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Automotive · Marketing Agency

We don't sell impressions.
We sell vehicles. Yours.

Most dealer agencies hand you a 40-page report and a higher ad bill. We do something dealers actually want: connect spend to sold units, fix what's broken before we add to it, and put senior people on your account. We're car-obsessed and we've spent 15 years on the agency side of this category. Eleven straight years of Best DFW Agency wins. One senior strategist on every engagement.

Netty Award winner · TacticalFleet.com
Web Excellence Award winner · Automotive website design
Web Excellence Award winner · Automotive website development
Units sold (MTD)
2,648+22%
Cost / VDP view
$0.42−31%
Inventory health● Live feed
2017 Ferrari 488 GTB
Ranked #2
847 views
2023 F-150 Lariat
Ranked #1
1,204 views
2024 GMC Denali HD
Ranked #4
612 views
2026 Bentley Continental GT Speed
Ranked #3
498 views
Current Channels for Automotive
Google SearchVLAsPerformance MaxMetaYouTube/CTVProgrammaticRetargeting
· Ford · GM · Stellantis · Toyota · Honda · BMW · Bentley · Lexus · 25+ Brands ·
Certified
OEM
Approved
Co-op compliant
across every major brand
15 yrs
Working with dealers
11×
Best DFW Agency · consecutive years
42
Dealer rooftops served
$10M
Annual dealer media managed
Why this exists

Three things every dealer GM says
about their agency, eventually.

We've heard them all. Not because we've worked inside a dealership, but because we've spent over a decade across the table from dealer marketing agencies. We're car people first — we live this category — and we've seen exactly how reports get dressed up to hide what spend is actually doing.

So we do the opposite. We shoot it straight. No vanity charts, no channel-name laundering, no agency-speak. If a campaign isn't moving units, we say so. If the inventory feed is the bottleneck, we fix that first. Different funnel. Different math. Different proof.

01
"Our agency runs the same playbook for our Ford store as our Bentley showroom. It's lazy."
GM, DFW dealer group
02
"I get a 40-page report every month but I can't tell you a single sold unit it produced."
Marketing Director, multi-rooftop group
03
"Our website is fast, but it's on the OEM platform. Half our forms vanish into a black hole."
Owner, independent used dealer
04
"We're paying for VLAs but our inventory feed has been broken for three months."
Internet Sales Manager, franchise
Three pillars, one engine

Run them separately and you'll get reports.
Run them together and you'll move units.

SEO brings the buyer in. Paid pulls them off the fence. The site closes the deal. We run all three under one strategist so they actually compound.

→

Automotive SEO

Rank for model-year terms, win the map pack across rooftops, and get every VDP indexed and earning impressions.

  • VDP, SRP & inventory feed optimization
  • Schema (Vehicle, AutoDealer, FAQ, Review)
  • Local + GBP for multi-rooftop groups
  • Content engine for model & comparison pages
412%
Avg lift in organic VDP views in 6 months
See the page →
→

Paid Ads for Dealers

Google Search, VLAs, Performance Max, Meta, YouTube/CTV, programmatic, retargeting. Inventory-aware bidding across every channel.

  • Inventory feed → VLAs + Performance Max
  • Meta inventory ads + dynamic creative
  • YouTube/CTV brand + in-market segments
  • Full-funnel reporting tied to sold units
12.8x
Avg ROAS on dealer media
See the page →
→

Dealership Web Design

Custom WordPress builds with real inventory integration. Off the OEM platform, on a site that converts and ranks.

  • Migration off Dealer.com, DealerOn & friends
  • Integration with all DMS systems
  • Multi-rooftop architecture done right
  • Core Web Vitals + ADA built in from day one
332%
Avg lift in conversions after 6 months
See the page →
What sets us apart

We don't sell dealer marketing.
We sell vehicles. Yours.

01 ·

Car-obsessed, agency-side.

We don't pretend we ran the floor. We're car people who have spent 15 years on the agency side of this category. That outside perspective is the unlock — we see the patterns, the agency tricks, and the spend leaks that an inside team gets numb to.

02 ·

Senior strategists, full stop.

No junior account coordinators learning on your spend. The person who pitches you runs your account. Same name, same email, every month.

03 ·

One team, three pillars.

SEO, paid, and web sit in the same room. Strategy, calendars, and reporting are connected. No agency-of-record turf wars.

04 ·

Sold units, not impressions.

Reporting goes back to vehicle sales when CRM access is granted. Form fills aren't a KPI. Test drives are. Sold units are.

05 ·

We will tell you to stop spending.

If a channel isn't working, we pause it. If your inventory feed is broken, we fix it before we ad-buy against it. Refreshing for an agency.

06 ·

Built for OEM dynamics.

Co-op compliant from day one. We handle Tier 2/3 mandates, brand guideline reviews, and platform restrictions without an extra fee.

Who we work with

Built for every kind of dealer.
Including the weird ones.

Franchise dealers

Single-rooftop and multi-store groups. We work alongside or around OEM-mandated programs.

FordGMStellantisToyotaHonda+25 more

Independent & used

The folks who don't get the co-op dollars or the OEM template. The work is rawer and more fun.

BHPHPre-owned onlyUsed franchise

Specialty & exotic

Luxury, classic, armored, and exotic inventory. We've ranked Bentleys and we've ranked armored Suburbans.

ExoticLuxuryClassicArmored

RV & marine

Lifestyle inventory needs lifestyle marketing. We treat boats and motorhomes like the destination buys they are.

RVMotorhomeMarinePWC

Powersports

Side-by-sides, ATVs, motorcycles. High-velocity inventory needs high-velocity feeds and ads.

MotorcycleATVUTVSnow

Commercial truck

Class 4-8 and upfit. National search game, fewer competitors, way bigger tickets.

Class 4-8Box truckUpfitFleet

Auction & wholesale

B2B marketing for dealer-to-dealer inventory. Different funnel, different signals, different metrics.

AuctionWholesale

Auto-adjacent

Body shops, service centers, F&I providers, dealer software. We speak the same language.

ServiceBodyF&ISaaS
Real dealer results

The work, the numbers,
and the names you can call.

Luxury→

Bentley Denver

Luxury franchise · single rooftop

Took the #1 luxury dealer in the Mountain region from page-2 local results to dominant map-pack visibility across 14 model-specific queries.

384%
Lift in qualified VDP views
588%
Increase in organic leads
$32
Cost per qualified test drive
Custom WebsiteAutomotive SEOGoogle AdsProgrammaticGoogle VLAsRetargeting
Specialty→

Tactical Fleet

Specialty · multi-rooftop · exotic

2024 Netty Award winner. Rebuilt the entire web stack and launched a multi-channel paid program for a national specialty inventory marketplace.

614%
Increase in qualified inquiries
11×
Faster page load (CWV)
1,851%
ROAS on paid media
Custom WebsiteAutomotive SEOGoogle AdsProgrammaticRetargeting
Independent→

CarsandPickups.com

Custom pickup trucks · multi-rooftop

Took a multi-rooftop custom pickup truck operation national. Built a content and SEO engine that now ranks CarsandPickups.com for category and build-package terms buyers search from every state.

409
National keywords on page 1
1,294%
YoY revenue from organic
2,500+
Inbound leads / month
Custom WebsiteAutomotive SEOGoogle AdsContent engine
Performance figures are case-specific. Ask for the full deck during a strategy call.
How we work

The first 90 days.
Predictable on purpose.

  1. Step 01Week 1

    Audit and tear down.

    We pull your GA4, GBP, Search Console, ad accounts, CRM, and inventory feed. We score every channel against dealer benchmarks, not generic SaaS ones.

    Deliverables
    • 20+ page dealer audit PDF
    • Competitor benchmark for top 3 stores
    • Prioritized findings ranked by impact
  2. Step 02Weeks 2-4

    Fix the leaks first.

    Before we add a dollar of spend or a line of content, we fix what's broken. Indexation, feeds, tracking, GBP. The unsexy quick wins.

    Deliverables
    • Technical SEO foundation
    • Inventory feed pipeline
    • GA4 + GBP + GTM rebuilt
  3. Step 03Month 2

    Pillars live.

    SEO, paid, and web work running in parallel under one strategist. Weekly stand-ups with your team. Monthly performance reviews with leadership.

    Deliverables
    • Content calendar live
    • Paid campaigns launched and scaling
    • Site changes shipped weekly
  4. Step 04Month 3+

    Compound and report.

    Every month we tie performance back to sold units. We hold ourselves accountable to the number on your wall, not vanity metrics on a slide.

    Deliverables
    • Monthly executive report
    • Quarterly strategy review with GM
    • Annual planning and budget reset
Compliance · built-in

The unsexy stuff we get right so you don't get fined.

OEM co-op
We know the rules for every major brand. We pull pre-approved creative or build new and submit for review. No clawbacks on our watch.
FTC CARS rule
Pricing transparency, add-ons, F&I disclosures. Your site copy and ad creative are reviewed against the rule before they go live.
ADA / WCAG 2.1
All sites we build pass an automated audit at launch and quarterly thereafter. No 'accessibility overlays.' Real accessible HTML.
Privacy & consent
GA4 with Consent Mode v2, IAB TCF v2 where needed, cookie banner, suppression lists. Set up once, maintained quarterly.
Investment

Three ways to engage us.
All include senior strategists.

À la carte

Single Service

Starts at
$2,000/ month + media

Best when one pillar is broken and the others are fine. Pick SEO, paid, or web only.

  • One pillar, deep execution
  • Dedicated senior strategist
  • Monthly performance review
  • Quarterly strategy session
  • No long-term contract
Most popular
The whole engine

Full Dealer Stack

Starts at
$7,500/ month + media

All three pillars working together. The version we actually recommend for serious dealers.

  • Automotive SEO · full scope
  • Paid across all platforms
  • Website maintenance + CRO
  • Inventory feed management
  • Monthly + quarterly reporting
Multi-rooftop

Group / Enterprise

Starts at
$20,000/ month + media

Groups with 4+ rooftops. Architecture, governance, and per-store programs.

  • Group-level strategy + per-store execution
  • Multi-rooftop site architecture
  • Shared inventory infrastructure
  • Per-rooftop reporting + group rollup
  • Quarterly on-site working sessions
  • Dedicated success + analytics lead
All engagements include strategy, execution, monthly reporting, and quarterly review. Media spend is paid directly to the platform(s) — no markup. No setup fee on SEO; social, paid, and website builds carry a one-time setup.
FAQ · for dealers

The questions every GM
asks on the first call.

Real answers to the questions dealer GMs and marketing directors ask on the first call. Anything we miss, get on the phone with us.

BDCs and CRMs work the leads that come in. We are upstream from that. Our job is to make sure those leads exist and are qualified before they hit your floor or your phones. We integrate with your CRM and BDC, we don't replace them.
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Free Dealer Audit

Want a real audit of your store?
It's free. And it'll show you where you're losing units.

A senior strategist reviews your site, SEO footprint, GBP, paid accounts, and competitive position. You get a 20+ page PDF with prioritized fixes. No call required. Yours to keep.

  • Delivered in 3 business days
  • Written by a senior strategist (not a tool)
  • 200+ checks tuned for dealer marketing
  • Yours to keep · no sales pressure
Tell us about your store
What you want audited

We will not spam your email or phone. We will email the audit to you and schedule a follow up call to discuss our findings. No pressure — we're here if you want help.