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Automotive · SEO

Rank where buyers shop.
Sell where they decide.

Dealership SEO done right. Every VDP indexed, every SRP earning intent, every rooftop dominating the local pack. We run feed health, schema, content, and links as one program — and tie ranking gains to sold units, not vanity traffic.

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15 years dealer-side · single rooftop to multi-rooftop groups
Organic VDP views (MTD)
284 K+18%
Local pack visibility
92%+9%
Top-ranking inventory● Live
2024 RAM 1500 Limited
Ranked #1
1,204 views
2024 F-150 Lariat
Ranked #2
847 views
2024 GMC Denali HD
Ranked #4
612 views
2026 Bentley Continental GT
Ranked #3
498 views
Schema deployed
AutoDealerVehicleFAQPageReviewBreadcrumbList
412%
Avg lift in organic VDP views, 6 mo
47
Priority kw ranking #1-3 / store
92%
Avg local pack visibility by rooftop
15 yrs
Dealer-side SEO experience
The dealer reality

Dealer SEO is rarely broken in one place.
It's quietly broken in twelve.

The OEM platform locks down the head. The feed silently drops VINs. Canonicals get crossed. GBP listings sit half-finished. Title patterns repeat across a thousand pages. Nobody owns it, and the agency report only shows green arrows.

We do SEO differently: senior people on the account, every fix tied to a model-year keyword and a sold unit, monthly executive reviews that read like a paragraph instead of a spreadsheet.

01
"Our agency reports 'rankings up' every month but our VDP impressions in Search Console haven't moved in a year."
GM, multi-rooftop franchise
02
"We have 800 used vehicles indexed and a 40% canonical mismatch rate. Nobody told us."
Marketing Director, dealer group
03
"Three rooftops, three GBPs, and we still aren't winning the map pack in our own ZIP."
Internet Director, single rooftop
04
"Our OEM platform won't let us edit the title tags. Or the schema. Or anything that matters."
Owner, family franchise
What we optimize

Every page, every feed, every entity.
Ranked by what actually moves units.

VDP optimization

Every Vehicle Detail Page indexed, structured, and competing for model-year intent.

  • Title pattern: {Year} {Make} {Model} {Trim} for sale in {City}
  • Vehicle schema with offers, mileage, VIN, condition
  • Image alt text generated from VIN data
  • Crawl budget tuned for high-velocity inventory
  • Stale VDP cleanup and 301 chains

SRP architecture

Search Result Pages that earn rank for category and use-case queries, not just inventory dumps.

  • Faceted navigation that doesn't tank crawl
  • Pagination + canonical strategy
  • Internal linking from model pages to SRPs
  • JSON-LD ItemList for top-tier SRPs
  • Body copy on top SRPs (yes, it matters)

Inventory feed indexing

Your inventory feed is the most important file on your site. We treat it that way.

  • Homenet, vAuto, DealerSocket integration
  • Daily feed health monitoring + alerts
  • VIN-decode enrichment for thin VDPs
  • Google Merchant / Vehicle Listings feed
  • Bing + DDG inventory feed coverage

Schema architecture

AutoDealer at the org. Vehicle on every VDP. FAQ on every model page. Review wherever you have GBP stars.

  • AutoDealer organization markup
  • Vehicle schema (Year, Make, Model, Trim, VIN, Mileage)
  • FAQPage on model & comparison pages
  • Review + AggregateRating from GBP
  • BreadcrumbList sitewide

Local + GBP

Multi-rooftop or single store, the local pack is where the test drives come from. We treat it as a primary channel.

  • GBP completeness + monthly post cadence
  • Service-page coverage for every model + service
  • Citations across 75 dealer-relevant directories
  • Review velocity + response automation
  • Geo-grid rank tracking by service area

Content engine

Model pages, comparison pages, locale pages. Built for the long tail that closes deals.

  • Model-year buyer guides for top 25 SKUs
  • Versus pages (your top trim vs. nearest competitor)
  • Suburb + neighborhood landing pages
  • Buyer-intent FAQs (trade-in, finance, lease)
  • Editorial calendar tied to OEM launches
The schema layer

Structured data is how Google understands your store.

Most dealer sites are missing 70% of the schema that actually drives rich results. We build a clean graph: AutoDealer at the org level, Vehicle on every VDP, FAQ on model pages, Review pulled from your GBP. All validated, all served correctly, all monitored.

AutoDealerVehicleFAQPageReviewAggregateRatingBreadcrumbListItemListServiceLocalBusiness
vehicle-schema.jsonldValid · indexed
{
  "@context": "https://schema.org",
  "@type": "Vehicle",
  "name": "2024 RAM 1500 Limited",
  "vehicleIdentificationNumber": "1C6SRFP*****",
  "vehicleModelDate": "2024",
  "brand": { "@type": "Brand", "name": "RAM" },
  "model": "1500 Limited",
  "mileageFromOdometer": {
    "@type": "QuantitativeValue",
    "value": 12,
    "unitCode": "SMI"
  },
  "offers": {
    "@type": "Offer",
    "price": 72495,
    "priceCurrency": "USD",
    "availability": "InStock",
    "seller": { "@id": "#org" }
  }
}
Inventory feed pipeline

Your feed is the most important file on your site.
We monitor it like infrastructure.

Source
DMS / Inventory Mgmt
vAuto · DealerSocket · Reynolds · CDK
→
Pipe
Homenet / Direct Feed
Hourly pulls · VIN-decoded · enriched
→
Site
VDPs Generated
Vehicle schema · canonicals · sitemaps
→
Channels
Google + Bing
Vehicle Listings · Merchant · web index
→
Loop
Monitor · Alert · Fix
Health checks every 60 min · alerts via Slack
The monthly review

You'll know exactly what we did, what moved, and why.

Every month you get an executive report and a working session. We tie rank gains to VDP impressions, VDP impressions to sessions, sessions to leads, and leads to sold units. The narrative is one paragraph. Everything else is the receipts.

  • Executive summary (1 page, plain English)
  • Rank gains by priority keyword
  • VDP impression growth and feed health
  • Local pack visibility by rooftop
  • Sold-unit attribution (CRM matched)
  • Next month's work + decisions needed
October · 2026
Tactical Fleet · SEO Review
On track
Priority kw ranking #1-347+12
VDP impressions284 K+18%
Local pack visibility92%+9%
CRM-matched leads187+24%
Sold-unit attribution63+19%
Real dealer results

The work, the numbers,
and the names you can call.

Specialty→

Tactical Fleet

Specialty · multi-rooftop · exotic

Rebuilt SRP architecture and rolled out a model-year content engine across the network. Sold-unit attribution tied back to CRM weekly.

614%
Increase in qualified inquiries
11×
Faster page load (CWV)
1,851%
ROAS on organic + paid
Custom WebsiteAutomotive SEOSchemaContent engine
Luxury→

Bentley Denver

Luxury franchise · single rooftop

Took the #1 luxury dealer in the Mountain region from page-2 local results to dominant map-pack visibility across 14 model-specific queries.

384%
Lift in qualified VDP views
588%
Increase in organic leads
$32
Cost per qualified test drive
Local SEOGBPSchemaContent
Independent→

CarsandPickups.com

Custom pickup trucks · multi-rooftop

Built a content and SEO engine that now ranks CarsandPickups.com for category and build-package terms buyers search from every state.

409
National keywords on page 1
1,294%
YoY revenue from organic
2,500+
Inbound leads / month
Automotive SEOContent engineTechnical SEO
How we work

The 90-day SEO build.
Plumbing first. Rankings second.

  1. Step 01Week 1-2

    Crawl, feed, and schema audit.

    We crawl your full inventory site, profile every URL pattern, check feed health and parity, and validate your schema graph. Output is a tear-down doc with prioritized fixes.

    Deliverables
    • Full technical audit (200+ checks)
    • Feed health + parity report
    • Schema validation across templates
    • Keyword + competitor gap analysis
  2. Step 02Weeks 3-6

    Technical foundation + schema rollout.

    Before chasing rankings, we fix the plumbing. Canonicals, sitemaps, indexation, schema graph, GBP completeness, citations. Boring fixes that compound.

    Deliverables
    • Canonical + indexation cleanup
    • AutoDealer + Vehicle + FAQ schema
    • GBP completeness across rooftops
    • Citation audit + cleanup
  3. Step 03Month 2-3

    Content engine + local rollout.

    Model-year buyer guides, comparison pages, suburb landing pages. Local pages for every service area. Internal link architecture that funnels authority into VDPs.

    Deliverables
    • Top-25 model-year buyer guides
    • Versus + comparison pages
    • Service-area landing pages
    • Internal linking rebuild
  4. Step 04Month 3+

    Optimize, scale, and prove.

    Weekly optimization. Monthly executive review tied to sold-unit attribution. Quarterly strategy planning. Annual KPI reset against sales targets.

    Deliverables
    • Weekly optimization standup
    • Monthly executive report with sold-unit attribution
    • Quarterly content roadmap
    • Annual KPI + budget reset
FAQ · SEO

The SEO questions
every dealer GM asks.

Real answers to the questions dealer GMs and marketing directors ask on the first call. Anything we miss, get on the phone with us.

Book a strategy call→
Technical and local fixes show up in 30-60 days. Content engine compounds over 90-180 days. Sold-unit impact follows the funnel — typically a measurable lift by month 4-6, with the biggest gains in months 6-12 as content depth and link equity build.
Free Dealer SEO Audit

Want a real audit of your store's SEO?
Free. Three business days. Yours to keep.

A senior strategist reviews your site, technical SEO, feed health, schema graph, GBP completeness, local visibility, and competitive position. You get a 20+ page PDF with prioritized fixes. No call required.

  • Delivered in 3 business days
  • Senior SEO strategist (not a tool)
  • 200+ checks tuned for dealer marketing
  • Yours to keep · no sales pressure
Tell us about your store
What you want audited

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