executed a strategy to make AcuSpray synonymous with precision-agriculture drones.

Messaging positioning AcuSpray as transforming agriculture, turf, and conservation

A brand identity conveying precision (accuracy) and action (spray)

Thought-leadership content establishing the authoritative voice in the space

PR campaigns that secured international recognition

Multiple websites for multiple business lines

We designed and developed web properties to serve AcuSpray's diverse operations.

acuspray.com — flagship for services, franchising, equipment, and brand story

Additional properties supporting specific lines and franchise operations

SEO architecture optimized for emerging-market keywords

Lead funnels tailored to farmers, golf courses, municipalities, and franchisees

Award-winning PR & recognition

A deliberate strategy to establish credibility through third-party recognition.

AgriNext Award, Dubai 2024 — Excellence in Agricultural Drones

Top Precision Farming Solution Provider 2023 — Agri-Business Review

Strategic submissions to the most credible industry publications

Press distributed via national and international wire services

Franchise marketing infrastructure

As AcuSpray scales through franchising, we built the marketing to support growth.

Franchise-opportunity marketing with dedicated landing pages and funnels

Franchisee support materials and local marketing templates

Brand-consistency guidelines and FDD-compliant materials

The Results

Regional operator to internationally recognized leader.

Industry recognition

Dubai 2024

AgriNext Award

Excellence in Agricultural Drones

2023

Top Precision Farming Provider

Agri-Business Review

International

Press coverage

European Business Magazine · Morningstar · AccessWire

Ecosystem & growth

Multiple

Websites built & managed

4 lines

Lead funnels

services · insurance · equipment · franchising

< 3 yrs

To category leadership

What Makes This Different

This is the most deeply integrated partnership in our portfolio. Chris Wielinski is not an outside consultant — he is the CMO. He attends board meetings, manages budgets, and made a significant personal investment in the company. He's been there for the highs of winning international awards in Dubai and the lows of cash-flow challenges that come with scaling a startup. In under three years, AcuSpray went from a regional drone-spray service to an internationally award-winning leader — the power of marketing led by someone who is not just a strategist, but an owner.