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Marketing Services · SEO

Earn the click
before you pay for it.

Most SEO is checkbox work: a sitemap, a few blog posts, a meta-description sweep, and a 30-page report nobody reads. We do it differently. The unsexy fixes first — indexation, internal linking, schema, Core Web Vitals — then the content that compounds. And reporting that ends in pipeline and revenue, not impressions.

200+ checks across 6 categories · every audit
Organic sessions
84.2K+216% YoY
● Last 12 months
Priority keywordsPosition · 90 days
emergency [service] near me
12.1K / mo
6
1
best [service] in [city]
8.4K / mo
9
2
[service] cost / pricing
5.2K / mo
15
3
[brand] vs [competitor]
2.9K / mo
21
3
Top-3 kw
47
SERP features
23
Core Web Vitals
98
664%
Avg organic ROI · trailing 12 mo
10,000+
Local keywords ranked for clients
30 days
To first technical wins indexed
200+
Checks in every SEO audit
Why this exists

SEO is broken in predictable ways.
Here's what we hear on every audit call.

Most SEO programs run on a checklist that hasn't been updated since 2019. They publish blogs that rank for nothing and call it content marketing. Meanwhile your high-intent pages are partially indexed, your schema is broken, and your Google Business Profiles haven't been touched in months.

We start with the infrastructure: index, schema, internal links, local. Then we earn the rankings.

01
"Our agency 'does SEO,' but I haven't seen a rank report I trust in 18 months."
VP Marketing, multi-location home services
02
"We publish a blog a week and rank for nothing anyone actually searches."
Founder, B2B SaaS · Seed → Series A
03
"We rank for our own brand name. That's it. Nobody finds us by what we do."
Managing Partner, regional law firm
04
"Every report has 40 metrics. None of them are revenue."
CMO, DTC ecommerce brand
What we optimize

Every page, every entity, every pack.
Foundation first, then the rankings.

Technical SEO

Indexation, crawl, render, Core Web Vitals. The foundation that everything else compounds on top of.

  • Crawl + indexation audit and cleanup
  • Sitemaps, robots, canonicals
  • Core Web Vitals + speed
  • JS render + hydration checks
  • Redirect maps + 4xx/5xx cleanup

On-page SEO

Titles, intent, entities, internal linking. The day-to-day work that turns crawlable pages into ranked pages.

  • Keyword + intent mapping
  • Title, meta, and H1 rewrites
  • Entity + topic optimization
  • Internal linking architecture
  • Image alt + media SEO

Local SEO

One profile per location, citations cleaned, reviews flowing, geo-grid rank tracked. Built to win the map pack.

  • Google Business Profile per location
  • 75-citation cleanup + NAP parity
  • Review velocity + response automation
  • Service-area landing pages
  • Local Falcon geo-grid tracking

Schema + structured data

Organization, Service, FAQ, Product, Review, Article. Validated weekly and monitored for breakage.

  • Organization + LocalBusiness markup
  • Service / Product schema per page
  • FAQPage + HowTo on guide pages
  • Review + AggregateRating
  • Weekly validation + breakage alerts

Content engine

Topic clusters, comparison pages, buying guides, and city/service pages. Written by humans, optimized on-page.

  • Cluster + pillar architecture
  • Comparison and versus pages
  • Service + city landing pages
  • Buyer-intent FAQs
  • Editorial calendar tied to launches

Digital PR + links

Earned links from real publications. Original research, expert commentary, and partnerships — never PBNs.

  • Original research + data studies
  • Expert commentary placements
  • Local + industry partnerships
  • Toxic backlink audit + disavow
  • Brand mention reclamation
The schema layer

Structured data is how Google understands what you actually do.

Most sites are missing 70% of the schema that earns rich results. We build a clean graph: Organization at the org level, Service or Product on the right pages, FAQ on guide pages, Review wherever you have stars. Validated, served correctly, monitored.

OrganizationLocalBusinessServiceProductFAQPageHowToReviewAggregateRatingBreadcrumbListArticle
service-schema.jsonldValid · indexed
{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Residential Tree Care",
  "provider": {
    "@type": "LocalBusiness",
    "name": "Acme Arborists · Plano",
    "areaServed": "Plano, TX"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.9,
    "reviewCount": 284
  },
  "offers": {
    "@type": "Offer",
    "priceCurrency": "USD",
    "availability": "InStock"
  }
}
The SEO pipeline

Five stages, one program.
Every fix tied to a keyword, every keyword tied to revenue.

Audit
200+ checks
Crawl · schema · CWV · local · competitors
→
Foundation
Technical + schema
Index · sitemaps · redirects · schema graph
→
Content
Engine + local
Clusters · comparisons · GBP · reviews
→
Earn
Digital PR + links
Research · commentary · partnerships
→
Compound
Optimize + attribute
Monthly review · CRM-matched revenue
Real SEO results

What SEO looks like
when it's actually working.

Home Services→

Multi-Market Home Services

Arborist · 6 metros

Rebuilt the lead machine a prior agency had bloated — cutting wasted spend and building a local + content engine that now ranks across six metros.

10,000+
Ranking local keywords
664%
Avg ROI · trailing 12 months
300+
Inbound leads / month
Technical SEOLocal SEOContent engineGA4 attribution
Legal→

National Construction Law Firm

Legal · multi-location

Seven years in. Built the inbound system the firm now runs on — turning a referral-heavy practice into a digital lead engine with content and digital PR.

916%
Organic traffic growth
40+
Practice terms ranked top 3
7 yrs
Partnership and counting
Technical SEOContent engineDigital PRGA4 attribution
Ecommerce→

DTC Ecommerce Brand

Ecommerce · direct-to-consumer

Fixed a thin, duplicate-content catalog, deployed Product schema across thousands of SKUs, and built category + buying-guide clusters that now drive non-branded revenue.

312%
Organic revenue growth
5.4×
Non-branded organic sessions
1,294%
YoY revenue from organic
Technical SEOProduct schemaContent engineCRO
How we work

The 90-day SEO build.
Foundation first. Always.

  1. Step 01Week 1

    Audit the whole footprint.

    GA4, Search Console, Bing Webmaster, every Google Business Profile, your directories, and three real competitors. We score 200+ checks and ship a PDF with prioritized fixes ranked by impact, not effort.

    Deliverables
    • Crawl, indexation & Core Web Vitals audit
    • Schema + structured-data health check
    • Top-3 competitor benchmark
    • Local pack rank grid by location
  2. Step 02Weeks 2-4

    Fix the foundation.

    Technical issues first. Indexation, robots, sitemaps, schema, internal linking, redirects, and speed. We don't write a single new word of content until your foundation is clean.

    Deliverables
    • Organization + Service schema deployed
    • Sitemaps and robots rebuilt
    • Redirects + canonicals fixed
    • GBP completeness for every location
  3. Step 03Month 2

    Content engine and local push.

    Topic clusters, buying guides, comparison pages, and city/service pages — the content that converts when buyers are deciding. Local pack push and review velocity run in parallel.

    Deliverables
    • 10+ cluster & comparison pages
    • Service + city landing pages for top metros
    • Review velocity + response automation
    • 75-citation cleanup across directories
  4. Step 04Month 3+

    Compound and attribute.

    Monthly executive review with rank, traffic, and lead attribution tied back to revenue. Quarterly strategy reset. Annual planning with your leadership.

    Deliverables
    • Monthly executive report
    • CRM-matched lead & revenue attribution
    • Quarterly strategy reset
    • Annual KPI planning
The monthly review

You'll know exactly what we did, what moved, and why.

Every month you get an executive report and a working session. We tie rank gains to organic sessions, sessions to leads, and leads to revenue. The narrative is one paragraph. Everything else is the receipts.

  • Executive summary (1 page, plain English)
  • Rank gains by priority keyword
  • Organic traffic, leads, and revenue
  • Local pack visibility by location
  • CRM-matched revenue attribution
  • Next month's work + decisions needed
October · 2026
Acme Co · SEO Review
On track
Priority kw ranking #1-362+18
Organic sessions184 K+24%
Local pack visibility88%+11%
CRM-matched leads312+27%
Revenue attributed$418 K+22%
Investment

SEO tiers for every business size.
Senior strategists at every tier.

Local / single location

Foundation

Starts at
$2,500/ month

Single-location businesses and local service providers who need to rank in their market and stop losing to bigger competitors.

  • Technical SEO maintenance
  • Schema deployment + monitoring
  • 1 GBP · 25 priority keywords
  • 10 content pieces / quarter
  • Monthly executive review
Most popular
Growth · regional / national

Performance

Starts at
$4,500/ month

Growing brands competing regionally or nationally. The version that pays for itself fastest for most clients.

  • Everything in Foundation
  • Up to 3 locations · local + organic
  • Digital PR + link earning
  • Content engine: 20+ pieces / quarter
  • CRM-matched revenue attribution
  • Quarterly on-site strategy session
Multi-location / Enterprise

Scale

Starts at
$9,500/ month

Multi-location brands and enterprises. Shared architecture, per-location execution, group-level reporting.

  • Everything in Performance
  • 4+ locations with shared infrastructure
  • Per-location reporting + group rollup
  • Dedicated SEO + analytics lead
  • Cross-brand content library
  • Monthly working session with leadership

All tiers include a senior strategist as your point of contact. No setup fee on any SEO tier. Media spend, premium tooling licenses, and one-time technical migrations are separate.

FAQ · SEO

The SEO questions
every marketing leader asks.

Real answers to the questions marketing leaders ask on the first call. Anything we miss, get on the phone with us.

Technical wins (indexation, schema, sitemaps) show inside 30 days. Rank gains on priority keywords typically start in months 2-3 and compound through month 6. Local pack visibility tends to move fastest — most local clients see meaningful lift in 4-6 weeks. Anyone promising you page-one results in 30 days is lying.
Explore More

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Free SEO Audit

Want a 200-check SEO audit of your site?
Free. Three business days. Yours to keep.

A senior strategist runs 200+ SEO checks across your site, content, schema, Google Business Profiles, and competitive set. You get a prioritized PDF with quick wins, foundation fixes, and a 90-day roadmap. No call required.

  • Delivered in 3 business days
  • Senior SEO strategist (not a tool)
  • 200+ checks across 6 categories
  • Yours to keep · no sales pressure
Focus areas (pick any)
We respond within one business day. Audit delivered in three.