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Marketing Services · Custom Software

Software built around
your business.
Not the other way around.

Most teams bend their operations to fit a stack of rented tools — paying per seat, every month, for software that almost fits. We build the alternative: web-based software designed around the way you actually work. One system that replaces the subscriptions, connects everything you already run, and that you own outright.

Book a discovery callSee a build
You own the code, the data, and the IP — no lock-in
No per-seat license fees, ever
Your monthly SaaS stack
$1,400/mo
$890/mo
$620/mo
$540/mo
$1,100/mo
Per-seat · every month · forever$4,550/mo
Replaced by one system you own
operations.yourco.com
$1.2M
Revenue
318
Open jobs
98%
On-time
$0
Per-seat license fees
$1k
Discovery to de-risk the build
12.2M
Records in one client's catalog
22
Systems integrated on that build
Why this exists

Your business runs on software
that was never built for it.

Most teams operate on a stack of rented tools that almost fit — paying per seat, every month, for software shaped around someone else's idea of how the work should go. The data scatters across a dozen platforms, the real process lives in spreadsheets and inboxes, and nobody truly owns any of it.

We build the alternative: one web-based system designed around how you actually work — that replaces the subscriptions, connects what you keep, and belongs to you.

01
"We pay for eleven tools, and our data lives in all of them and none of them. Month-end is a reconciliation nightmare."
COO, multi-location services company
02
"Our per-seat costs went up every time we hired. We're renting software that still doesn't do what we actually need."
Founder, B2B distributor
03
"Our 'process' is a spreadsheet, three inboxes, and one person who knows how it all fits together. If she's out, we're stuck."
Operations lead, professional services firm
04
"The off-the-shelf platform owns our data. If we ever leave, we lose everything we've built inside it."
VP Operations, ecommerce brand
What we build

From a dashboard to a whole platform.
If your business runs on it, we can build it.

Internal dashboards & admin tools

See the whole operation on one screen. The numbers your leadership asks about, live — instead of stitched together from five exports the night before.

Workflow & operations apps

Turn a manual, multi-step process into one guided flow with rules, approvals, and an audit trail. The work that lived in spreadsheets and email, finally systematized.

Customer & client portals

A branded place for customers to log in, pay, upload, book, and self-serve — cutting the back-and-forth and the support load that comes with it.

Custom CRMs

A CRM shaped to your pipeline and your language, not a generic one you fight every day. The fields, stages, and automations your team actually uses.

System integrations

Connect the CRM, ERP, billing, scheduling, and APIs you already run so data flows in one place — no more double entry, no more reconciling by hand.

Data, reporting & analytics

One source of truth, with reports leadership actually reads and dashboards your team trusts. Attribution and KPIs tied back to revenue.

AI-powered tools & automations

Put AI to work on the busywork — drafting, classifying, routing, summarizing — inside your own tools, with your data, under your control.

Marketplaces & large catalogs

Search, filter, configure, and transact across millions of records at speed — the kind of catalog and configurator a template platform can't handle.

Integrations · one source of truth

It connects everything
you already run.
So your team stops re-typing the same data.

Most teams lose hours a week moving data between tools that don't talk — exporting from one, re-keying into another, reconciling at month-end. We wire your systems together so information flows automatically and lives in one place.

Keep the tools that work. Replace the ones that don't. Either way, your custom platform becomes the hub everything reports into.

Map my systems
CRM
ERP
Billing
Scheduling
Email/SMS
Data warehouse
Payments
Your APIs
Your custom platform
One login. One source of truth. One bill.
How engagements work

Start small. Scope honestly.
Then build, ship, and keep improving.

Phase 1

Discovery

from $500
Fixed fee · scopes your build

Before anyone writes code, we map your workflow, your data, and your systems — then scope the build and hand you a fixed quote. A small, low-risk first step that de-risks the whole project.

  • Workflow + data mapping
  • Technical + integration plan
  • Fixed-scope quote & timeline
  • Clickable concept of the core screens
Phase 2

Design & build

from $5,000
Scoped in discovery · milestone-based

We design the screens, build the application, wire the integrations, and roll it out to your team — in milestones you can see and sign off on. No open-ended hourly black box.

  • Custom UI/UX, all core screens
  • Application + integrations built
  • Data migration + rollout
  • Training + documentation you keep
Phase 3

Maintain & iterate

from $499/mo
Optional · month-to-month

Software is never 'done.' A monthly retainer covers hosting, monitoring, security, support, and a roadmap of improvements — so the system keeps pace with your business.

  • Hosting, monitoring & backups
  • Security patches + uptime SLA
  • Support + small changes
  • Quarterly roadmap & new features
You own the code, the data, and the IP at every phase. No per-seat fees. Cancel the retainer any time and keep running your software.
Featured build
Home Building Software · B2B platform

12.2M products. One platform.
Built from zero.

A fully bespoke build for the home-building industry: an AI-driven product catalog spanning millions of records, a jobs-and-appointment operations console, and a couple dozen ERP integrations — all powering the entire home building process in one system the client owns outright.

12.2M
Products in the AI-driven catalog
1,812%
User growth in 12 months
22
ERP integrations
Full custom buildJobs & schedulingAI catalog22 ERP integrations
app.homebuild.io · Jobs
318
Open
1,204
Scheduled
97%
On-time
$1.2M
MTD
JobCustomerStageETA
How we work

The build, week by week.
Scoped up front. Shipped in milestones.

  1. Step 01Week 1-2

    Discovery.

    We map your real workflow, your data, and the systems you run today — then scope the build and hand you a fixed quote. A small, low-risk first step (from $500) that de-risks the whole project before anyone writes production code.

    Deliverables
    • Workflow + data mapping
    • Technical + integration plan
    • Fixed-scope quote & timeline
    • Clickable concept of the core screens
  2. Step 02Week 3-4

    Design + data model.

    We design every core screen around the action your team needs to take, define the data model, and lock the integration plan. You sign off on real screens before we build — no surprises later.

    Deliverables
    • Hi-fi UI/UX · all core screens
    • Data model + permissions design
    • Integration spec signed off
    • Build plan broken into milestones
  3. Step 03Week 5-10

    Build.

    We build the application in milestones you can see and review, wire the integrations, and stand up a staging environment. Security, roles, and performance are built in from the first sprint — not bolted on at the end.

    Deliverables
    • Milestone builds in staging
    • Integrations wired + tested
    • Role-based access + audit trail
    • QA + security review each milestone
  4. Step 04Week 10-12

    Rollout.

    We migrate your data, train your team, and launch the system into daily use. We're on the calls during the first weeks so adoption sticks and the rough edges get smoothed fast.

    Deliverables
    • Data migration + validation
    • Team training + documentation
    • Go-live + hypercare support
    • Handover of code + credentials
  5. Step 05Month 4+

    Maintain & iterate.

    Software is never 'done.' An optional monthly retainer covers hosting, monitoring, security, and support — plus a roadmap of improvements so the system keeps pace with your business. Cancel anytime and keep running your software.

    Deliverables
    • Hosting, monitoring & backups
    • Security patches + uptime SLA
    • Support + small changes
    • Quarterly roadmap & new features
What you can count on

The promises built into every engagement.
Plain English. No asterisks.

You own everything

Your repository, your hosting, your data, your IP. We hand over the code and the keys in full — no per-seat license fees and no platform that holds your business hostage. Take it in-house or to another team any time; it's yours.

Built around your workflow

We design the system to match the way your team actually works — your stages, your fields, your rules — instead of forcing your operation to bend around a generic template. The software fits the business, not the other way around.

Security & reliability

Managed hosting with monitoring, automated backups, SSL, and a web application firewall. Role-based access and an audit trail come standard, and we watch uptime and performance continuously so issues get caught before you do.

An ongoing partnership

After launch, an optional maintenance retainer covers updates, monitoring, support, and a roadmap of new features — so your software keeps improving. You're never obligated to keep us on to use what you own.

FAQ · Custom Software

The questions owners ask
before they build.

Real answers to the questions founders and operators ask on the first call. Anything we miss, get on the phone with us.

Book a discovery call
Off-the-shelf tools are built for the average of thousands of companies, rented per seat, and shaped to their data model — so you bend your operation to fit, pay more as you grow, and your data lives on their platform. Custom software is built around your specific workflow, owned outright, and free of per-seat fees. The right answer isn't always custom — sometimes a SaaS tool genuinely fits — and we'll tell you honestly in discovery if that's the case.
Book a discovery call

Tell us what your business
runs on today.
We'll tell you what to build.

A 30-minute call with a senior strategist and a developer. We'll walk your workflow and your stack, and tell you honestly whether custom software is worth it — and roughly what discovery and a build would look like.

No pitch deck — a working conversation
You leave with a clear next step and a ballpark
If off-the-shelf is the better answer, we'll say so
Tell us about your operation
What matters most

No spam, no auto-enrollment. We'll only use this to schedule your call and prep for it.